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Woman in yellow shirt and blue pants smiling while sitting on a bed inside an orange frame.

E-commerce

IT&Software

2025

SleepCoder explainer video

Contents

1 min read

About

SleepCoder is a scientifically-backed sales system that compares and ranks mattresses from different brands, based on the customer’s needs.

  • multi-brand application (mix & match)
  • data-driven ranking, objectification of product properties
  • limit uncertainties, increase customer satisfaction

Video details & Credits

  • Duration: 90 seconds
  • Format: 2d animation
  • Client: Sleep Coder
  • Agency: custom8
  • Studio: Darvideo.tv
  • Timing: 5 weeks

Story

Meet Sleepcoder, the first scientifically-backed sales system that compares and ranks sleepsystems from different brands based on ergonomic support & specific customer’s needs.
So, how does it work? First the retailer enters key data about each mattress and bed base.
This includes an ergonomic support profile, effortlessly measured with a specially developed tool.
Sleepcoder learns how each sleepsystem will interact with the customer’s body profile.
So when customers are looking for their new sleepsystem,
The retailer starts by determining their body profile and sleep preferences.
Sleepcoder then uses data-driven analysis to calculate the best matches from the catalogue of sleepsystems.
No more guesswork. Sleepcoder finds the best match for this customer’s body profile in seconds.
The selection can be filtered to meet the customers specific requests.
The result is
A scientifically guarantee for a perfect ergonomic support for each customer,
A smoother buying experience, higher customer satisfaction and increased sales & profit.

Sketch Storyboard

A man in a green sweater holding a tablet, standing among multiple mattresses displayed in a showroom.
A salesman holding a tablet stands near a couple in a mattress showroom, with the text “How does SleepCoder work?” displayed above the beds.
Mattress store scene with a man holding a tablet labeled “Brand Alfa,” and a couple looking at mattresses together.
A man in a green sweater holding a tablet while standing in a mattress showroom.
Hands holding a tablet, typing the brand name “ALPHA” on a virtual keyboard in a SleepCoder “Sleep System” app.
Salesman with tablet scanning a woman’s body, paired with a simple body outline illustration.
Tablet screen with SleepCoder app showing “Finding Best Matches” with heat maps, body outlines, and measurement details.
Split screen – left shows tablet with SleepCoder app displaying mattress results with heat maps, right shows salesman with tablet talking to a woman.
Salesman holding a tablet while speaking with a woman in a yellow shirt and blue pants.
Woman in yellow shirt and blue pants smiling while sitting on a bed inside an orange frame.
Silhouette of a woman sitting on a mattress, framed in an orange rectangle.
Dark transition screen (used between scenes in the animation).

Final result

Final video

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SleepCoder explainer video