Key trends in video marketing for 2024: essential insights for business owners ( Part 1)

Just a few years ago, we said that video marketing is the future of video marketing. Today, it’s the present and the future as well. How so? Well, the trend is not going any weaker, and people are more and more prefer to look at moving pictures. However, if you are a business owner, that’s not enough for you. 

Noted! Let’s take a look at the main trends you have to be aware of to make your strategy really working! 

#1 Live Streaming is Here to Stay

If 2020 taught us anything, it’s that live streaming isn’t just a fad. It’s a powerful tool for real-time engagement. Platforms like Facebook Live, Instagram Live, and YouTube Live have become staples for businesses wanting to connect with their audience in an authentic way.

In 2024, live streaming will continue to be a key trend, but with more sophistication. Interactive features like polls, Q&A sessions, and real-time shopping will become more prevalent, making live streams an essential component of your video marketing strategy.

#2 Personalized Video Content

Personalization has been a buzzword in marketing for a while, but it’s now making a significant impact in video marketing. In 2024, personalized video content will be more important than ever. Consumers expect content tailored to their interests, behaviors, and preferences.

Using data and AI, businesses can create personalized video messages that resonate on a deeper level. Imagine a video ad that speaks directly to you, addressing your specific needs and desires—now that’s powerful marketing. Speaking of AI… 

#3 The Role of AI in Video Production

Artificial Intelligence is making waves in video production. We don’t believe you don’t know that, because you do. Unless you are a time traveler from the pre-internet era! But if you are not, then you know well, and maybe already intentionally used AI. 

From automated video editing to AI-generated scripts, technology is streamlining the video creation process. In 2024, AI will play a significant role in video marketing: it will help businesses to produce high-quality content faster and more efficiently. AI can also help in personalizing video content, analyzing viewer data, and optimizing video performance.

#4 The Evolution of Influencer Marketing

Influencer marketing isn’t new, but it’s evolving. In 2024, micro and nano influencers will gain more prominence. These influencers have smaller, highly engaged audiences that trust their recommendations.

Partnering with the right influencers can amplify your video content and reach a targeted audience. Authenticity and relatability are key, so choose influencers whose values align with your brand.

#5 Less Video in SERP 

Heads up for video marketers: Google is changing how it shows videos in search results. They’re cutting back on displaying video thumbnails that aren’t the main focus of a webpage. This means fewer random videos cluttering up search results, and more focus on the most relevant content.

What does this mean for you? Make sure your most important videos are properly optimized and integrated into your webpages. Don’t expect videos that aren’t central to your content to rank well. But don’t worry, video SEO is still important – just focus on your key videos. 

#6 Video Goes into Your Letters

With the newsletter landscape booming, platforms like Substack and LinkedIn report housing over 1.6 million newsletters alone]. This explosion in email marketing presents a golden opportunity for video content.

Newsletters traditionally excel at longer-form, narrative communication, allowing you to build deeper connections with your audience. Video can be a powerful complement to this format.

Here’s why:

• Videos inherently capture attention more readily than text, boosting engagement and click-through rates within your newsletter.
• Video allows you to weave a more compelling narrative, showcasing products, interviews, or demonstrations in a way that text simply can’t.
• For viewers who prefer video over text, incorporating videos caters to a wider audience and improves accessibility.

#7 Sound…Offf

People are glued to social media, silent videos are thriving. With an average of 151 minutes spent daily on social platforms, videos with and without sound are captivating audiences. Imagine scrolling through Instagram Reels at work, in a waiting room, or even snuggled up next to someone – all without ever turning on the sound. This silent consumption trend is a major reason why silent video marketing is booming. The good news?

Creating impactful silent videos is easier than ever. Tools abound to ensure clear and concise captions, making your message understandable  without a peep. And for those without videography experience, AI is entering the scene to further simplify silent video creation for marketing teams.   

Conclusion 

Video marketing in 2024 is dynamic, multifaceted, and full of opportunities. By staying ahead of these trends and integrating them into your marketing strategy, you can connect with your audience in meaningful ways, drive engagement, and boost your business growth.

So, grab your camera (or smartphone), embrace these trends, and make 2024 the year your video marketing soars. Remember: if you need help in meeting any of these trends, you can expect us to watch you back. Contact us today to make your next step!