Animated Video in Presentations: Six Ways Animation Can Improve them

Are you looking for a way to amp up your presentation and engage your audience? Adding animation to your slides is a surefire way to get your audience paying attention and make your presentation come alive.

Whether you’re presenting a project to your college class or delivering a speech to important company investors, creating an animated presentation that combines information with moving graphics creates an impression that both captivates and inspires.

Adding animated motion effects helps convey a greater volume of information in a shorter length of time. It also clearly illustrates the message you’re trying to get across while reinforcing key concepts to your audience.

Here are a few more ways that adding stylistic animation will help improve your presentation.

1. Engage Your Audience

If you’re trying to get any type of message across to your audience, the first step is to get them paying attention. This is easier said than done— nowadays virtually everyone is carrying around a mini-computer in their pocket.

Moving visual mediums like animation will catch your audience’s attention more than a wall of text or stagnant pictures on a screen. Instead of making your audience work to visualize your words, visualize it for them by adding engaging animated videos and media.

While any type of animation works for this goal, 3D animation, in particular, can help to successfully engage an audience. When the image is literally jumping off the screen towards your audience, it’s hard not to pay attention!

 2. Connect on an Emotional Level

Your audience can relate to an engaging animated video better than they can to an overwhelming brick of text. Adding relatable characters or cute animal animations to a presentation can help your audience connect with your message on an emotional level.

Personality and meaning truly shine through thoughtfully created animations. As an added bonus, consistently using the same animated characters throughout your presentation can aid in ensuring that your presentation is memorable and your message was clearly communicated.

3. Simplify Your Message

Sometimes words alone have a hard time conveying the key concepts of your presentation. If the concepts you’re trying to describe are abstract or visual, relaying them to your audience without being perceived as a bore becomes even more difficult.

Adding animation that supports and quantifies your message allows your audience to understand your message exactly the way you want them to. By adding clear animation that concisely conveys the primary objective of your presentation, you eliminate the potential for confusion and miscommunication.

Work to simplify complex concepts by adding animated infographics, quizzes, or polls to your presentations. These additions will clearly outline your intended message so that it is obvious to your audience. Provide a clear and easy-to-follow lead to your audience so that they clearly understand your ideas without being distracted or overwhelmed.

4. Say More With Less

Animation and moving graphics add more to your presentation than ten pages of text ever could. Instead of forcing your audience to sift through an overload of information and find your key concepts in a bunch of fluff, narrow down your message and make it visually unmistakable to your audience.

The age-old adage ‘a picture is worth a thousand words has never been more true than it is during a presentation. Thoughtfully inserting animated slides that clearly depict your main idea will not only get your message across with lightning-fast speed, but you’ll be doing yourself a favor by saving time during the creation of your presentation.

5. Facilitate a Better Understanding

Our brains process moving images much faster than they process text. When you speak during a presentation that contains a lot of text, it creates an overload of information that overwhelms your audience. Avoid this by keeping the text in your presentation minimal while adding engaging animated videos that get the same point across faster.

As humans, we also have limits on how much information we can process and remember at any given time. When presenters keep this in mind, it is endlessly helpful to the success of the presentation.  In doing so, you ensure that your message is heard loud and clear by as many audience members as possible.

So how can you be sure that you’re adding animation into your presentation that facilitates a better understanding of your message? Engaging animated videos, like moving infographics, are particularly helpful in these situations.  By combining text, data, and moving visual images, your video presentation conveys a meaning much faster than text can. It’s also delivered in a way that is easy for the audience to understand, digest, and remember.

6. Make Your Presentation Memorable

When you present your audience with a wall of text to sift through during your presentation, you’re not helping them store it in their long-term memory. Since the human brain limits how much it can take in at any given time, you do your audience a greater service by limiting the amount of text you display during a presentation.

Instead of text, add dynamic moving visuals that engage your audience and conveys the main idea of your presentation. When you combine an engaging animated video with a small amount of text, you greatly increase the chances of your message making it to the long-term portion of your audiences’ memory.

Slides that overload their audience with text do a terrible job at this. Concentrate on motion graphics and engaging animated videos instead of bricks of text to successfully communicate your message and make your presentation memorable.

Final Thoughts

Avoid falling into the trap of an overwhelming presentation. When you don’t engage your audience, your presentation isn’t memorable and all of your preparation and time spent was a wasted effort.

In order to avoid this, we encourage you to use engaging animated presentations. Whether you’re using traditional animation, 2D animation, 3D animation, motion graphics, or something else, adding animation to your presentations will help you get your point across and create a memorable experience for your audience.