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HR and Recruitment Video

HR and Recruitment Video

When it comes to recruitment strategies, the traditional approach is no longer as effective as it used to be. Nowadays, if you want to show what your company is doing, what your goals and values, you should consider making a recruiting video. You are always going to need new people. Thus, the recruitment video must be at the top of your hiring tricks. HR and recruitment video at its core is how you present your company to candidates, that may become your colleagues one day. Such a video has only one goal: to attract the ideal applicant. In a recruitment video, you have to show what could make candidates want to work in your company. Like any other type of video in modern marketing culture, a recruiting video must be easily shareable, transparent, and well-made. In the end, it is worth to consider video as a leading part of a hiring strategy.


Practically, a recruitment video is looking for a particular audience: professionals, who will match the company’s culture and its goals. According to studies, job postings with videos are viewed 15% more than those made only with text or even images. If you add a video to the job listing, you may expect 30% more applicants. In the recruitment video, you answer the questions the applicant usually asks: it is a clear message for the candidates. It is also better to make fun and include call action – a link to the company page. How long should the video be? There is a rule that says the shorter the better, and it’s right for HR video too. Do not overstep the boundaries; make it between two and five minutes long.

Multiple Animated Product Videos for Financial Companies

“We needed a way to cost effectively explain the value proposition of a new company and its products in the financial services sector. We had limited time and budgets, and we need a company that could produce a great finished product that looked like a million dollars but cost a few thousand dollars.
Create a series of videos for two sister companies that could go on the website and be distributed via social media and through traditional sales channels.”

Bruce Law
Founder & President, Sprout Marketing

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HR and Recruitment Video

How much does an HR and Recruitment Video cost?

To calculate how much you could spend on a recruitment video you have to know the details, like length, how quickly you need it, style, whether you have a clear script, etc. It starts at $1000.

How long does a HR and Recruitment Video take to make?

To make it you might need 3-6 weeks. It is better to make it in advance so that the price won’t increase.

3 Reasons To Work With Us

Our CEO, Eric, explains why you should choose Explainify

We focus on your objectives

Every video has to deliver on your business objectives. From day one they are at the forefront of the project and we make sure to deliver.

Research & Insights

We research your project to develop the right message that explains what you do and get people to care.

Our Battle-tested process

It doesn’t create a lot more work for you.