It is a type of marketing video aimed at promoting a product, attracting potential customers. With fast technology progress, video animation becomes more and more popular among the majority of companies. Now, when you know what is a brand video you should also know some other aspects. To create high-quality branding video examples producers must know some essential details to promote a product in a certain way. They are video branding guidelines. Maybe you have heard about them. Setting down these rules helps video-makers to work in the right direction. But if the owner will not do this, there is a big chance of confuses which spoil the reputation of the company and even reduce future clients and income.
Video guidelines must be correct and clear to the future producers and include loads of elements. Among the most important factors you should take into consideration, there are:
Video brand guidelines also include other important aspects. Try to put the attention of the viewer on humans. In fact, it is hard to keep in mind numerous facts and statistics. Boring figures and difficult to understand things and concepts seem to be unattractive when there are too many of them. However, a story about an ordinary person makes us a bit empathic and sensitive. Say his or her name, tell where the man was born and describe some personal characteristics. All these things make us concerned and worried about the person.
Another tip for making excellent branding videos is not to create a boring film with a speaker’s head. It is not really interesting to look at somebody talking about different topics. For branding films, it is important to impress a viewer at least for the first time to present him with your product. With modern technologies, we have a wide range of special effects, useful and astonishing features, amazing computer graphics and so on. And putting a speaking man in the brand video alone is a rather bad idea that will push away potential clients.
Never save money on such things as making a branding marketing video. Less money means worse quality. Of course, hiring professionals is a bit expensive but it is worth it. What is more, you don’t have to be an expert to notice a strange and bad sound or low image and animation quality. As a general rule in your style guide, branding videos reflect a company’s face so if the budget of movie-making is low, the number of clients and the company’s reputation is decreasing.
Guidelines need to have a rule about products that are not related to your company. Try to avoid other logos in a frame. Extra information is unnecessary, especially when this info refers to opponents because customer can remember the name of another organization.