Dictionary

The 2.5D, or three-quarter, or preudo-3D, animation is a distinct type of animation that involves the combination of 2D objects in the 3D space for the creation of a 3D space impression. This animation technique is traditionally applied in the video game industry to create 2D graphical projections and other…

2D animation stands for the two-dimensional animation, meaning that characters and backgrounds in this kind of projects are created in the two-dimensional, flat space. 2D animation objects possess only the characteristics of width and height (no thickness) and are either drawn by hand or created on the computers. Another technique…

3D animation stands for the animation technique of computer image generation in the three-dimensional space. This means that the animated images are produced as voluminous, realistic objects and resemble the real-life objects because of possessing the characteristics of width, length, and height. In other words, while 2D objects are created…

An animated explainer is an explanatory video, the main goal of which is to tell the client everything about the company or product in detail and qualitatively. Companies use explainer videos to ensure that everyone (after viewing) clearly understand what a certain business represents, the benefits of the product or…

The animatic is a special pre-production tool used in the creation of a storyboard. Initially, a storyboard is a set of images that render a concrete video idea and visualizing the idea of the planned video content. The animatic is used to compile and animate that set of images, which…

Animation is the form of image manipulation to give it the effect of motion. That simulation of movement is created with the help of making a sequence of pictures (frames) in which the image is slightly altered in every new image. Best examples of animation are cartoons. For a long…

By analogy with a film producer, an animation producer is a specialist that plays the role of producer of the animated video. In general, animation producer acts as the mediator between the customer who ordered the creation of an animated film, discussing and transforming the original request and idea so…

Animation production requires a set of specialized tech skills and specific software. Animation studio has the necessary technology and experienced specialists who produce animation in commercial volumes. In simplest terms, animation studios are companies that produce all kinds of animated media. Some studios create and release their own branded products…

Are you in search of an Art Director? In most business, advertising is a paramount feature that makes or breaks a company. In these promotions, the role of an Art Director is to make sure that the intended message is clearly communicated to the potential customers depending on the various…

Background music is the sound that is laid over the visual content of a commercial, educational, or promotional video. The major role of background music in video content is to enhance the intended message that you want to convey to your audience. It is the spice that adds some soul…

A cartoon is a kind of motion picture compiled from a series of hand-drawn images, photos of objects, or computer graphics. The illusion of movement is created in a cartoon by means of introducing slight progressive changes in each next shot and quick change of the sequence. The original meaning…

As a business, your visual brand is the story that will communicate effectively to your prospective clients. To make it more appealing, we incorporate character design into our videos since it makes the characters more realistic. Character design is a process that involves defining fictional creatures or human characters in…

Traditional, classic, cel or frame-by-frame animation is the oldest type of animation techniques. It involves hand drawing of each frame by the animator for the creation of animation sequence. Each drawing is produced with slight changes to the previous frame so that the quick screening of those frames creates a…

The startup video is a kind of media content that informs the audience about a particular business venture, its mission, goals, and business processes. The purpose of such a video is to explain the business ideas standing behind that venture and to attract potential clients to it. The major features…

Whiteboard animation is the type of animation using a white board as the background for the animated story. It is a highly popular type of educational and commercial videos because of its simplicity and easy comprehensibility combined with a vast potential for creativity. At present, businesses apply whiteboard animation as…

Unlike the conventional art, digital art entails the use of digital technology such as computers and a combination of multimedia elements. They include animations, audio, video, and some interactive aspects to engage the audience like advertisements, posters, and websites. Digital art is gradually transforming a majority of businesses because it…

E-learning is commonplace today; it has risen in popularity in the past decade due to greater availability of computer technology and Internet connection. So now any person with some gadget, be it a PC or a smartphone can join the global classroom. Videos are a crucial component of e-learning because…

An explainer video, as its name suggests, is a certain form of video content intended to explain something to the viewers. It is widely used in the commercial area with the purpose of concise and clear explanation of some business idea in visual terms. Explainer videos are simple and engaging,…

The era of sophisticated, abundant web design and illustrations has long gone, and today’s customers and viewers appreciate minimalist, flat designs. Flat design means a minimalist, functional user interface that a game, a web app, or a mobile app may have. The emphasis of such design type is on the…

If you want to market your business, the best approach is by incorporating Graphic design. It is a process which entails solving a problem and communicating visually by using typography, photographs, and illustrations. It is of paramount importance in most businesses since it enhances communication with people and it aids…