Forest Balsam Video Case

About:

This is a video about the results of an advertising campaign.

What we did:

We have made created the video basing on the client’s idea and advertising campaign data.

Video details & Credits:

▪ Duration: 80 seconds
▪ Format: 2d graphics | motion design
▪ Type: Video case
▪ Client: Forest Balsam
▪ Production: Darvideo Animation Studio | darvideo.tv
▪ Timing: 1 weeks
▪ PM: Helen Nazarok
▪ Animator: Anton Grippa

Story:

To raise awareness among audience that rinsing should be everyday habit, which prevents dental health problems. To introduce the most innovative for Ukrainian market SKUs in product line – Rinses with gel formula. To conquer young consumers with innovation products. Big idea – Rinsers battle!
Solution: Face recognition technology first time in the Ukrainian advertising market. Raccoon – literally translated to Ukrainian langue as “Raccoon-rinser”.

10 620 users added chat bot into their messengers.

62% of users completed the action – rinsed their mouth using the face recognition technology. Big user base ready for further communication. Raccoon challenges you to a battle.

Challenge accepted!