Contents
Why Diverse Video Content Matters? Explainer Videos for Product Understanding Brand Storytelling Videos Customer Testimonial Videos Product Demos and Tutorials Educational and eLearning Videos Commercials and Animated Ads Social Media Shorts and Reels Event Highlights and Behind-the-Scenes Corporate and Internal Communication Videos Darvideo's Strategy for Video Types Building a Smart Video Content Mix FAQ13 min read
The visual is an unseen part of the brand story. It speaks more clearly than a unique text or other types of content. But a video alone won’t help you reach the goals that you set for yourself. A proper approach is needed, including understanding different types of videos and when to use each one of them.
In this article, we’ll consider 12 types of video content which define current marketing trends and then describe how they function depending on different phases of interacting with the audience.
Why Diverse Video Content Matters?
The video strategy needs to be more varied. A last-year study by Wyzowl shows that 91% of companies use video as a marketing tool, and more than 87% say it has really helped them to increase their sales levels. But the most important thing was to use all kinds of formats. Brands use different types of video content to talk to customers depending on context or environment.
Popular video content types (according to Wyzowl, 2024)
Testimonial videos – videos describing the clients’ feedback, 39%.
Explainer videos – explaining the products, 38% of brands.
Social media videos – for engaging an audience, 34%.
Product demos – showing the product’s features, 32%.
Video ads – advertising, 30%.
Training videos – training for co-workers and clients, 22-25%.
App demos – infographics and demonstration of applications, 22-25%.
Businesses can raise their brand awareness level by an average of 34% by using various types of videos.
Explainer Videos for Product Understanding
Explainer videos are short videos that explain products or services. They are a combination of educational content and storytelling, and typically last between 60 and 90 seconds, which is enough to explain the main concept.
94% of customers watch explainer videos to get to know how the product works, according to HubSpot data.
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“If we use an explainer, we are looking not only for a way to talk about the product, but to change the perception of it” (Darvideo).
Explainer is the number one choice for SaaS, startups, technology brands and all kinds of products and services.
Brand Storytelling Videos
The audience is searching for more than just a product today, as the meaning behind is what makes goods interesting. Brand storytelling videos are more than just ads. This is actually a way of demonstrating why and how the company operates. Nike, Apple, and Patagonia all spend money on story-themed videos that don’t have any direct sales.
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Similar animated videos produced by Darvideo allow companies to contribute to the value of a brand.
Such videos evoke strong feelings in viewers and work at the funnel’s top. They aid in the brand’s recognition as well as human connection.
Customer Testimonial Videos
What could be a more effective advertisement than the feedback of customers?
Testimonial videos add more credibility. 79% of homeowners trust internet reviews just as much as they trust referrals from friends and family, according to BrightLocal. Pretty impressive data, isn’t it?
Video clips can actually be made in a variety of ways, for example, you can use a short story or interview format. This is a simple, but incredibly effective trust-building tool.
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Our advice is to include a testimonial at the conclusion of promo videos. This will enhance the emotional effect and also more persuasively convey the message to the recipients.
Product Demos and Tutorials
A product demo is an example of a product’s functionality. This kind of video is really needed for technology and B2B businesses. This allows the prospective customer to see value even before they make a purchase.
Micro-tutorials are something of a trend on YouTube and TikTok right now. But this is more than just a shallow fad. Look at the businesses that saw a 40% increase in their conversion rate. It comes as no surprise that they updated the landing page with a brief demo video.
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These types of video content are perfect for complex services, programs, apps, and online goods.
Educational and eLearning Videos
Today, brands teach people about their products, technologies, and strategies. They draw in customers with their educational content.
This format has gained popularity thanks to platforms like Coursera, Udemy and Khan Academy. To educate customers and employees, many multinational corporations are also producing different types of video content.
Darvideo also helps educational brands in turning unengaging content into visual narratives. All thanks to successful character animation, motion design, and other interactive forms of media.
.Frame from the educational explainer video “On Cup Soundbites”
Commercials and Animated Ads
Animated commercial videos and video ads remain in the lead in sales. The mitten effect and recognition are the main topics of these promo videos.
Darvideo says, “A good ad is when the first five seconds are so engaging you can’t take your eyes off it until the end.”
As of this year, on average, people spend less than 7.8 seconds per advertisement.
Here, animation is the best tool. You can deliver the message with conviction, emotion, and vividness thanks to it.
Social Media Shorts and Reels
- 50% of viewers watch the video up to 90 seconds before its end.
- 66% of advertising videos on social media platforms play for less than half a minute.
- 44% of employees value short videos as a way to learn about products.
For example, you can use the Instagram and TikTok platforms for this. They are very popular now because they provide such opportunities. Among others, these types of videos are the most dynamic.
Short videos are effective for teasers, campaign launches, and fast responses. Compared to long-winded blog posts, 15-30 second videos can reach a wider part of your audience.
It is more crucial to convey the atmosphere in these formats than the perfect setting.
Event Highlights and Behind-the-Scenes
If you plan some event, show it to the audience. Behind-the-scenes footage adds depth, and event highlights evoke strong feelings even after the celebration has passed.
Viewers are eager to learn about the internal workings of the whole process. This is why an increasing number of brands are posting backstage footage. It reveals the preparation, the team, and the overall atmosphere. And the end result is more of a climax of the story.
Darvideo frequently uses this kind of client communication. In this manner, you can show that people, not AI algorithms, are behind each and every project.
Corporate and Internal Communication Videos
Please be aware that not every video is appropriate for viewers outside of the company. A corporate video, such as an onboarding video, a training video, an explanation video, and even a Christmas video, helps businesses to promote their internal cultures.
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Businesses like Microsoft and Google frequently make investments of this kind. Videos work far better than documents.
In the world of hybrid work, video has emerged as a crucial internal communication tool.
Darvideo’s Strategy for Video Types
The Darvideo method is based on making different types of video content work as a single system. There are hundreds of examples of successfully combining promo, explainer, and testimonial videos in the studio’s portfolio.
“We think not just of videos, but rather of brand communication strategies,” Darvideo says.
How Darvideo ties all the video types together into one strategy:
| Video type | Purpose | Works well with | Benefit for the brand |
|---|---|---|---|
| Explainer Videos | Explain a product or service | Product Demos, Educational | Clarity and trust in the brand |
| Brand Storytelling Videos | Show the company’s values | Commercials, Event Highlights | Emotional connection and brand recognition |
| Customer Testimonial Videos | Build customer trust | Promo, Explainer | Reputation and social proof |
| Product Demos & Tutorials | Show how the product actually works | Explainer, Educational | Higher conversions |
| Social Media Shorts & Reels | Keep the audience hooked | Promo, Explainer snippets | More activity and reach on social media |
Building a Smart Video Content Mix
There’s no way that a brand can settle on a single format. Mixing things up is where it’s at. Different types of videos are used for various tasks, for example, explainers teach, testimonials persuade customers, and promos inspire them.
The intended effect will be achieved when a number of types of video content are combined properly. It’s hard to accomplish it otherwise.
Video is more than just media these days. It’s about experience. Thus, videos are creating a new culture of communication.
FAQ
What are the most effective video types for marketing?
Explainer videos, product demos, customer testimonials, as well as social media shorts work best because they will immediately capture your interest and motivate you to take action.
How do video types differ by business goal?
Brand videos and short stories work well for brand recognition. Live sessions and behind-the-scenes are used for engagement, while testimonials with a clear call to action and product demos are good for sales.
What is the best type of video for social media?
Short vertical videos (15-60 seconds) that have subtitles and a vivid start. These formats are most effective when used with YouTube Shorts, Instagram Reels, TikTok, and some others.
How do explainer videos fit into video marketing?
Explainer videos will boost conversion rates because they explain complicated things in a simple way and build trust. The animation style works particularly well here.
Are live videos still relevant in 2025?
Yes, live videos remain relevant. Brief interactive broadcasts facilitate interaction with the audience and authenticity.
Which video types drive conversions?
Product demos, explainer videos, and client testimonials are the best, in particular, when they are accompanied by a strong call to action at the end of the vid
