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How to make your marketing video more engaging with animation

Reading time 10 min

How to make your marketing video more engaging with animation Why video is an essential part of communication with the audience When it comes to marketing, especially to making marketing videos, there is no approach that would be universal. The marketing itself changes within minutes. What about types of video? In our visual age, when […]

What Is 2D Animation and Why Is It Popular in Marketing?

Reading time 10 min

What Is 2D Animation and Why Is It Popular in Marketing? When you hear the word “2D animation”, most likely, you associate it with classic Disney films or The Simpsons. That’s because animation is a popular form of entertainment and is widely used for creating animated movies and cartoons. But today, animation is becoming increasingly […]

What Is 3D Animation?

Reading time 10 min

What Is 3D Animation? A Short Guide Today, video content is more important than ever for any business’s content marketing, advertising, and communications and many companies include 3D videos in their marketing mix. Read the article to learn more about 3D animation to get a better idea of what it is capable of and how […]

The best animations styles for marketing videos

Reading time 15 min

The best animations styles for marketing videos Have you ever wondered, what exactly makes a great animation video? Is it an idea behind the whole project? Maybe it’s the colors? Actually, both the idea and the colors are important, but critical is the style that unifies them. Certain types of videos appeal to some marketing […]

Essential social media marketing statistics in the pandemic times

Reading time 10 min

Essential social media marketing statistics in the pandemic times Social media always was extremely important for brands, businesses, and the market in general. During the unexpectedly isolated times, brands had to learn how to survive without face-to-face interactions with the audience and how to make people interested in your work in spite of anxious, even […]

How TikTok influences marketing

Reading time 10 min

How TikTok influences marketing A couple of years ago in Beijing, today’s social media giant was launched by ByteDance company and it quickly blew up the social network. TikTok stands up for its short mobile videos maximum of 60 seconds. For example, in October 2018 this app was the most downloaded in the Apple Store […]

Video as MVP

Reading time 5 min

Video as MVP Indeed, there are many ways to step up into the business, receive funding from investors and start your great company. However, before you get the investors involved, you have to make sure they would be interested in your product at all. How to make them? Anybody who is launching the project for […]

12 best practices for killingly successful TikTok video ads

Reading time 10 min

12 best practices for killingly successful TikTok video ads When it comes to TikTok there are only two types of people: those who still ignore this social network and others, who wisely use it to improve their personal brand or business. It’s high time for you to get informed about the inner Tik Tok world […]

Animated Explainer Videos for Mobile Apps

Reading time 5 min

Animated Explainer Videos for Mobile Apps Are you planning to launch a mobile app and looking for effective ways to promote it? Creating an engaging mobile app video is a smart way to increase brand awareness, make potential users interested, and convince them to download your new app and use it. According to surveys, the […]

How to run video marketing campaign if you are an owner of a small business

Reading time 10 min

How to run video marketing campaign if you are an owner of a small business Any business at some point has started with something on its way to success. We know how the giant corporations did it in their times, what kind of marketing they used and so on. But, it is different today. If […]

A process of creating an animated video: stages

Reading time 10 min

A process of creating an animated video: stages Animation and its marketing advantages Imagine that you are watching a marvelous animated video. It grabs your attention at once, makes you feel interested not only in the subject, but drives your curiosity even further away. It makes you wonder – how to achieve such an emotional […]

White Label Animation – How It Works?

Reading time 5 min

White Label Animation – How It Works? Do you own a digital marketing agency and have clients who want to include animated videos into their marketing strategy, but you don’t have equipment or time to create engaging explainer videos in-house? Then you can hire a white label animation video production company. Read the article to […]

Why Animated Videos Don’t Work

Reading time 5 min

Why Animated Videos Don’t Work You know that videos get better attention, so you decided to invest in animated videos that explain your complex products or services, but it’s only a part of the story. You were dreaming of getting huge benefits for your business through video conversion, but the time has passed, and you […]

Animated Explainer Videos for Investors Pitching

Reading time 10 min

Animated Explainer Videos for Investors Pitching Raising money is one of the fundamental aspects of any business, and startups often create a pitch deck that consists of several slides to present their business idea and team to potential investors. Unfortunately, getting investors’ attention is not the easiest thing to do because they see tons of […]

Animated Explainer Video in COVID Times

Reading time 5 min

Animated Explainer Video in COVID Times The COVID-19 pandemic has compelled businesses of all sizes to transition online to showcase their products and services. Today, digital presence is no longer an option, and if your business is not online, you’re losing customers. Business owners are increasingly relying on digital marketing to promote their businesses during […]

Animated Video vs. Real Shot Video: What’s Right for Your Business?

Reading time 10 min

Animated Video vs. Real Shot Video: What’s Right for Your Business? Videos are great for explaining a product, service, or a business idea, but sometimes, it can be hard to make a choice between live-action and animation video. Can’t decide which option is right for your business? In this article, we compare animated video vs. […]

How to Choose the Right Animation Studio

Reading time 5 min

How to Choose the Right Animation Studio Looking to create an animated explainer video for your startup? It’s a great way to get your company or product on the map.  It’s also a chance to make a good first impression on potential customers and give your audience all the information they need. Animated videos allow […]

How Animated Video Works for Startups

Reading time 5 min

How Animated Video Works for Startups Wondering why startup explainer video should be a part of your marketing strategy? The short answer is that it is the best way to capture the attention of your target audience and tell your startup’s story. Here are some convincing statistics: 72% of consumers prefer videos over text to […]

7 Video Marketing Trends in 2021

Reading time 10 min

7 Video Marketing Trends in 2021 Due to the global pandemic 2020, businesses of all sizes moved online more than ever in an effort to adapt to the “new normal”. Current trends show that video marketing is becoming one of the most important and fastest growing trends in online marketing, and it is a standout […]

2D animation vs 3D animation

Reading time 10 min

2D animation vs 3D animation What are the first thoughts that appear in your mind when you hear Animation? We tend to perceive the term “animation” as a method through which are creating cartoons like Walt Disney, Pixar, etc, isn’t it? Although, for real 2D animation mostly is used for the creation of cartoons, but […]

Video as a marketing tool in 2020. Trends, Facts, and Statistics.

Reading time 9 min

Video as a marketing tool in 2020. Trends, Facts, and Statistics What were you doing during the lockdown? Did you watch videos? How many video contents have you consumed during the lockdown? Did you feel any lack of ideas for new and exciting content? Unexpected and long-term lockdown that happened in 2020 has shown the real […]

Top 10 animation studios 2020

Reading time 10 min

Top 10 animation studios 2020 It is known that animation is a way through which figures are manipulated to come out as moving images.  Consequently, an animation studio is a sanctuary where passes the process of producing animated media. In order to launch a great product that will be able to catch people’s attention it […]

Why animation is a real thrill for marketing

Reading time 15 min

Why animation is a real thrill for marketing Video marketing is one of the most versatile and effective digital marketing strategies. Its popularity extremely increases which is easy to explain: a short video is able to describe to your potential customers what your brand or product is all about under a couple of minutes. Since […]

Why animation is a real thrill for marketing

Reading time 5 min

Why animation is a real thrill for marketing Video marketing is one of the most versatile and effective digital marketing strategies. Its popularity extremely increases which is easy to explain: a short video is able to describe to your potential customers what your brand or product is all about under a couple of minutes. Since […]

How to build a personal brand through a video?

Reading time 7 min

How to build a personal brand through a video? The times when having a page in one of social media was quite enough for people are beyond us. A presence online today is a measure that helps to claim yourself in a certain niche. Whether we like it or not, but potentially every user on […]

Digital Marketing World Forum (#DMWF) 2019 in Amsterdam

Reading time 5 min

Digital Marketing World Forum (#DMWF) 2019 in Amsterdam Darvideo Animation Studio is an Explainer Video Company that creates animated explainer videos to boost business and to help brands to communicate with clients and explain complicated ideas of their services and products with ease and fun. We have more than 10 years of experience and we […]

How to build a great customer experience?

Reading time 7 min

How to build a great customer experience? One of the things that might help with enhancing positive customer experience is to build a Loyalty program. According to studies, loyal customers are more likely to purchase from the same company again and tend to share their experience with friends. A great way to do that is […]

How to handle ads on social media?

Reading time 15 min

How to handle ads on social media? Social media ads are an essential part of working digital marketing strategy. It’s one of the pillars that might fuel your project or slow it down. Here we are figuring out how to handle it properly. In this article, we want to talk about all the essential things […]

6 Smart Questions to Ask When Hiring a Video Production Company

Reading time 7 min

6 Smart Questions to Ask When Hiring a Video Production Company The statistics claim that 2020 internet video traffic will count 80% of all consumer traffic. The numbers are growing rapidly and video production will keep you competitive in the online world. Still have no video or don’t have a clue how to find a […]

Video as a marketing tool in 2020. Trends, Facts, and Statistics

Reading time 9 min

Video as a marketing tool in 2020. Trends, Facts, and Statistics         What were you doing during the lockdown?         Did you watch videos?         How many video contents have you consumed during the lockdown?         Did you feel any lack of ideas […]

Social media and video marketing trends and statistics for 2020

Reading time 14

Social media and video marketing trends and statistics for 2020 It is not even a subject of discussion – most of their everyday lives people spend by looking at their phones or computers. A few years ago we would discuss this as a matter of certain concern, but not today. Our everyday tasks and habits […]

Video marketing trends 2020: What is new?

Reading time 22

Video marketing trends 2020: What is new and upcoming? Video marketing is continuing to be on the rise. People consume information in the form of video more than ever before, and this tendency is going to be only stronger. Live video and animated explainer video is the first way to communicate with the audience and […]

What is the best time to post on social media

Reading time 22

What is the best time to post on social media Social media is always changing with the pace that is extremely hard to keep up with. Even though it is we – brands and users – who drive and push these changes, to be on the same page with every trend and innovation is not […]

Brand presence online: how to build effective visibility

Reading time 15 min

Brand presence online: how to build effective visibility Try to remember the last time you were looking for something online – maybe headphones, something for your home, or clothes. You’ve probably started examining what is out there among brands. You found several of them and compared each one by looking at the reviews, quality, and […]

What is a customer’s journey?

Reading time 14 mins

What is the customer’s journey? To learn who you are and why your product is worth trying, a customer should first receive some critical information about you. It is not given – your look and design can tell a lot about the brand but unlikely will lead to a purchasing decision. This is where marketers […]

What is social media listening?

Reading time 18 mins

What is social media listening? Social media listening is a practice of “overhearing” what people who interacted with a particular company talk about it in the social media space. It is not just listening to opinions. It includes an entire approach with an analysis of online conversations. There are many advantages the brands get thanks […]

What is the target audience and how to find it?

Reading time 18

What is the target audience and how to find it using video and animated videos? Every company is looking for the right customer. The one that would appreciate a brand and have no trouble understanding core values, mostly because they would coincide. Target audience is the specific segment of internet users – customers and followers […]

What is a brand message and how to create it?

Reading time 11

What is a brand message and how to create it? Brand messaging is an important marketing term that is easy to confuse or misunderstand due to its quite wide meaning. Brand messaging includes what and how brand represents on every appearance: social media, website, the way the brand reacts and cares about the subscribers and […]

How to create social media management that works?

Reading time 15

How to create social media management that works? Social media has made a life of brands much easier, providing them with a base for so many things that would otherwise require lots of money and organizational efforts. Today brands can interact with every customer directly, which is only make the business stronger and bring trust […]

Video in email marketing: How to make your emails +300% more efficient?

Reading time 14

How to make your emails +300% more efficient with video? Letters have always had a bit of coziness in it. Despite the content, it is something that addressed only to the person that opens it. The nature of it has been preserved in the feeling we get when we open our online letters. People quite […]

How to increase lead conversion on your website or landing page with animated video

Reading time 20

Growing conversion with an animation video on your website. How to do it and why it works so well? Some interesting stats Before starting, let’s warm up your interest with some numbers. These numbers are stats for videos on the Internet in 2017-2019. And they are promising. 85% – of American internet users watch videos […]

how best videos work for business
5 best videos we have made and why they work

Reading time 20 mins

5 best animated videos and why they work for business This was an excellent year for our animation studio. We’ve provided our clients with videos that we feel proud about now. They were satisfied with the quality, creative decisions, and how the stories have been delivered. We’ve often received orders that coincide with our values. […]

Coronavirus Animated Video 2020
TOP 20 most URGENTLY USEFUL Coronavirus animated videos

Reading time 25 mins

TOP 20 Coronavirus animated videos you can’t miss today We have collected the most interesting, urgent-to-learn, educational and simply informative animated videos to learn more about the situation with the Coronavirus. Hope everybody can get an accurate and important piece of information. Choose the themes and the videos you need and feel free to share […]

10 most effective ways to make SEO Optimization of your animated video

Reading time 20 mins

10 most effective ways to make SEO Optimization of your animated video SEO for a video: Why do creators fail their videos?   Before starting Search Engine Optimization for a YouTube, Vimeo or Facebook video starts at the very beginning of a video creation process. It starts with choosing a topic, style, and format. It […]

10 Best online animations makers (big review + comparison)

Reading time 18 min

The rise of online tools has changed many tasks that were possible to receive only from professionals. Online animation programs make a good video accessible within a touch. Literary. It fundamentally alters how we perceive animation since it is possible to make a decent marketing video from scratch within ten minutes. To create engaging video […]

Why animated videos work better for services than for products promotion?

Reading time 12 min

When it comes to making a marketing video, you will have two options – live or animated video. Some people think of it in terms of aesthetic and taste. It’s understandable, but hardly practical approach. The thing is that each of these mediums has themes and subjects that are easier to work with. It’s about […]

Video Formats: How to choose the right format when publishing your video to Youtube, Instagram, TikTok, Twitter and other social media

Reading time 17 min

Video marketing tends to change quite often these days. Lots of these changes are taking place unexpectedly, making brands to keep up with them. In regards to this, we should say that when something is altering its look in the marketing, it certainly makes viewers’ experience more vivid. As video increases in popularity along with […]

What are the best types of content for YouTube brand channel?

Reading time 12 min

YouTube has become a fruitful field where a viewer can find any content. If you are only starting your journey with a brand channel, you will encounter an extraordinary number of possibilities, as well as obstacles and requirements. There is no advantage in doubling content you already made and placing it on YouTube. We are […]

Why you should use instagram stories as a marketing tool?

Reading time 14 min

Instagram clearly emphasizes something that we already knew well about our time: visual information matters more than any other. Monthly, a billion users post pictures, stories, IGTV videos, go on live and scroll the feed. From a simple app where people can share personal photos or make pictures, Instagram has changed to an important marketing […]

How to create an outstanding video marketing campaign?

Reading time 14 min

There are plenty of misconceptions about video marketing – not to mention that it is not one right way to build it. However, many people believe that video marketing strategy can be something of a side help. When it is the other way around – brands need video marketing as a leading strategy. From 2015 […]

What YouTube is silent about: how to build a great channel keeping in mind the algorithm

Reading time 15 min

You can hardly find a person or internet user who hasn’t heard about super successful YouTube channels. Outside this area, it all sounds like many happy coincidence, a matter of luck and so on. Partly it is true: lots of YouTube videos become viral by pure luck.  If you are a marketer or maybe you […]

Tools that will help you if you are a designer or an animation-maker

Reading time 14 min

If you work as an animator or a designer, then you know firsthand that the quality of work is the most important part. If you use proven tools, online services and programs, this is already a big part of the process for your work. The world of design is evolving rapidly and every day we […]

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