Explainer Video Production
Animated explainer videos are the key to clear and convincing communication in business. If you want to explain your service effectively, boost brand recognition or attract new clients – you need a team that specialises in explainer video production.
Darvideo is a leading Ukrainian explainer video company. We started out as a video production studio in Kyiv. Since 2014 we’ve focused on graphic animation and infographics.
We began working with international clients. Today we collaborate with agencies and brands from the USA, Canada, Germany, France, the United Kingdom and other countries.
Over 3,500 projects completed in more than 35 countries. High ratings (5 out of 5 on Google), competitive prices in Ukraine, in-house production and round-the-clock support. Trusted by global brands. From Canon and McDonald’s to AXA.
The features cases
Examples of explainer video
Why Explainer Videos Drive Conversions
Explainer videos help convey the value of your product to the target audience through emotionally charged and visually appealing delivery. They:
- Grab attention in seconds
- Explain complex things simply
- Build trust in the brand
- Increase brand awareness
- Work effectively on social networks and websites
Explainer videos show the best results in the early stages of the sales funnel. They shorten the user’s path to action. Whether that’s viewing a page, filling out a form or making a purchase. Companies that use explainer videos on landing pages report conversion growth up to 80%.
Darvideo is an animated explainer video company. We don’t just draw. We solve business problems.
Clint experience
What our customers
have to say
We needed a way to cost effectively explain the value proposition of a new company and its products in the financial services sector. We had limited time and budgets, and we need a company that could produce a great finished product that looked like a million dollars but cost a few thousand dollars.
Bruce Law
Founder & President
March 31, 2022
Darvideo’s 7-Step Production Pipeline
We use a proven seven-step process. It allows us to create videos quickly, with high quality and predictable outcomes.
| Stage | What happens |
|---|---|
| Brief & Goal Alignment | Analysis of goals, audience, platform, tone of voice |
| Script & Storyboard | Writing the script and frame-by-frame structure |
| Style Frames | Forming the visual style and graphics |
| Visual Design | Illustrations, characters, UI elements |
| Animation & Sound | Animation, voiceover, music, SFX |
| Review & Refinement | Rounds of revisions and approvals |
| Final Delivery | Ready video for publishing |
Brief and Goal Alignment
We start with a detailed briefing. We figure out the video goals, audience type, key messages and placement platform. It’s important to understand the aim. Whether the clip should sell, explain, engage or build trust. We review the client’s existing materials. Clarify tone of voice and desired emotions. Based on this the team shapes a conceptual vision. Style, approach, timing and presentation structure. This sets the right direction from the outset and avoids unnecessary iterations later.
Script and Storyboard
The script is the foundation of the whole video. We work on it together with the client, taking into account goals, brand tone and audience specifics. The text focuses on a clear message, structure and logical flow.
Once the script is approved we create a storyboard. This is a frame-by-frame visualisation of the video in the form of sketches or simple illustrations. It shows what happens in each frame, how objects move, where text or voiceover will be. This makes it possible to agree on the structure before starting to draw graphics and avoid extra changes in later stages.
Style Frames and Visual Design
We produce key frames (style frames). They demonstrate the visual style of the video before animation begins. Illustrators draw original characters, backgrounds, interface elements and other graphics in line with your brand book or references.
All visual decisions are approved with the client. This ensures the video visually reflects your brand and values. We work in Illustrator, Photoshop, Figma, using graphic tablets for hand drawing.
Animation and Sound
Animators bring characters, scenes and graphics to life according to the approved storyboard. We use After Effects, Toon Boom or Spine. Depending on the project style.
Professional voice actors record studio-quality voiceover in the chosen language. Sound effects and music are added from royalty-free libraries or original compositions. The final step is editing. Images, sound and frame dynamics are synchronised to create a complete narrative.
Success Metrics
and Case Studies
- Over 10 years of experience
- More than 3,500 completed projects
- 600+ satisfied clients
- 50+ partners worldwide
- Among our clients well-known brands. Samsung, Pioneer, Radisson Blu, McDonald’s, Nestle
In our cases there are success stories of tech startups, financial platforms, educational projects and the public sector. Each one is the result of a smooth production process.
Tips
to Maximise ROI
To make your video perform at its best you need to follow a few rules:
- Set a clear goal. Explaining the product, boosting sales, generating leads or building brand trust. The structure and style of the video depend on this.
- Speak the language of the target audience. Take into account age, profession, technical knowledge of the viewer. Avoid templates. Better to adapt terms and visual examples.
- End with a clear call to action (CTA). Subscription, visit the site, fill out a form. The CTA should be a logical conclusion to the video.
- Maximise reach. Place the video on the product page, in social media, email newsletters, presentations, chatbots, YouTube.
- Measure effectiveness. Analyse views, conversions, watch time, CTR. This will help adjust future campaigns or video versions.
We truly focus on
your objectives.
We believe the video must follow your business objectives. That is why from day one we prioritize these goals and ensure we make every detail to play for your goals.
Research &
Insights
We research and dig into your project to develop the right message that explains what you do and get people to care. It goes far beyond just animation work.
Battle tested approach
Having successfully completed numerous projects, we’ve encountered it all. Let us guide you through the production process swiftly and smoothly. You simply enjoy the adventure!
Get Your Explainer Video Started
Darvideo is your explainer video agency with a full production cycle. We create videos that sell, explain and captivate.
| Criterion | Darvideo | Typical animation studios |
|---|---|---|
| Rating and reputation | 5 out of 5 on Google and Clutch | Uneven or missing ratings |
| Support | 24/7 communication with manager | Limited working hours |
| Starting price | From $1,000 | Higher price for similar scope |
| Collaboration format | Direct production | Middlemen or outsourcing |
| Flexibility of packages | Custom solutions for the task | Fixed template packages |
| Experience with brands | International clients and global brands | Limited market experience |
Want to know more? Send us your email. We’ll send video examples, formats and details about production costs.
FAQ
- What is an explainer video?
It’s a short animated video. It simply and clearly explains a product, service or idea and helps attract clients.
- How long should an explainer video be?
The optimal length is from 60 to 90 seconds. This holds attention and delivers the key message.
- How many revision rounds are included?
Several rounds of revisions are included at each key production stage.
- What is the average cost per minute?
Average cost from $1,000 to $10,000. Depending on style, complexity and video content.
- Does Darvideo handle scriptwriting?
Yes. Darvideo fully takes care of writing the script and agreeing it with the client.
- Which KPIs improve after launch?
Engagement metrics, conversions, brand recognition and time spent on site all improve.
