How to increase brand recognition with a package of animated videos? Part 2

So, let’s talk about branding again. And animation, of course. This time we want to be more specific, and offer you a vision on how to choose a package of animated videos to boost brand recognition right away.

In other words: what kind of animated videos you can order from a studio in order to nail your goals. Let’s figure it out.

Product Evolution Timeline.

Showcase the evolution of your flagship product through a visually captivating animated timeline. It can be done in one video, of course, but if you will use 2-3 pieces, it won’t do any harm.

Highlight each version’s improvements, innovations, and impact on your customers, demonstrating your brand’s dedication to progress and customer satisfaction. How many videos you need: 2-3 short clips.

Reverse Storytelling.

Take a unique approach by crafting animated videos that start with an unexpected or intriguing ending and then work backward to reveal how your brand’s products or services led to that conclusion. This narrative technique will keep viewers engaged and eager to learn more about your brand’s offerings. How many videos you need: 1-2 clips.

Inventive “Behind-the-Scenes”.

If you think about it, real branding starts when you reveal what is behind the curtain. It makes people see a so-called human side of the brand. So go behind the scenes of your brand’s creative process in a fun and inventive way.

Utilize animation to bring your team, brainstorming sessions, and design concepts to life. This peek into your brand’s inner workings will humanize your company and foster a deeper connection with your audience. How many videos you need: depends on how close you want to get. More departments, a deeper look, more videos. 

Customer Testimonial Tales.

Gone are the days of dry customer testimonials. Sprinkle some animation magic to transform ordinary feedback into engaging stories. Craft animated videos that bring your customers’ success stories to life, showcasing how your brand positively impacted their lives.

This approach adds credibility and authenticity to your brand while entertaining your viewers. How many videos you need: As many satisfied customers as you can get! But…. that would cause a major hole in your budget. So stick to just a few or even one video.

The GIFt of Branding.

GIFs have taken over the internet, so why not use them for branding too? Create a set of animated GIFs that showcase your brand’s products, services, or even your mascot doing fun and relatable things. Even stickers in Telegram can be brandy, so GIFs will do even better job.

These shareable GIFs will spread like wildfire across social media, increasing your brand’s visibility and creating a buzz around your offerings. If they are funny and engaging, people who even did not know about your brand, will pick them up and use it somewhere. Yes, you are right, this is not exactly animation and rather something your designer could have done. Still. How many videos you need: The more GIFs, the merrier the sharing!

Crossovers and Feats are Allowed.

It is not the sign in the airport you are reading. That’s actual advice! Collaborate with other non-competing brands in your industry or even from different fields to create a series of animated videos that feature a crossover of products, ideas, or even values.

It’s a fun and unexpected way to expand your brand’s reach, tap into new audiences, and create a buzz around your offerings. Have partners? You that connection for branding! How many videos you need: Depends on your campaign.

The Futuristic Vision.

Paint a futuristic vision of how your brand’s products or services will revolutionize the world. Yes, your project might not be an AI-related super-duper invention. But your product is making people’s life already better and will have impact in the future.

Use imaginative animation to depict how your offerings will transform everyday life, solving problems and making things better in ways your audience never imagined. It’s bold, aspirational, and speaks volumes about your brand’s ambition. How many videos you need: This topic gives you a space to create a lot of them. 

Summary

Remember, the key to successful brand recognition lies in creating a diverse and engaging package of animated videos. Mix and match these ideas, stay witty, and don’t be afraid to let your brand’s personality shine through.

With the right animation studio by your side, you’ll captivate your audience, leave a lasting impression, and set your brand on the path to stardom! Have some questions left? Or maybe you need an animated video? Just contact us. It is easy to do that right here, on this site. How many videos we can make: as much as you need.