How animation + gamification can boost your FinTech product?

Let’s face it: the world of finance can sometimes feel a bit… dry. Numbers, spreadsheets, endless forms – it’s not exactly known for sparking excitement. But in our age, FinTech products are changing the game, making money management more accessible and engaging.

Can you imagine how you handle your money without the phone?!  Now, if you have your own FinTehc product, imagine taking that engagement to the next level. Animation and gamification – all you need. BWe’re about to explore how these two things can transform your FinTech product into a user magnet.

Why Animation? 

…because it’s easy and fun! But also: 

• Smooth transitions and subtle cues guide users through the app, making navigation intuitive and enjoyable.

• Visualizing financial concepts like compound interest or investment strategies through animation makes them easier to grasp.

• Let’s be honest, people are drawn to the fun and dynamic. Animations keep the user interface fresh and engaging.

Remember that quirky loading bar that morphs into a piggy bank as you save? Or the animated graph that celebrates your budget goals? These are just a few examples of how animation can make FinTech feel less like a chore and more like a journey.

Gamification: Turning Finance into Fun (and Profitable)

Gamification, if you think about it, helps to apply game mechanics (points, badges, leaderboards) to non-game contexts, like, you guessed it, managing your finances. Why? Because a little healthy competition and the thrill of rewards can work wonders for user engagement.

Imagine a budgeting app that awards badges for hitting savings milestones, or a stock trading platform with leaderboards that fuel friendly competition. These elements add a layer of fun and motivation, making users more likely to stick with your product and actively participate. 

How to Combine Animation and Gamification? 

So, how do you bring this duo to life in your FinTech product?

Here are some tips:

• Align with your brand: The animations and gamification elements should seamlessly blend with your brand identity and target audience.
• Start small: Don’t overwhelm users with a complete overhaul. Introduce elements gradually and test their effectiveness.
• Measure and optimize: Track how animation and gamification impact user engagement, conversion rates, and overall app usage. This data will guide you in fine-tuning your approach. You can transform your FinTech product from a functional tool into an engaging and rewarding experience.

Remember, it’s not just about the numbers – it’s about creating a positive user experience that keeps people coming back for more. 

Fintech Gamifications to Use

So, what are some gamified features you can use right away?

Here are some examples: 

• Earning points for completing financial tasks like saving, budgeting, or paying bills encourages users to maintain positive financial habits.
• Badges can be awarded for achieving milestones, fostering a sense of accomplishment and motivating users to progress.
• Leaderboards create a sense of friendly competition, inspiring users to improve their financial standing.

Progress Bars and Challenges

• Visualizing progress towards financial goals through progress bars keeps users motivated and focused on their objectives.
• Gamified challenges, like saving a specific amount within a timeframe, can add excitement and encourage healthy financial habits.

Rewards and Incentives

• Offering rewards like discounts, cashback, or early access to features based on user activity incentivizes continued engagement with the app.
• Raffles or lucky draws for attractive prizes can further enhance user excitement.

Avatars and Customization

Allowing users to personalize their experience with avatars and customizable interfaces fosters a sense of ownership and increases user satisfaction.

Animation Features in Fintech Apps

Animation can and should be a medium between a gamified part of your fintech product. Here are some ways of implementing it: 

Micro-interactions

• Subtle animations like button presses, progress indicators, or loading screens enhance user experience by providing visual feedback and making the app feel more responsive.

Onboarding Animations

• Eye-catching animations during the onboarding process can capture user attention, explain features in an engaging way, and make the initial experience more memorable.

Data Visualization

• Animated charts, graphs, and infographics can make complex financial data easier to understand and interpret, promoting financial literacy.

Progress Visualization

• Animated progress bars, badges, or level-up animations provide visual cues that motivate users to continue using the app and achieving their financial goals.

• Animated celebrations upon achieving milestones or receiving rewards add a layer of excitement and positive reinforcement, further encouraging user engagement.

Remember that animation is a “meat” of your app. It should take more place. Gamification features should come in between or at the right moment of the user’s usage of the app. 

Conclusion 

As the fintech industry keeps changing, gamification will definitely stay important for driving innovation and growth. It helps fintech companies create fun and engaging experiences that people love. With gamification, fintech companies can connect better with customers, boost their business, and help people reach their financial goals more confidently.

Got a cool gamification idea for your fintech startup but not sure how to begin? Our team of animators knows just what to do. With the professionals who spend more than 10 years in the industry, we can equip you with powerful solutions. Get in touch for a free one-on-one chat, and let’s turn your fintech app into something exciting and successful together!