How to increase brand recognition with a package of animated videos?

Do you remember a Wes Anderson trend that became super popular recently on Instagram? Of course, you do. Maybe you even have created your own video! But we’re not going to talk about this director nor how to make a video in his style (although it could be a great way to craft your next animated video).

What is so appealing about the trend is a clear sense of brand developed by Wes Anderson. You will never confuse it with someone else. Something to think about. In recent years, people’s ability to pay attention to the internet has been decreasing gradually.

In 2023, it’s believed that the average internet user’s attention span is only 8 seconds. Just think about it: 8 seconds. If you have a brand you probably realize that you do have not that much time to make the audience interested in your project. This poses a big challenge for marketers who want to make people remember and recognize their brands.

To tackle this, they need to be creative and use certain types of content that work better than others for building brand awareness. Animation is one of those essential tools for this purpose. However, what we wanted to discuss is not the advantages offered by a single video.

When it comes to brand recognition it is better to use multiple videos across the platforms. You will be able to create an actual funnel with them, aiming at better visibility. How can you do this exactly? Let’s see.

Tell a Compelling Brand Story

Each video in the package can be strategically designed to tell a part of the brand’s story. Whether it’s showcasing the company’s origins, values, or the journey of creating a product/service, the series of videos can piece together a captivating narrative that resonates with the target audience.

A well-crafted brand story can foster an emotional connection and leave a lasting impression on viewers. 

Showcase Product/Service Range

Animated videos provide an opportunity to showcase a brand’s entire product or service range with taste. Instead of overwhelming viewers with a lengthy product catalog, a series of short, engaging animations can memorably highlight each offering. This approach can lead to increased product awareness and interest in exploring the brand further. 

Use multichannel approach

To reach a broader audience and improve brand recognition, marketers should distribute animated videos across various platforms. This includes social media channels like YouTube, Facebook, Instagram, and Twitter (or whatever Elon Musk decided to rename it), as well as the brand’s website, email marketing campaigns, and other relevant platforms.

Why? Well, you received a whole package of videos, let’s start from that. An omnichannel or multichannel approach is a way to make your videos work on the audiences of different segments and GEOs. Each platform has its unique audience, and a diversified approach ensures that the brand reaches potential customers wherever they are active.

Establish Consistency and Cohesion

It works perfectly in relation to a previous point. But also on some unconscious level, these videos are supposed to create a picture of your brand. Using a package of animated videos ensures consistency in branding elements like colors, characters, and overall style.

Consistency is vital for brand recognition, as it helps create a cohesive brand identity that consumers can easily associate with the business. When people see familiar visual elements in subsequent videos, they are more likely to remember the brand behind them.

Personalization is king

Yes, people love personalized messages in times like these. Banner blindness has become more sparse lately, and people may turn off your video after just a few seconds. What can be a trigger for that? Literally anything. Incorporate elements of personalization in the videos to make the audience feel more connected to the brand.

Addressing viewers by their first names in email campaigns or tailoring content based on their past interactions with the brand can enhance the overall user experience and increase the likelihood of brand recall. 

Behind-the-Scenes Footage

Incorporate behind-the-scenes footage or “making of” videos that showcase the process of creating animated videos. This humanizes the brand, and nothing works better today than the human side of the brand.

People love when the brand is not trying to sell, not trying to fool them with a polished version of itself. Give viewers a glimpse of the creative minds and efforts behind the content, strengthening the emotional connection with the audience.

Track and Benchmark

Establish key performance indicators (KPIs) for the animated video campaign and track them regularly. Benchmark the campaign’s success against previous marketing efforts or industry standards. This data-driven approach allows marketers to identify areas of improvement and measure the campaign’s impact on brand recognition over time.

After all, analytics never lie. This is the best way to understand the behavior of your audience and create the right way to address them.

Conclusion

A package of animated videos should play the role of a funnel: make people not only remember you, but recognize it easily in the future, and contribute their loyalty to the brand eventually. Like with Wes Anderson, but a little bit different. If you need such videos, don’t hesitate to reach out to us. We can make it flourish.