The digital world is always increasing. This fact inspires and stimulates small and big businesses to use video marketing to explain and to present their message to a targeted audience. How about this fact: did you know that video is expected to comprise 80% of web traffic by 2021? These numbers are huge and their […]

Imagine two explainer videos: both very well crafted, with sophisticated narratives, exceptional characters and creative use of colors. Both are perfectly capable of delivering the message they intended to. Now, imagine that one of them is voiceless – in a very literal way. The one does not have a voice-over, and the only way to […]

YouTube has become a fruitful field where a viewer can find any content. If you are only starting your journey with a brand channel, you will encounter an extraordinary number of possibilities, as well as obstacles and requirements. There is no advantage in doubling content you already made and placing it on YouTube. We are […]

For starters, what is a video script? It is a chronology, index of the video scenes, conversations and all the actions that will take place in your video. Most marketing projects require a script as the foundation for the narrative. You can’t build a great video without a proper plan. To move forward, you have […]

Instagram clearly emphasizes something that we already knew well about our time: visual information matters more than any other. Monthly, a billion users post pictures, stories, IGTV videos, go on live and scroll the feed. From a simple app where people can share personal photos or make pictures, Instagram has changed to an important marketing […]

There are plenty of misconceptions about video marketing – not to mention that it is not one right way to build it. However, many people believe that video marketing strategy can be something of a side help. When it is the other way around – brands need video marketing as a leading strategy. From 2015 […]

You can hardly find a person or internet user who hasn’t heard about super successful YouTube channels. Outside this area, it all sounds like many happy coincidence, a matter of luck and so on. Partly it is true: lots of YouTube videos become viral by pure luck.  If you are a marketer or maybe you […]

If you work as an animator or a designer, then you know firsthand that the quality of work is the most important part. If you use proven tools, online services and programs, this is already a big part of the process for your work. The world of design is evolving rapidly and every day we […]

Promoting your YouTube channel is an excellent way to tell about your brand on the most popular video platform in the world. It’s the best time to think about your promoting campaign because Internet viewers today use YouTube almost as often as Google. To promote a brand channel is to win your place in the […]

Video has long been an integral part of our lives. Today, our customers order all kinds of video formats for the Internet and cities. How to choose your format? In this article, we will tell you about the most popular video formats so that you can choose the most suitable for you. Full HD Video […]

Today, video ad positions are becoming stronger, and business owners are more likely to create advertisements than texts and billboards. We want to tell you about our thoughts on commercials and share our experience in this area. There are three types of promotional videos: screensaver, animation, and production. Screensaver are the cheapest way. It is […]

Translating explainer animations can be simple with some preparation A few days ago, we spoke to online voice-over agency Voquent.com about what goes in to translating explainer animations. They translate and voice-over dozens of videos every day. Let’s delve in. It may sound obvious, but not everyone’s first language is English. The number of native […]

YouTube is the world’s largest platform for video content. A wide range of content the platform is holding can satisfy any user’s requirement. While for the average internet user, YouTube may be something of a way to pass the time, for marketers, it’s a massive field to research, to create, and to learn. YouTube has […]

When creating a video for your business, looks matter. At Darvideo Animation Studio, we create animated videos that illustrate your business! We are excited to announce that Clutch has named Darvideo Animation Studio a top B2B company in the creative and design category both in Ukraine and Eastern Europe! Darvideo animation studio is working in […]

In 2019, video without a doubt has become the most popular and most efficient form of online marketing. No wonder that 99% of businesses claim to continue to use video in 2019; 88% of these say they are ready to invest more money than they did in previous years. Video marketing isn’t restricted to live […]

For many businesses, marketing animation videos are the best way to go. When companies start thinking about creating video content, they usually believe that a live-action video is the best possible option; but in reality, it requires huge budgets and a large production team. But what is more important is that the result may be […]

YouTube is a great platform, but  there are plenty of other platforms where you can promote your business. We want to talk about some of the coolest ones we’ve found. Today, YouTube is still the most popular video platform. And it is quite justified. Existing since 2004, more than two billion users visit it monthly, […]

Statistics show that video content rules the internet due to its multi-purposes and engagement with the audience. It is about time for you to decide on your own promotional animated explainer video. Why use a video? Blog posts or walls of text are less likely to be read by an audience. Video is one of […]

Animated Videos have become the best strategy, not only for Social Media, but for a marketing campaign in general. The reason for the popularity is that animated explainers help companies to tell their story more comprehensively in an entertaining and engaging way. It is known that 65% of people are visual learners, and 90% of […]

YouTube was a dazzling idea from the very start of its existence. It proved to be an ideal medium for fun, entertaining content. However, it also turned out to be a rich field for marketers to implement their strategies. If you considering video as the main business approach in marketing your company, and you should, […]

One can make a never-ending list of necessities that are vital to the accomplishment of any business… That may include sales, customer engagement, customer satisfaction, conversions, revenue, profit, etc. But there is one characteristic that can be counted as the most important of all, and that is Customer Loyalty. If you don’t have that, what […]

Today, the belief that your product or work will stand for itself isn’t holding up anymore. For the last couple of years, we observed  that a product is considered complete is the one that comes with a variety of marketing extensions: videos, ads, clips and more. It does not matter  if the brand is mega-successful […]

YouTube, as the biggest platform with video content, is full of successfully applied marketing strategies. Almost 2 billion people use YouTube. YouTube also become one of the two most popular search engines. The platform itself, as a medium, is working incredibly. Let’s see what we can use from those who succeeded on this platform that […]

It’s hard to imagine a tool that influences people’s opinions in such a powerful way as social media does. But if the times of long reads in the LiveJournal style are a thing of the past, and the text itself today causes only a yawn of the user, with correctly used video, you can achieve […]

Advanced brands are increasingly abandoning classical advertising in favor of revolutionary methods of advertising with the help of visual content. Films, animations, documentaries – such formats continue to penetrate rapidly into the territory where classic advertising usually works. Global brands create pop-up cinemas and major offline events, collaborate with Netflix, Amazon, make movie premieres on […]

Videoclips of different kinds take up more space in the news strips of users on social media is actively developing the capabilities of this content type for its advertisers and users. Why we use video on social media? All because of the general fact: the real efficiency markers of videos bet the usual text-graphic’s ones. […]

How do brands work out with the highened competition? Is it worth it to spend money on production videos and motion designers? Every minute, Facebook users upload hundreds of hours of clips to the platform. Obviously, in 2019, marketing videos for education will make up merely half of that 80% of online content. Perhaps it’s […]

For the last several years, we have learned that using a video is the best way to build a marketing strategy. This trend has completely changed the way marketing looks today. For both consumers and marketers, video is the primary medium for perceiving and sharing ideas, concepts or information. As we know: Landing pages with […]

The total number of people who use YouTube – 1,300,000,000. 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on YouTube every single day. YouTube gets over 30 million visitors per day. These are mind-blowing YouTubestats of 2019 and translates to a gigantic quantity of video content that  […]

To build a flourishing YouTube channel for your brand is one of the most critical stages in the video marketing strategy. Even though there are many successful channels, to achieve such a noble goal is not a piece of cake. To build trust with the audience is hard work. And yet, it’s possible to analyze […]

Why Three Stages Work Better Than Four The internet is abuzz with video marketing successes for corporate websites, social media groups etc., and, considering the astonishing results it provides, one may be eager to make their own branded animation video. When speaking about video content, Explainer Videos stand out as an effective alternative accompaniment and […]

When you have decided to take advantage of the whiteboard animation, which is also known as Doodle video, among the others, you should be sure about the expediency of this format. But if you are not, it is possible to face confusion that will reduce the influence of your video. As the doodle style became […]

Making videos usually seems to be an effective form of dealing with clients or publicity. Doesn’t matter what your purpose is – an interesting video format will probably take a lot of people attention. But to make a beneficial and satisfying short movie you need to decide with some details of the content. And among […]

Since the best way to increase sales today is to make a captivating, original, and catchy video, this area is continuing to grow with great pace. Many different brands become easily recognizable just because they used video as big, sometimes even leading part of their marketing strategy. To establish a memorable look and to make […]

It is a type of marketing video aimed at promoting a product, attracting potential customers. With fast technology progress, video animation becomes more and more popular among the majority of companies. Now, when you know what is a brand video you should also know some other aspects. To create high-quality branding video examples producers must know […]

Interactive videos become more popular and demanded nowadays. With the flexibility of video formats, you can use it both for informal and formal presentations. They give viewers the possibility to influence the direction of the video by answering some simple questions, clicking on the objects on the screen. And all these things have much to […]

Would you like to create explainer videos that will have the purpose to inform and more importantly to sell but without actually selling? Today it is an actual and very real question that many marketing specialists and businesses consider while planning and producing their explainer video production for websites, blogs, and YouTube channels. Want to […]

Solid drawing is one of the fundamental principles of animation, basically – its grammar. It is widely known that 12 principles of animation made what this art and industry are today. Let’s take a brief survey on what exactly are 12 principles of animation. Minds behind these rules are Disney animators, who formulated them in […]

Why are videos so popular these days? Over the past few years, the video has increased its popularity across the globe. You can see it everywhere – social media, television, websites, text messages, billboards, etc. Today, creating videos on your own has never been easier. Now everyone has instant access to filming, editing and publishing […]

The success of a video depends largely on the story it reveals. It doesn’t matter what methods you use when creating, what complexity the graphics or animation you use – if it doesn’t hook the audience, you won’t see any success! Therefore, today let’s consider the factors that are responsible for the video narrative and […]

Today, no one will be surprised by videos in the background on sites, and videos viewed on Youtube and other sites that are video aggregators numbering millions! That’s overwhelming in every sphere, either entertainment or business deals. Moreover, successfully filmed videos can bring real profits, and the matter is not even in the full meter […]

No doubt, the personality of legendary Walt Disney is well-known all over the world. All of us were growing up while watching his studio’s masterpieces. Still, the cartoons by Disney Inc. are the example of perfection as classic ones so modern. So the question, who created the 12 principles of animation has a simple and […]

Probably, now and the day it is impossible to live without seeing (intentionally or unintentionally) at least one video clip. Youtube confidently takes the well-deserved position of one of the most visited sites, and it is here that most of the videos of the most diverse nature “live”. Almost on any website, you can stumble […]

The problem Are you aware that 65% of your audience are visual learners? Modern users spend more and more time watching video content online, which means that video marketing will only keep growing. For numerous retailers, brands and startups – video ad is an excellent way to build awareness, show product’s integrity and drive interest. […]

Professional studios in almost each of their projects use a video storyboard or animatics, and sometimes both. In order to distinguish one term from another and make clear what is a storyboard, let’s see what their difference is. The general storyboard definition – this is an outline, frame sketches. Static pictures, as in children’s books, […]

More and more social projects and brands prefer animated versions of video for branding or presenting ideas. That’s no surprise at all, because techniques of animation are multifaceted, diverse, and capable of conveying complex things and concepts in a simple language of images that are easily perceived not only by experts but by ordinary people […]

The main idea of an explainer video is to enhance the company’s marketing strategy. That is what makes them so unique and, ultimately, effective. But in order to be a success – the creating process should not only engage all the parties, but it should be transparent and clear as well. Once a client has […]

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Why has Darvideo Studio emerged? My journey to video has started during the 6-months student program in the UK. There…

By the year 2020, according to several studies, more than 80% of the world’s internet traffic will be video. The large part of it will be covered by animation. Today we can see how different types of animation are capable to attract the right audience. It helps to create brand recognition, and it’s very captivating. […]