Animation for a meditation app: why does it work? Ever since animation became a mass product thing, it actually had only one purpose divided into different layers. To awe the audience Basically, that’s it, but also to wonder, tell stories in a fairy-tale way, and engage. That is right! Since it was designed as a […]

How to make your marketing video more engaging with animation Why video is an essential part of communication with the audience When it comes to marketing, especially to making marketing videos, there is no approach that would be universal. The marketing itself changes within minutes. What about types of video? In our visual age, when […]

A process of creating an animated video: stages Animation and its marketing advantages Imagine that you are watching a marvelous animated video. It grabs your attention at once, makes you feel interested not only in the subject, but drives your curiosity even further away. It makes you wonder – how to achieve such an emotional […]

Imagine two explainer videos: both very well crafted, with sophisticated narratives, exceptional characters and creative use of colors. Both are perfectly capable of delivering the message they intended to. Now, imagine that one of them is voiceless – in a very literal way. The one does not have a voice-over, and the only way to […]