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                              Forest Balsam Video Case

                              Forest Balsam Video Case

                              Forest Balsam Video Case

                              About:

                              This is a video about the results of an advertising campaign.


                              What we did:

                              We have made created the video basing on the client’s idea and advertising campaign data.


                              Video details & Credits:

                              ▪ Duration: 80 seconds
                              ▪ Format: 2d graphics | motion design
                              ▪ Type: Video case
                              ▪ Client: Forest Balsam
                              ▪ Production: Darvideo Animation Studio | darvideo.tv
                              ▪ Timing: 1 weeks
                              ▪ PM: Helen Nazarok
                              ▪ Animator: Anton Grippa


                              Story:

                              To raise awareness among audience that rinsing should be everyday habit, which prevents dental health problems. To introduce the most innovative for Ukrainian market SKUs in product line – Rinses with gel formula. To conquer young consumers with innovation products. Big idea – Rinsers battle!
                              Solution: Face recognition technology first time in the Ukrainian advertising market. Raccoon – literally translated to Ukrainian langue as “Raccoon-rinser”.

                              10 620 users added chat bot into their messengers.

                              62% of users completed the action – rinsed their mouth using the face recognition technology. Big user base ready for further communication. Raccoon challenges you to a battle.

                              Challenge accepted!

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