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How much does it cost to create a 30-second explainer video for a healthcare product?

We could start with the often-repeated phrase about how in our fast-paced world, the attention span is getting shorter. Let’s ditch the old talk because, hey, we’ve all heard it a million times.

You’ve probably felt it firsthand, right? Well, here’s the thing: when you’re pitching your healthcare product, you don’t need some magic pill to grab attention. Nope, all you need is to keep it short and sweet.

Believe it or not, you can nail it in just 30 seconds. Half a minute of what, you might wonder. A few words: an explainer video. Keep reading, and I will explain everything.  How much does it cost to create a 30-second explainer video for a healthcare product


The Benefits of Half Minute Explainers

Social Media Engagement Champion: Made for today’s platforms like Facebook, Instagram, and Twitter, 30-second videos are the ideal length to grab attention and keep viewers engaged.  People are accustomed to consuming short-form content on these platforms, making your explainer video a perfect fit.

App Store & Google Play All-Star: App stores are crowded, and you need to stand out. Short, clear, and promotional explainer videos are the secret weapon for both the App Store and Google Play.  A concise 30-second video can effectively communicate your app’s key features and value proposition, enticing users to download.

Ad Powerhouse: I know, I know, we are getting back to the first point. Still, have you ever skip an ad on YouTube after just a few seconds? That’s why short and impactful explainer videos are ideal for ad campaigns. In the precious few seconds you have before viewers click “skip,” a well-crafted 30-second video can spark interest and leave a lasting impression.

Budget-Friendly Marketing Tool: Not everything about the money. But a lot depends on the budget. While a 30-second video might represent 80% of the cost of a one-minute video, it offers significant savings. You get a powerful marketing tool at a fraction of the price, making it a budget-conscious choice. 


How Much Money Do You Need For an Explainer? 

Let’s talk money now. Explainer videos are powerful tools for healthcare companies, condensing complex information into easily digestible visuals for patients. But with tight budgets in the industry, the question remains: how much does a 30-second explainer video cost? The truth is, there’s no one-size-fits-all answer.

 


The final price depends on several factors, but here’s a breakdown:

DIY Tools: For the most budget-conscious, online explainer video creation tools exist. While affordable, they may lack the polish and professionalism of a professional production.  Expect a range of $0 – $500. Not recommending if you treat your business seriously. However, if you have a healthcare startup, it may be good for you to start with that. 

Freelancer Platforms: Freelance marketplaces offer access to animators and video editors at various price points. Quality can vary, so do your research. Expect a range of $500 – $2,000.

Explainer Video Agencies:  The best choice. You will have anticipated results and beyond that. Explainer video agencies specialize in creating high-quality videos. They handle scripting, animation, voiceover, and more.

Expect a range of $1,000 – $20,000+ (depending on complexity and location of your vendor).  While a 30-second explainer video can be a cost-effective marketing tool, the final price depends on your specific needs.

Consider the factors above to estimate your budget and find a solution that fits your requirements. Besides, you can talk to the agency first and ask them what you can have for the specific price.


Pro Tip

Focus on the message. A well-written script with a clear message can be just as effective, regardless of the animation style.  Explain the benefits of your healthcare product or service in a way that resonates with patients, and you’ll see the results. Are you’re curious about how long it takes to whip up a 30-second video? Well, for animated ones, you’re looking at about 2 to 6 weeks. If it’s live-action, it usually takes around 2 to 4 weeks.  


What Can Affect the Price?

This is the most slippery floor – literally anything. This is why it is important to talk budget ahead. Just a few things to keep in mind: 

  • Voiceover & Sound Design: A professional voiceover can enhance your video’s quality but adds to the budget. Music and sound effects can also impact cost.
  • Production Company Experience: More experienced agencies may charge a premium, but offer higher quality and expertise.
  • Animation Style: Whiteboard animation will be less expensive than 3D. 
  • Task Distribution:  Do you have a marketing team with a knack for clear and concise communication? Task them with crafting a script that effectively conveys the benefits of your healthcare product or service. This can significantly reduce your reliance on external scriptwriting services, saving you money.
  • Additional Requirements: Scripts requiring medical expertise or extensive voice-over talent will naturally add to the cost.  A clear and concise script, even for a complex healthcare product, can be just as effective as a more elaborate one.  Focus on delivering a powerful message in a way that resonates with patients.
  • Edits: Revisions and edits are a normal part of the explainer video creation process. However, some agencies include a set number of edits in their base price, while others may charge extra. Be sure to clarify the edit policy upfront to avoid unexpected costs.

 


One more thing: the faster you need a video, the higher a price will be. Make sure to start working on it with a studio as soon as possible.  How much does it cost to create a 30-second explainer video for a healthcare product


Conclusion

By understanding these factors and having open communication about your budget with potential explainer video partners, you can create a high-impact video that effectively communicates the value of your healthcare product or service, without breaking the bank. Don’t be afraid to negotiate and find a solution that meets your needs and budget constraints. 

Ready to craft a powerful explainer video that resonates with patients? Contact Darvideo Animation Studio today! We’re a reliable and highly experienced company with over a decade of creating animated videos for businesses across the U.S., Europe, and beyond.  Let’s turn your healthcare product or service into a compelling explainer video that drives results! 

Ready to get started?