Vital.ly explainer video
This animated video for the exhibition on 28th May.Animated intro of a female at laptop and then show 5-7 features of the website + animated of the illustration below with flyout to show “vital.ly is a digital platform, a professional health resource and a distribution service all in one.”
Video details & Credits:
Duration: 90 seconds
Format: 2d graphics with character animation
Type: Animated Explainer Video
Client: Vital.ly (Australia, Sydney)
Production: Darvideo Animation Studio | darvideo.tv
Timing: 3 weeks
PM: Helen Nazarok
Scriptwriter: Nikita Budantsov
CG Artist: Anna Tkach
Art Director: Orest Smilyanets
Sketch / Storyboard Artist: Daniila Kolot
Animator: Igor Kostin
The intro animation is in the frame.
We see a young woman at a laptop, eagerly manipulating it. As she manipulates, her expression becomes more and more excited.
A close-up of the laptop: we see the vital.ly website there.
As the titles appear in the following scenes, the website changes.
The “Clinic profiles” title pops up.
The “Fast, reliable & easy patient ordering” title pops up.
The “Pharmaceutical-herb/nutrient interactions” title pops up.
The “Ingredients database” title pops up.
The “1500+ fully referenced monographs” title pops up.
The “Pregnancy and lactation checker” title pops up.
The “Nutrient depletion information” title pops up.
The “Professional education & patient hand-outs” title pops up.
A medium shot of the woman with a laptop, she turns to the audience and smiles.
All elements vanish, the arrow flies into the frame and, as it flies, the building with the cross pops up, as if the arrow created an air stream that brings it.
The “vital.ly is a digital platform, a professional health resource, and a distribution service all in one.” title appears.
Right after that, the pills and the chat bubbles pop up, as well as the factory building. After they appear, the pills, chat bubbles, and the factory building start floating in the space a bit.
Then, the truck enters the frame from the left, passes the frame, and exits it.
The outro animation is in the frame.
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