5 Tips to boost conversion rate by 50% with a homepage explainer videos

Here’s an interesting fact: many businesses don’t optimize their homepages at all. Should we add an exclamation mark here? It sounds weird – if you want to welcome more visitors, you have to make the front door look appealing! 

Here’s one even weirder fact: many businesses use their homepage just as a landing page. Wow. Anyway, while a good homepage should have many things (sub-headline, primary CTA social proof, content offer etc) it can boost conversions by a simple (and elegant) thing: by adding an explainer video. There is one very famous and very cool example: Dollar Shave Club. Yep, their homepage explainer did all the work.  

Want the same? Well, there is a good strategy: put an animation explainer on your homepage. To boost its impact you can do the test things: 

#1 Spy on Your Competition

Before diving into your own video creation, take a sneak peek at what your competitors are up to. Scope out their homepages to see what’s clicking (and what’s not). Check out their video styles, lengths, and how they hook viewers. Tools like SimilarWeb or SEMrush can be your trusty sidekicks here.

Learn from their successes and mishaps to craft a video that stands out while staying true to your brand. It is always a good idea to take a look at what other brands do in your industry. We are not advising to steal, but to look around and understand the possibilities. 

#2 Find the Right Animation Studio to Partner

Not all animation studios are created equal. To ensure your explainer video hits the mark, collaborate with a vendor specializing in videos for your industry. Look for vendors with a track record of delivering results in specific metrics, such as engagement rates, click-through rates, or social shares.

A good vendor will understand your business goals and create a video that not only explains your product or service but also drives the desired actions. 

#3 Testing Makes it Perfect

Don’t look for a recipe for success. Better test. And test better. A/B testing isn’t just for text and images; it’s crucial for video content as well. What exactly can you do?  Create multiple versions of your explainer video with variations in script, visuals, and calls-to-action. Run these versions on your homepage and measure their performance.

Tools like Google Optimize or Optimizely can help you track which version resonates best with your audience and drives higher conversion rates. This iterative process ensures that your video is continually optimized for maximum impact.

#4 Integrate it with Other Marketing Efforts

Your homepage explainer video shouldn’t exist in isolation. Integrate it with your broader marketing strategy to amplify its effectiveness. Promote the video through email campaigns, social media, and paid ads.

Embed it in relevant blog posts and product pages. Cross-promotion increases the video’s visibility and reinforces its message across different touchpoints, leading to higher engagement and conversion rates.

#5 Incorporate User-Generated Content

Nothing says “trustworthy” like real customers singing your praises. Mix user-generated content into your explainer video. Showcase short clips or testimonials from satisfied customers.

You can add them at the end of your homepage video, or just listen to what your animation studio will say (they know better!). This not only adds authenticity but also helps potential customers see themselves using and benefiting from your product. Plus, it creates a sense of community around your brand. So, why not?

Bonus Tip: Location, Location, Location!

Prime real estate applies to explainer videos too. Don’t shove your masterpiece in a dusty corner of your homepage. Put it front and center, where it’s the first thing visitors see. 

Imagine a beautifully decorated lobby leading right to the concierge – that’s the kind of prominent placement your explainer video deserves.

Remember, It’s All About the Feels

People don’t always make decisions based on logic alone. They’re also driven by emotions. So, use your explainer video to evoke positive feelings. Make viewers laugh, feel empowered, or simply understand how your product or service will make their lives easier.

Think of it like the cherry on top of the sundae – that little extra something that makes the whole experience delightful. 

Conclusion

Now that you’re armed with these tips, you’re ready to create an explainer video that will have your conversion rates doing a happy dance. Remember, it doesn’t have to be a complicated or expensive process.

Keep it simple, focus on your audience, and let your explainer video do the talking (or showing) for you. So, what are you waiting for? Contact us if you need a video delivered right to your homepage!