Animated explainer videos for Logistics and Transportation

Recent research reveals that the average time internet users spend on sites is only 10-25 seconds if they don’t see any compelling reason to stay longer. Text content can’t attract user attention during such a short period of time. That’s why more businesses in different niches use video content to communicate their value proposition to consumers and engage them in their products.

Video content is rapidly gaining popularity as the most effective way to drive marketing strategies in the logistics and transportation industry. Companies use animated explainer videos to showcase their offerings to consumers and partners and explain how they differ from their competition. 2D animation of logistics services and processes allows companies to influence wider audiences and help them make informed purchasing decisions.

How to Use It in Marketing

Logistics includes complex operations that involve managing the flow of goods between the point of origin and the point of consumption to meet the requirements of customers or corporations. Besides, logistics manages different types of resources that include both physical items, for example, materials, liquids, equipment, food, and other goods, and intangible items like information about packing, warehousing, shipping, delivery, and timeframes.

It can be challenging to convey such complicated messages using plain text documents or infographics, and no one wants to read boring lengthy articles, instruction manuals, and white papers. But animated explainer videos can effectively cope with this important task, making a powerful impact on viewers like no other. They can simplify your complex ideas and present clearly and concisely because they last only 1-3 minutes, stimulating both visual and auditory senses of viewers. And there are different ways that animated explainer videos can be used in marketing for logistics and transportation companies.

Customer Support Video

It’s natural for customers to have a lot of questions about your services. Of course, you can create a FAQ section on your website to provide answers to the most common ones. But your customers will appreciate it if you create a series of animated explainer videos that explain the essential aspects of your logistics or transportation services. You can provide your clients with videos that explain how your services work and give simple step-by-step instructions they can follow to benefit from your services.

Workflow Video

Actual workflow is one of the most important elements of logistics. Sometimes, its segments can’t be shown through live videos, and it’s challenging to film them. But you can easily provide a clear picture of how everything works by using animated explainer videos. This way, you can help your partners and customers understand your transportation company better. Besides, these videos can be also useful for your employees as they will help your staff members have a firm grasp of the workflow process in your company. 

Internal Communications Videos

Short 2D and 3D animated videos are often used to train employees during the onboarding process or to implement changes within a company. Animated videos can perfectly visualize complex procedures in an easy-to-understand way and help staff members work more productively. Video content is a great way to clearly communicate important messages about changes in the company’s policies to all the employees. Besides, animated charts and graphs that display freight movement, shipping goods, etc. are also frequently used for internal presentations and reports.

Promotional Videos

2D animations can be also used in video ads and help logistics and transportation companies reach more people and increase brand awareness. They allow you to introduce your brand and communicate your mission and values in a compelling way. You can also such videos on landing pages and communicate to your potential clients and partners how your solutions work and what benefits you offer for them. According to statistics, videos increase conversion rates by 80%. An animated explainer video can be the perfect medium to present important information and enable sharing it across different social media channels and platforms. 

Benefits of Logistics and Transportation Explainer Animated Video

Animated videos can quickly explain complicated ideas, processes, and intangible products in an engaging, memorable way, which makes them a good resource for logistics and transportation companies to communicate with consumers, manufacturers, suppliers, and other involved parties. Logistics explainer videos based on 2D and 3D animations are highly effective tools that help improve collaboration and partnership.

Supply-chain processes are very complex and consist of numerous steps that require straightforward explanations to make them clear for all parties involved. Animated explainer videos do it exceptionally well using sophisticated storytelling, vivid characters, and eye-catching animations. They are great for explaining the intricacies of transport logistics, showcasing logistic centers and freight transport routes, and explaining supply chain management processes.

Animated explainer videos are perfect for any logistics, freight, and transportation business. They will give your audience a concise breakdown and understanding of any specific topic in the most innovative and creative way and will allow you to create an emotional connection with viewers. They will instantly grab the viewer’s attention and hold it for longer and will help viewers remember your unique products and services and your competitive advantages. This way, animated explainer videos will keep your brand at the forefront of your audience’s minds. According to surveys, about 85% of people are more likely to buy a product or use a service if they see an explainer video. Animated explainer videos can help your target audience identify the problem they are facing, address their pain points, and provide a solution to it. They help companies build trust and credibility and are proven to increase conversions and sales.

Final Word

Well-crafted transportation and logistics animated video clips have the power to influence wider audiences and give them a sense of a bigger picture. Animated explainer videos are versatile and offer endless possibilities to logistics and transportation companies of all sizes, helping them convey a compelling message to their customers across lingual and geographical boundaries.

You should integrate animated explainer videos in your overall marketing strategy and use them on different channels to reach and engage your target audiences and achieve your business goals.