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How to Make a Successful Animated Video for Your IT Product

Reading time 10 min

How to Make a Successful Animated Video for Your IT Product Looking to create an animated infographic video for your IT company but are not completely sure whether it is worth your effort, time, and money? Marketing in the IT industry is not easy. Not many people can boast of being tech-savvy enough to understand […]

Animation for a meditation app: why does it work?

Reading time 10 min

Animation for a meditation app: why does it work? Ever since animation became a mass product thing, it actually had only one purpose divided into different layers. To awe the audience Basically, that’s it, but also to wonder, tell stories in a fairy-tale way, and engage. That is right! Since it was designed as a […]

How to boost your online shop with an animated video?

Reading time 15 min

How to boost your online shop with an animated video? As technology has evolved, our lives have become dependent on it completely. The various aspects of our day-to-day life like our education system, entertainment, vehicles, businesses, etc. are reliant on technology. The pandemic only added to this, as everything was deliberately switched from in-person contact […]

Love, death & robots as a variety of animation styles

Reading time 15 min

Love, death & robots as a variety of animation styles It’s been a while since diverse art forms moved into advertising and marketing. It actually was always the case: the boundaries between art embodied in culture began to blur as it slowly overlapped with brands that wanted to showcase their products and services. Today, when […]

How trends changed the marketing, part 2

Reading time 15 min

How trends changed the marketing Part 2 The growing use of social media from 2005 until now brought the biggest changes not only to marketing but generally to the way we perceive information. The main marketing trends also showed up through an immense number of cat videos and the raising of the mem culture. Today […]

How trends changed the marketing, part 1

Reading time 15 min

How trends changed the marketing Part 1 It’s been a year – quite a hard one – since a new decade of marketing has started. In the previous articles, we were pondering on marketing trends through decades and how they affected the general state of marketing. Today, while looking at the past of marketing, we’ll […]

Animated explainer videos for Logistics and Transportation

Reading time 10 min

Animated explainer videos for Logistics and Transportation Recent research reveals that the average time internet users spend on sites is only 10-25 seconds if they don’t see any compelling reason to stay longer. Text content can’t attract user attention during such a short period of time. That’s why more businesses in different niches use video […]

Technology Animated Explainer Videos

Reading time 10 min

Technology Animated Explainer Videos Technology animated explainer videos help innovative companies showcase their new inventions and sophisticated technologies to the world. They are key to growing your customer base and increasing conversions. When you are selling or marketing complex technologies or solutions, especially disruptive in nature, it can be very challenging to explain and illustrate […]

Animated explainer videos for Sales and Marketing

Reading time 10 min

Animated Explainer Videos for Sales and Marketing Today, consumers have plenty of similar options when it comes to choosing products that will satisfy their needs, so the competition on the market is very high, and making an online sale takes work. Oftentimes, customers don’t know exactly what they want and prefer to explore lots of […]

Animated explainer videos for Finance and Insurance

Reading time 15 min

Animated Explainer Videos for Finance and Insurance Modern finance and insurance industries are highly competitive areas that require robust digital marketing strategies to increase reach, gain more customers and increase their loyalty, and stand out from their competitors. That’s where animated explainer videos can help. Finance animated video can be a perfect solution that can […]

Animated explainer videos for E-commerce

Reading time 10 min

Animated Explainer Videos for E-commerce Selling products online is rather challenging for e-commerce business because customers can’t physically interact with items and it’s not easy to communicate the products’ true value using plain test descriptions and images. That’s why e-commerce explainer video is becoming increasingly popular among e-commerce brands. E-commerce businesses add animated explainer videos […]

Animated explainer videos for Marketing

Reading time 10 min

Animated Explainer Videos for Marketing Looking for fresh ways to tell your company’s story? Consider online marketing animation that will help you convey your brand’s message in a cost-effective and visually appealing way. Today’s consumers can’t imagine their lives without watching videos, so all businesses, small and large, should create different types of videos to […]

Animated Explainer Videos for Pharmaceutical Companies

Reading time 10 min

Animated Explainer Videos for Pharmaceutical Companies When it comes to video marketing, the idea of using animated health videos is not new. Today, video animation has become a popular medium for communications in healthcare and pharmacy. Eye-catching animations make a powerful and lasting impact on viewers and have the ability to inform and influence a […]

Health animated explainer videos

Reading time 10 min

Health Animated Explainer Videos With a shortened consumers’ attention span and today’s world saturated with digital content, brands are looking for effective ways to engage their audiences for longer and establish strong relationships. Just like other companies, healthcare providers need to differentiate themselves to stay ahead of the competition. And that’s what the health explainer […]

How to make your marketing video more engaging with animation

Reading time 10 min

How to make your marketing video more engaging with animation Why video is an essential part of communication with the audience When it comes to marketing, especially to making marketing videos, there is no approach that would be universal. The marketing itself changes within minutes. What about types of video? In our visual age, when […]

What Is 2D Animation and Why Is It Popular in Marketing?

Reading time 10 min

What Is 2D Animation and Why Is It Popular in Marketing? When you hear the word “2D animation”, most likely, you associate it with classic Disney films or The Simpsons. That’s because animation is a popular form of entertainment and is widely used for creating animated movies and cartoons. But today, animation is becoming increasingly […]

What Is 3D Animation?

Reading time 10 min

What Is 3D Animation? A Short Guide Today, video content is more important than ever for any business’s content marketing, advertising, and communications and many companies include 3D videos in their marketing mix. Read the article to learn more about 3D animation to get a better idea of what it is capable of and how […]

The best animations styles for marketing videos

Reading time 15 min

The best animations styles for marketing videos Have you ever wondered, what exactly makes a great animation video? Is it an idea behind the whole project? Maybe it’s the colors? Actually, both the idea and the colors are important, but critical is the style that unifies them. Certain types of videos appeal to some marketing […]

How TikTok influences marketing

Reading time 10 min

How TikTok influences marketing A couple of years ago in Beijing, today’s social media giant was launched by ByteDance company and it quickly blew up the social network. TikTok stands up for its short mobile videos maximum of 60 seconds. For example, in October 2018 this app was the most downloaded in the Apple Store […]

What big brands have you worked with?

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What big brands have you worked with? We are often being asked, “What big brands have you worked with?” Revealing the top list of top brands we have worked with and what we have done for every of the listed companies. Adidas We have created this video to engage young people to get jobs at […]

How to make a pitch video

Reading time 10 min

How to make a pitch video Once you embark on your startup path, sooner or later you’ll face a question of how to make a great pitch deck to attract investors to support your project. Believe it or not – but better do believe – that a great and one of the most powerful moves […]

Animated Explainer Videos for Mobile Apps

Reading time 5 min

Animated Explainer Videos for Mobile Apps Are you planning to launch a mobile app and looking for effective ways to promote it? Creating an engaging mobile app video is a smart way to increase brand awareness, make potential users interested, and convince them to download your new app and use it. According to surveys, the […]

How to run video marketing campaign if you are an owner of a small business

Reading time 10 min

How to run video marketing campaign if you are an owner of a small business Any business at some point has started with something on its way to success. We know how the giant corporations did it in their times, what kind of marketing they used and so on. But, it is different today. If […]

Why Animated Videos Don’t Work

Reading time 5 min

Why Animated Videos Don’t Work You know that videos get better attention, so you decided to invest in animated videos that explain your complex products or services, but it’s only a part of the story. You were dreaming of getting huge benefits for your business through video conversion, but the time has passed, and you […]

Animated Explainer Videos for Investors Pitching

Reading time 10 min

Animated Explainer Videos for Investors Pitching Raising money is one of the fundamental aspects of any business, and startups often create a pitch deck that consists of several slides to present their business idea and team to potential investors. Unfortunately, getting investors’ attention is not the easiest thing to do because they see tons of […]

Animated Explainer Video in COVID Times

Reading time 5 min

Animated Explainer Video in COVID Times The COVID-19 pandemic has compelled businesses of all sizes to transition online to showcase their products and services. Today, digital presence is no longer an option, and if your business is not online, you’re losing customers. Business owners are increasingly relying on digital marketing to promote their businesses during […]

Animated Video vs. Real Shot Video: What’s Right for Your Business?

Reading time 10 min

Animated Video vs. Real Shot Video: What’s Right for Your Business? Videos are great for explaining a product, service, or a business idea, but sometimes, it can be hard to make a choice between live-action and animation video. Can’t decide which option is right for your business? In this article, we compare animated video vs. […]

How to Choose the Right Animation Studio

Reading time 5 min

How to Choose the Right Animation Studio Looking to create an animated explainer video for your startup? It’s a great way to get your company or product on the map.  It’s also a chance to make a good first impression on potential customers and give your audience all the information they need. Animated videos allow […]

How Animated Video Works for Startups

Reading time 5 min

How Animated Video Works for Startups Wondering why startup explainer video should be a part of your marketing strategy? The short answer is that it is the best way to capture the attention of your target audience and tell your startup’s story. Here are some convincing statistics: 72% of consumers prefer videos over text to […]

7 Video Marketing Trends in 2021

Reading time 10 min

7 Video Marketing Trends in 2021 Due to the global pandemic 2020, businesses of all sizes moved online more than ever in an effort to adapt to the “new normal”. Current trends show that video marketing is becoming one of the most important and fastest growing trends in online marketing, and it is a standout […]

Why animation is a real thrill for marketing

Reading time 15 min

Why animation is a real thrill for marketing Video marketing is one of the most versatile and effective digital marketing strategies. Its popularity extremely increases which is easy to explain: a short video is able to describe to your potential customers what your brand or product is all about under a couple of minutes. Since […]

Is LinkedIn live worth to be in your marketing strategy

Reading time 10 min

Is LinkedIn live worth to be in your marketing strategy Let’s talk about LinkedIn. LinkedIn launched an option with a video for the first time quite a long time ago – in 2017. Since then the platform was using other types of online evolution stubbornly ignoring video. However, LinkedIn isn’t a part of some parallel […]

Instagram Live: why is it the right time to make your social video?

Reading time 15 min

Instagram Live: why is it the right time to make your social video? In this day and age, Instagram Live is gradually becoming a more common mode of connecting with your audience and a significant number of people and companies utilize it in the quotidian. The famous update of the Instagram application caters you to […]

How to build a personal brand through a video?

Reading time 7 min

How to build a personal brand through a video? The times when having a page in one of social media was quite enough for people are beyond us. A presence online today is a measure that helps to claim yourself in a certain niche. Whether we like it or not, but potentially every user on […]

Digital Marketing World Forum (#DMWF) 2019 in Amsterdam

Reading time 5 min

Digital Marketing World Forum (#DMWF) 2019 in Amsterdam Darvideo Animation Studio is an Explainer Video Company that creates animated explainer videos to boost business and to help brands to communicate with clients and explain complicated ideas of their services and products with ease and fun. We have more than 10 years of experience and we […]

How to build a great customer experience?

Reading time 7 min

How to build a great customer experience? One of the things that might help with enhancing positive customer experience is to build a Loyalty program. According to studies, loyal customers are more likely to purchase from the same company again and tend to share their experience with friends. A great way to do that is […]

How to handle ads on social media?

Reading time 15 min

How to handle ads on social media? Social media ads are an essential part of working digital marketing strategy. It’s one of the pillars that might fuel your project or slow it down. Here we are figuring out how to handle it properly. In this article, we want to talk about all the essential things […]

6 Smart Questions to Ask When Hiring a Video Production Company

Reading time 7 min

6 Smart Questions to Ask When Hiring a Video Production Company The statistics claim that 2020 internet video traffic will count 80% of all consumer traffic. The numbers are growing rapidly and video production will keep you competitive in the online world. Still have no video or don’t have a clue how to find a […]

What is the best time to post on social media

Reading time 22

What is the best time to post on social media Social media is always changing with the pace that is extremely hard to keep up with. Even though it is we – brands and users – who drive and push these changes, to be on the same page with every trend and innovation is not […]

Brand presence online: how to build effective visibility

Reading time 15 min

Brand presence online: how to build effective visibility Try to remember the last time you were looking for something online – maybe headphones, something for your home, or clothes. You’ve probably started examining what is out there among brands. You found several of them and compared each one by looking at the reviews, quality, and […]

What is a customer’s journey?

Reading time 14 mins

What is the customer’s journey? To learn who you are and why your product is worth trying, a customer should first receive some critical information about you. It is not given – your look and design can tell a lot about the brand but unlikely will lead to a purchasing decision. This is where marketers […]

What is social media listening?

Reading time 18 mins

What is social media listening? Social media listening is a practice of “overhearing” what people who interacted with a particular company talk about it in the social media space. It is not just listening to opinions. It includes an entire approach with an analysis of online conversations. There are many advantages the brands get thanks […]

What is the target audience and how to find it?

Reading time 18

What is the target audience and how to find it using video and animated videos? Every company is looking for the right customer. The one that would appreciate a brand and have no trouble understanding core values, mostly because they would coincide. Target audience is the specific segment of internet users – customers and followers […]

What is a brand message and how to create it?

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What is a brand message and how to create it? Brand messaging is an important marketing term that is easy to confuse or misunderstand due to its quite wide meaning. Brand messaging includes what and how brand represents on every appearance: social media, website, the way the brand reacts and cares about the subscribers and […]

Video in email marketing: How to make your emails +300% more efficient?

Reading time 14

How to make your emails +300% more efficient with video? Letters have always had a bit of coziness in it. Despite the content, it is something that addressed only to the person that opens it. The nature of it has been preserved in the feeling we get when we open our online letters. People quite […]

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Clutch.co: We Are Proud to Be a Small Business and Support Our Clients

Reading time 9

How Clutch.co helps such companies as Darvideo Animation Studio Our team here at Darvideo Animation Studio has been assisting clients of all sizes around the world with video production, advertising, and other videos. We’ve worked for global clients — McDonalds, Radisson Blu, Huawei Electronics, Samsung, Carlsberg, and more — but today we’re here to highlight […]

Why animated videos work better for services than for products promotion?

Reading time 12 min

When it comes to making a marketing video, you will have two options – live or animated video. Some people think of it in terms of aesthetic and taste. It’s understandable, but hardly practical approach. The thing is that each of these mediums has themes and subjects that are easier to work with. It’s about […]

10 best Animated Explainer Companies Overview

Reading time 30 min

The digital world is always increasing. This fact inspires and stimulates small and big businesses to use video marketing to explain and to present their message to a targeted audience. How about this fact: did you know that video is expected to comprise 80% of web traffic by 2021? These numbers are huge and their […]

What are the best types of content for YouTube brand channel?

Reading time 12 min

YouTube has become a fruitful field where a viewer can find any content. If you are only starting your journey with a brand channel, you will encounter an extraordinary number of possibilities, as well as obstacles and requirements. There is no advantage in doubling content you already made and placing it on YouTube. We are […]

How to create an outstanding video marketing campaign?

Reading time 14 min

There are plenty of misconceptions about video marketing – not to mention that it is not one right way to build it. However, many people believe that video marketing strategy can be something of a side help. When it is the other way around – brands need video marketing as a leading strategy. From 2015 […]

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