Change Methodology Explainer Video
This animated video tells how Neuro Leadership Institute can help you to become better leader of your organization.
What we did:
Our client provided all the needed illustrations and the script and we animated those illustrations according to the recommendations but adding our own favorite and relevant 2d animation techniques.
Video details & Credits:
▪ Duration: 2 minutes 20 seconds
▪ Format: 2d animation
▪ Type: Animated Explainer Video
▪ Client: NeuroLeadership Institute (USA)
▪ Production: Darvideo Animation Studio | darvideo.tv
▪ Timing: 2 weeks
▪ Idea: NeuroLeadership Institute
▪ PM: Proiava Vladimir
▪ Animator: Yuriy Ivanov
At the NeuroLeadership Institute, science plays a role in every decision we make.
But how do you take an existing culture and shape it to ﬁt the organization’s vision?
At NLI, that process is called Priorities, Habits, Systems — or PHS.
For many leaders, the conventional wisdom says buy-in is all you need to change a culture.
While it is necessary — that’s the P in PHS — science tells us that priorities aren’t sucient.
What leaders really need are habits — new behaviors to replace their existing ones — and systems, the mental or physical cues that help the habits stick.
NLI showed us that you got to turn the language into habits. But it requires repetition, constant use in the
language so that these things really do become…
We’ve seen a pretty signiﬁcant shift in habits and behaviors. Simple things like the language of growth
mindset [adding yet] have become part of our corp…
Picture someone who wants to start running more.
Setting the goal is important, but when the alarm clock goes o at 6 a.m., will power might not help them win the ﬁght.
But if they set a habit, such as running three days a week after work, and a system to keep
that in place, such as packing sneakers and shorts the night before, they can make the goal part of their weekly routine.
For organizations, changing behavior works the same way.
Leaders can build habits that support their priorities, and systems that support their habits.
NLI works with leaders to help them see each component of PHS along the way.
This way, they can own their big ideas and feel motivated to create behavior change that leaves a lasting impact.
You’re seeing innovation come out of our organization like never before. We’re winning awards. We’re back to being number one in our market. Our stock…
The insight we got [last year] about shifting from pushing managers to give feedback to cultivating an
environment where everyone’s asking for feedback…
By relying on PHS, those changes can happen with incredible speed and drive performance across the entire organization.