When it comes to making a marketing video, you will have two options – live or animated video. Some people think of it in terms of aesthetic and taste. It’s understandable, but hardly practical approach. The thing is that each of these mediums has themes and subjects that are easier to work with. It’s about […]

Video marketing tends to change quite often these days. Lots of these changes are taking place unexpectedly, making brands to keep up with them. In regards to this, we should say that when something is altering its look in the marketing, it certainly makes viewers’ experience more vivid. As video increases in popularity along with […]

The digital world is always increasing. This fact inspires and stimulates small and big businesses to use video marketing to explain and to present their message to a targeted audience. How about this fact: did you know that video is expected to comprise 80% of web traffic by 2021? These numbers are huge and their […]

Imagine two explainer videos: both very well crafted, with sophisticated narratives, exceptional characters and creative use of colors. Both are perfectly capable of delivering the message they intended to. Now, imagine that one of them is voiceless – in a very literal way. The one does not have a voice-over, and the only way to […]

YouTube has become a fruitful field where a viewer can find any content. If you are only starting your journey with a brand channel, you will encounter an extraordinary number of possibilities, as well as obstacles and requirements. There is no advantage in doubling content you already made and placing it on YouTube. We are […]

For starters, what is a video script? It is a chronology, index of the video scenes, conversations and all the actions that will take place in your video. Most marketing projects require a script as the foundation for the narrative. You can’t build a great video without a proper plan. To move forward, you have […]

Instagram clearly emphasizes something that we already knew well about our time: visual information matters more than any other. Monthly, a billion users post pictures, stories, IGTV videos, go on live and scroll the feed. From a simple app where people can share personal photos or make pictures, Instagram has changed to an important marketing […]

If you work as an animator or a designer, then you know firsthand that the quality of work is the most important part. If you use proven tools, online services and programs, this is already a big part of the process for your work. The world of design is evolving rapidly and every day we […]