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How trends changed the marketing, part 2

Reading time 15 min

How trends changed the marketing Part 2 The growing use of social media from 2005 until now brought the biggest changes not only to marketing but generally to the way we perceive information. The main marketing trends also showed up through an immense number of cat videos and the raising of the mem culture. Today […]

How trends changed the marketing, part 1

Reading time 15 min

How trends changed the marketing Part 1 It’s been a year – quite a hard one – since a new decade of marketing has started. In the previous articles, we were pondering on marketing trends through decades and how they affected the general state of marketing. Today, while looking at the past of marketing, we’ll […]

How to make your marketing video more engaging with animation

Reading time 10 min

How to make your marketing video more engaging with animation Why video is an essential part of communication with the audience When it comes to marketing, especially to making marketing videos, there is no approach that would be universal. The marketing itself changes within minutes. What about types of video? In our visual age, when […]

Essential social media marketing statistics in the pandemic times

Reading time 10 min

Essential social media marketing statistics in the pandemic times Social media always was extremely important for brands, businesses, and the market in general. During the unexpectedly isolated times, brands had to learn how to survive without face-to-face interactions with the audience and how to make people interested in your work in spite of anxious, even […]

How TikTok influences marketing

Reading time 10 min

How TikTok influences marketing A couple of years ago in Beijing, today’s social media giant was launched by ByteDance company and it quickly blew up the social network. TikTok stands up for its short mobile videos maximum of 60 seconds. For example, in October 2018 this app was the most downloaded in the Apple Store […]

12 best practices for killingly successful TikTok video ads

Reading time 10 min

12 best practices for killingly successful TikTok video ads When it comes to TikTok there are only two types of people: those who still ignore this social network and others, who wisely use it to improve their personal brand or business. It’s high time for you to get informed about the inner Tik Tok world […]

Instagram Live: why is it the right time to make your social video?

Reading time 15 min

Instagram Live: why is it the right time to make your social video? In this day and age, Instagram Live is gradually becoming a more common mode of connecting with your audience and a significant number of people and companies utilize it in the quotidian. The famous update of the Instagram application caters you to […]

Trends in social media 2020
Social media trends 2020 and how they are going to affect marketing

Reading time 17 min

Social media trends 2020 and how they are going to affect marketing Marketing trends have changed during this year and continue to acquire new shapes in the year that is coming. Each month we see that something is reclaiming itself in a different form. The fastest to change are trends in social media. Social media […]

10 most effective ways to make SEO Optimization of your animated video

Reading time 20 mins

10 most effective ways to make SEO Optimization of your animated video SEO for a video: Why do creators fail their videos?   Before starting Search Engine Optimization for a YouTube, Vimeo or Facebook video starts at the very beginning of a video creation process. It starts with choosing a topic, style, and format. It […]

Why animated videos work better for services than for products promotion?

Reading time 12 min

When it comes to making a marketing video, you will have two options – live or animated video. Some people think of it in terms of aesthetic and taste. It’s understandable, but hardly practical approach. The thing is that each of these mediums has themes and subjects that are easier to work with. It’s about […]

Video Formats: How to choose the right format when publishing your video to Youtube, Instagram, TikTok, Twitter and other social media

Reading time 17 min

Video marketing tends to change quite often these days. Lots of these changes are taking place unexpectedly, making brands to keep up with them. In regards to this, we should say that when something is altering its look in the marketing, it certainly makes viewers’ experience more vivid. As video increases in popularity along with […]

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