Customer Engagement Video

Let’s define the term “customer engagement.” In the strictest sense, it is the connection between a customer and a particular company or brand. If a customer is “engaged”, then he buys the product or services—or at least shares it on social media. So, what is an effective tool to build a relationship with a customer and achieve the stage where you can say that your customer engagement strategy worked? The answer is video. Video is the best way to not only learn, but also to keep customers interested in your product.  It is probably the best way to ensure a positive customer experience. What you do to drive the engagement is through giving people more information about what you do or how your product can be useful. That helps to build a connection between your brand and the customer.