What is the customer’s journey? To learn who you are and why your product is worth trying, a customer should first receive some critical information about you. It is not given – your look and design can tell a lot about the brand but unlikely will lead to a purchasing decision. This is where marketers […]

What is social media listening? Social media listening is a practice of “overhearing” what people who interacted with a particular company talk about it in the social media space. It is not just listening to opinions. It includes an entire approach with an analysis of online conversations. There are many advantages the brands get thanks […]

What is the target audience and how to find it using video and animated videos? Every company is looking for the right customer. The one that would appreciate a brand and have no trouble understanding core values, mostly because they would coincide. Target audience is the specific segment of internet users – customers and followers […]

What is a brand message and how to create it? Brand messaging is an important marketing term that is easy to confuse or misunderstand due to its quite wide meaning. Brand messaging includes what and how brand represents on every appearance: social media, website, the way the brand reacts and cares about the subscribers and […]

How to create social media management that works? Social media has made a life of brands much easier, providing them with a base for so many things that would otherwise require lots of money and organizational efforts. Today brands can interact with every customer directly, which is only make the business stronger and bring trust […]

How to make your emails +300% more efficient with video? Letters have always had a bit of coziness in it. Despite the content, it is something that addressed only to the person that opens it. The nature of it has been preserved in the feeling we get when we open our online letters. People quite […]

Growing conversion with an animation video on your website. How to do it and why it works so well? Some interesting stats Before starting, let’s warm up your interest with some numbers. These numbers are stats for videos on the Internet in 2017-2019. And they are promising. 85% – of American internet users watch videos […]

How Clutch.co helps such companies as Darvideo Animation Studio Our team here at Darvideo Animation Studio has been assisting clients of all sizes around the world with video production, advertising, and other videos. We’ve worked for global clients — McDonalds, Radisson Blu, Huawei Electronics, Samsung, Carlsberg, and more — but today we’re here to highlight […]

Social media trends 2020 and how they are going to affect marketing Marketing trends have changed during this year and continue to acquire new shapes in the year that is coming. Each month we see that something is reclaiming itself in a different form. The fastest to change are trends in social media. Social media […]

TOP 20 Coronavirus animated videos you can’t miss today We have collected the most interesting, urgent-to-learn, educational and simply informative animated videos to learn more about the situation with the Coronavirus. Hope everybody can get an accurate and important piece of information. Choose the themes and the videos you need and feel free to share […]

10 most effective ways to make SEO Optimization of your animated video SEO for a video: Why do creators fail their videos?   Before starting Search Engine Optimization for a YouTube, Vimeo or Facebook video starts at the very beginning of a video creation process. It starts with choosing a topic, style, and format. It […]

The rise of online tools has changed many tasks that were possible to receive only from professionals. Online animation programs make a good video accessible within a touch. Literary. It fundamentally alters how we perceive animation since it is possible to make a decent marketing video from scratch within ten minutes. To create engaging video […]

When it comes to making a marketing video, you will have two options – live or animated video. Some people think of it in terms of aesthetic and taste. It’s understandable, but hardly practical approach. The thing is that each of these mediums has themes and subjects that are easier to work with. It’s about […]

Video marketing tends to change quite often these days. Lots of these changes are taking place unexpectedly, making brands to keep up with them. In regards to this, we should say that when something is altering its look in the marketing, it certainly makes viewers’ experience more vivid. As video increases in popularity along with […]

YouTube has become a fruitful field where a viewer can find any content. If you are only starting your journey with a brand channel, you will encounter an extraordinary number of possibilities, as well as obstacles and requirements. There is no advantage in doubling content you already made and placing it on YouTube. We are […]

Instagram clearly emphasizes something that we already knew well about our time: visual information matters more than any other. Monthly, a billion users post pictures, stories, IGTV videos, go on live and scroll the feed. From a simple app where people can share personal photos or make pictures, Instagram has changed to an important marketing […]

There are plenty of misconceptions about video marketing – not to mention that it is not one right way to build it. However, many people believe that video marketing strategy can be something of a side help. When it is the other way around – brands need video marketing as a leading strategy. From 2015 […]

You can hardly find a person or internet user who hasn’t heard about super successful YouTube channels. Outside this area, it all sounds like many happy coincidence, a matter of luck and so on. Partly it is true: lots of YouTube videos become viral by pure luck.  If you are a marketer or maybe you […]