B2B vs B2C marketing: what kind of video you need to stand out, part 2

Video rules the world. Yes, okay, images do that too. We are completely addicted to the visuals, and we have to use them in order to sell our services. But with such a versatile tool we need to understand how to use it, and we have to understand the psychology behind each segment.

When it comes to creating videos, the approach can be drastically different between Business-to-Business (B2B) and Business-to-Consumer (B2C) markets. While they share some common psychological factors, they also have distinct triggers that influence their decisions. Let’s explore how to choose the right video content to effectively target specific audiences, and discuss what exactly impacts their choices.

B2B Clients: What Does it Take to Persuade Them?

Solving Pain Points

B2B clients are driven by one primary factor—solving problems. It is easy to understand, right? They are looking for solutions that can streamline their operations, increase efficiency, or reduce costs. To persuade B2B clients, demonstrate how your product or service can address their specific pain points. Don’t tell, just show it.

Data-Driven Decision Making

B2B clients rely heavily on data and evidence. They want to see concrete results and ROI, can you give it to them? Providing case studies, testimonials, and statistics can significantly influence their decision-making process. We can wrap it up for you, just ask! Infographic video or something more complex as the explainer would do. 

Trust and Credibility

Building trust is extremely important in the B2B world. B2B clients often engage in long-term partnerships, so they need to trust your brand. Highlight your expertise, industry experience, and reliability to instill confidence. Choose the right video for it, and ask an animated studio to make a proper style — minimalistic, serious, expert.

Personal Relationships

Contrary to the common belief that B2B transactions are purely rational, personal relationships play a crucial role. Building connections with decision-makers through networking and personalized communication can be a persuasive factor.

B2C Clients: Emotions Speak

Emotional Connection, right. Are you even surprised? Just think about the last time you bought something – even if you are a guru of rational thinking, emotions played a role in your decision.

B2C clients make many decisions based on emotions

They seek products or services that resonate with their values, aspirations, or desires. Your marketing should tap into these emotions, showcasing how your offering can fulfill their emotional needs. Be engaging, in other words.

Social Proof and Peer Influence

B2C clients often turn to reviews, recommendations, and social proof before making a purchase. Just recall how often there are long threads in comments about specific services. People write it, people read it. So, encourage user-generated content and showcase positive reviews to persuade potential customers.

Visual Appeal

The visual aspect is critical in B2C marketing. High-quality images, videos, and aesthetics can greatly influence a consumer’s perception of your product. Visual content that showcases your product in action or highlights its benefits is persuasive. Well, after all, that’s what animated videos are for!

Instant Gratification

B2C clients are often looking for immediate rewards or gratification. Offering limited-time promotions, discounts, or special offers can create a sense of urgency and persuade consumers to act quickly. In our case, it is all about conveying it properly and understandably.

Conclusion

In the world of marketing, understanding the distinct psychology of B2B and B2C clients is essential. How on earth can you sell something to people if you don’t know how they act and what is the driving power behind their decisions? While B2B clients need problem-solving, data, trust, and personal relationships, B2C clients are swayed by emotions, social proof, visual appeal, and the promise of instant gratification.

Keeping that in mind. Your marketing strategies should address these unique psychological factors and will significantly enhance your ability to persuade and convert clients in both sectors. Animation will play a crucial role and actually will bring you better outcomes once you customize your funnels to fit what people are looking for.

P.S. If you are looking for an animation studio that can make all of it a reality, you can ask us. With over 10 years of expertise, we can handle any of your visions. Call us!