Character animation is the most significant part of every animated video, regardless of the length of the video or style of the animation. The word “character” has long been associated with cartoon production and video game development, and it has now stepped into the world of marketing as well. Today, creating a character means to build an essential part of the narrative. An animated character can provide the idea of the video in the way he or she looks, sounds, and acts. Nowadays, character animation is what increases brand recognition, awareness, and creates a corporate style.
WHY CHARACTER ANIMATION WORK
Brands often use animated characters in order to emphasize the positive tone of the company about the corporate culture or the message they are looking to convey to the public. The cuteness naturally inherent to cartoon characters lends an air of friendliness towards the customer. This could extend the time the potential client spends on your website. You can also use your character in a variety of marketing videos:
- • Animated advertisement
- • Explainer
- • Branding and promotional products
- • Commercials and product videos
I fully recommend tapping Explainify
“I needed the right partner to help explain simply and concise how GE Power was helping the government of Egypt deliver power to its citizens. I needed this done in a culturally aware format. I turned to Explainify. If you are looking for a company to help you and your customers deliver storytelling impact, I fully recommend Explainify.”
Marketing Director at
Junk Food Co.
Examples of Character animation
How much does an Character animation cost?
There is quite a big difference between the two types of animated characters – 2D and 3D. Add to this all the stages of building an animated character – concept, size, character’s personality and traits, audio, special effects, and a lot more. The cost starts at $3,000.
How long does a Character animation take to make?
On average,it can take three weeks (or slightly longer) to create your animated character. The timing depends mainly on the character’s complexity and animation style; sometimes a simple graphic image is enough, while other times it requires completely different means to create the full-motion 3D model.
3 Reasons To Work With Us
Our CEO, Eric, explains why you should choose Explainify
We focus on your objectives
Every video has to deliver on your business objectives. From day one they are at the forefront of the project and we make sure to deliver.
Research & Insights
We research your project to develop the right message that explains what you do and get people to care.
Our Battle-tested process
It doesn’t create a lot more work for you.