Contents
#1 Conversion Rates: Turning Viewers into Believers #2 Brand Awareness: Becoming a Household Name #3 SEO: Climbing the Ranks #4 Social Media Reach: Going Viral #5 Customer Engagement: Keeping the Conversation Going What Type of Animated Video to Choose? How to Get More Efficiency with a Single Video? Conclusion8 min read
When you look at the creative trends and possibilities for businesses, you might think that standing out can feel like trying to find a Wi-Fi signal in the middle of nowhere today. Don’t worry.
One magical creature consistently cuts through the noise: animation. A single animated video can do more than just entertain – it can supercharge multiple key business indicators. Here’s how you can unlock exceptional results with just one animated masterpiece. Read on!
#1 Conversion Rates: Turning Viewers into Believers
Conversions are the real deal. Animated videos have an uncanny ability to simplify complex concepts, making it easier for viewers to understand your product or service. This clarity translates to trust, and trust leads to conversions.
According to research, including an animated explainer video on your landing page can increase conversion rates by up to 80%. That’s not magic – that’s animation.
#2 Brand Awareness: Becoming a Household Name
Remember that catchy jingle from a commercial you saw years ago? Animation has a similar staying power.
By creating a memorable and shareable animated video, you plant your brand firmly in the minds of your audience. People are more likely to remember and share content that stands out, and nothing stands out quite like a well-crafted animation.
#3 SEO: Climbing the Ranks
Search engines are a lot like us – they love good content. An animated video can boost your SEO efforts by increasing the time visitors spend on your site and reducing bounce rates.
Google notices when people stick around, and this can help your website climb higher in search results. Plus, adding a video transcript and properly tagging your video can further enhance your SEO mojo.
#4 Social Media Reach: Going Viral
In the wild world of social media, content is king, but shareable content is the emperor. Animated videos are perfect for social media platforms because they’re easily digestible, visually appealing, and, let’s face it, just plain fun.
A single animation can get liked, shared, and commented on more than text or static images, amplifying your reach and driving traffic back to your website.
#5 Customer Engagement: Keeping the Conversation Going
Animated videos aren’t just one-way streets. They can spark conversations and foster deeper connections with your audience.
Engaging characters, humor, and interactive elements can all encourage viewers to comment, ask questions, and share their thoughts. This two-way communication is invaluable for building relationships and keeping your brand at the forefront of their minds.
What Type of Animated Video to Choose?
Now, you might be wondering what type of animation video can boost all these metrics. Well, let’s break it down:
Explainer Videos: These are short videos that explain your product or service in a simple and engaging way. They’re perfect for landing pages and can significantly increase conversion rates.
Product Demos: Animated product demos showcase your product’s features and benefits in an engaging manner, making complex information easily digestible.
Product demos are especially effective for tech companies, software developers, and businesses with intricate products that need a bit of explaining.
Tutorials and How-Tos: These videos provide value by teaching your audience something useful, which increases engagement and shareability.
This type of video content is invaluable for businesses in niches that benefit from educational content, such as health, beauty, or tech.
Of course, a lot depends on the type of your business. A tech startup might benefit most from a product demo, while a lifestyle brand might find more value in a brand story or tutorial.
Understanding your audience and the message you want to convey is crucial in choosing the right type of animated video. Customizing your approach ensures that your video not only looks good but also hits the mark in achieving your business goals.
How to Get More Efficiency with a Single Video?
Just one word: repurpose. If you are after a 360-degree approach, you can use different aspects of animation as marketing materials in other campaigns.
Here’s how:
Cut your full-length animation into bite-sized snippets for social media. These short clips are perfect for grabbing attention on platforms like Instagram, Twitter, and Facebook.
- GIFs and Memes
Extract funny or memorable moments from your animation and turn them into GIFs or memes. These can be shared widely and help keep your brand top of mind in a light-hearted way.
- Blog Post Illustrations
Use still frames or short clips from your animation as visual aids in your blog posts. This can make your content more engaging and help convey complex ideas more clearly.
- Email Marketing
Incorporate your animated video into your email marketing campaigns. A well-placed animation can significantly increase open and click-through rates.
- Website Banners
Transform elements of your animation into website banners. These can draw visitors’ attention to important announcements or promotions.
- Training Materials
If your animation includes educational content, repurpose it for internal training materials. This can help ensure consistency in training and make learning more engaging for employees.
