Сharacter Animation is the most significant part of every animated video, regardless of the length of the video or style of the animation. The word “character” has long been associated with cartoon production and video game development, and it has now stepped into the world of marketing as well. Today, creating a character means to build an essential part of the narrative. An animated character can provide the idea of the video in the way he or she looks, sounds, and acts. Nowadays, Сharacter Animation is what increases brand recognition, awareness, and creates a corporate style.
WHY Сharacter Animation WORK
Brands often use animated characters in order to emphasize the positive tone of the company about the corporate culture or the message they are looking to convey to the public. The cuteness naturally inherent to cartoon characters lends an air of friendliness towards the customer. This could extend the time the potential client spends on your website. You can also use your character in a variety of marketing videos:
- • Animated advertisement
- • Explainer
- • Branding and promotional products
- • Commercials and product videos
Feralflix Video by Andrew Helms
“Darvideo Animation Studio produced 2D animations for an LA-based video agency. They handled storyboarding, drawing, and motion-tracking, and collaborated with the client to review animation mockups. Their work was extremely well received by the end-client. Their workflow was perfect, and the client commends them for their customer service on top of their actual proficiency in animation. We asked the studio to storyboard, hand-draw, and place 2D animations on top of the footage. We had lots of tracking motion in the video and complex green screen replacements. Finish the project on time and make the end client extremely happy with the quality of the animation. Their customer service is top-notch. They always get you to the end goal. We storyboarded together, reviewed animation mockups, reviewing the actual animations. It was very timely, in a modern environment, and we kept striving for perfection. Our client gave us extremely positive feedback.”
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Examples of Сharacter Animation
How much does an Сharacter Animation cost?
There is quite a big difference between the two types of animated characters – 2D and 3D. Add to this all the stages of building an animated character – concept, size, character’s personality and traits, audio, special effects, and a lot more. The cost starts at $3,000.
How long does a Сharacter Animation take to make?
On average,it can take three weeks (or slightly longer) to create your animated character. The timing depends mainly on the character’s complexity and animation style; sometimes a simple graphic image is enough, while other times it requires completely different means to create the full-motion 3D model.
We focus on your objectives
Every video has to deliver on your business objectives. From day one they are at the forefront of the project and we make sure to deliver.
Research & Insights
We research your project to develop the right message that explains what you do and get people to care.
Our Battle-tested process
It doesn’t create a lot more work for you.