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What is a customer’s journey?

Reading time 14 mins

What is the customer’s journey? To learn who you are and why your product is worth trying, a customer should first receive some critical information about you. It is not given – your look and design can tell a lot about the brand but unlikely will lead to a purchasing decision. This is where marketers […]

What is social media listening?

Reading time 18 mins

What is social media listening? Social media listening is a practice of “overhearing” what people who interacted with a particular company talk about it in the social media space. It is not just listening to opinions. It includes an entire approach with an analysis of online conversations. There are many advantages the brands get thanks […]

What is the target audience and how to find it?

Reading time 18

What is the target audience and how to find it using video and animated videos? Every company is looking for the right customer. The one that would appreciate a brand and have no trouble understanding core values, mostly because they would coincide. Target audience is the specific segment of internet users – customers and followers […]

What is a brand message and how to create it?

Reading time 11

What is a brand message and how to create it? Brand messaging is an important marketing term that is easy to confuse or misunderstand due to its quite wide meaning. Brand messaging includes what and how brand represents on every appearance: social media, website, the way the brand reacts and cares about the subscribers and […]

Video in email marketing: How to make your emails +300% more efficient?

Reading time 14

How to make your emails +300% more efficient with video? Letters have always had a bit of coziness in it. Despite the content, it is something that addressed only to the person that opens it. The nature of it has been preserved in the feeling we get when we open our online letters. People quite […]

How to increase lead conversion on your website or landing page with animated video

Reading time 20

Growing conversion with an animation video on your website. How to do it and why it works so well? Some interesting stats Before starting, let’s warm up your interest with some numbers. These numbers are stats for videos on the Internet in 2017-2019. And they are promising. 85% – of American internet users watch videos […]

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Clutch.co: We Are Proud to Be a Small Business and Support Our Clients

Reading time 9

How Clutch.co helps such companies as Darvideo Animation Studio Our team here at Darvideo Animation Studio has been assisting clients of all sizes around the world with video production, advertising, and other videos. We’ve worked for global clients — McDonalds, Radisson Blu, Huawei Electronics, Samsung, Carlsberg, and more — but today we’re here to highlight […]

10 most effective ways to make SEO Optimization of your animated video

Reading time 20 mins

10 most effective ways to make SEO Optimization of your animated video SEO for a video: Why do creators fail their videos?   Before starting Search Engine Optimization for a YouTube, Vimeo or Facebook video starts at the very beginning of a video creation process. It starts with choosing a topic, style, and format. It […]

Why animated videos work better for services than for products promotion?

Reading time 12 min

When it comes to making a marketing video, you will have two options – live or animated video. Some people think of it in terms of aesthetic and taste. It’s understandable, but hardly practical approach. The thing is that each of these mediums has themes and subjects that are easier to work with. It’s about […]

How to create an outstanding video marketing campaign?

Reading time 14 min

There are plenty of misconceptions about video marketing – not to mention that it is not one right way to build it. However, many people believe that video marketing strategy can be something of a side help. When it is the other way around – brands need video marketing as a leading strategy. From 2015 […]

What YouTube is silent about: how to build a great channel keeping in mind the algorithm

Reading time 15 min

You can hardly find a person or internet user who hasn’t heard about super successful YouTube channels. Outside this area, it all sounds like many happy coincidence, a matter of luck and so on. Partly it is true: lots of YouTube videos become viral by pure luck.  If you are a marketer or maybe you […]

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