This is not your animation studio: red flags that will save you from picking up the wrong animation vendor

It’s easy to list the features of a studio that deserves to take the honor of creating your next animation video. But when it comes to reasons for not taking this or that company… many of us just lost.  Animation is a collaborative art form that requires talented individuals working seamlessly together.

If a vendor boasts a high turnover rate or struggles to retain a skilled team, it’s like watching a movie with constantly changing actors—expect inconsistency, delays, and compromised quality. Even though this is the reddest flag possible, many people take that as a normal thing. Well, don’t! So, what are other red flags you should be aware of when choosing a studio? Let’s take a look at that.

Ask for Capacity.

Some studios take only one or a few projects at the same time. It is not necessarily a bad thing in general, but if you don’t have to wait too long, ask about capacity. Not many studios say it right away.

Sure, it’s technically their prerogative to keep it under wraps, but let’s be real here: it’s not exactly the best move. I mean, how is a client supposed to know if they’re the right fit for the studio? It’s like trying to solve a jigsaw puzzle blindfolded without any clues. Not exactly a recipe for success, is it?

How a Studio Answers?

The manner in which a studio representative communicates with a client is what you should observe. Factors such as the promptness of the studio’s response, the tone of their communication, and their ability to engage the client creatively and interestingly without being pushy all play a role in shaping the relationship.

If you think there is only a formal way of answering a client’s needs for all studios, you are mistaken. Not every studio will say your price from the first point of communication.

Red flags ⇓

• the answer from several people from the agency or animation studio at once
• if the first letter from a studio to a client lacks a clear pricing structure, it can be considered a drawback. Clients typically want to have an idea of the price range and the expected level of quality offered by the company
• if a studio refuses to accept the length of your video
• a refusal to provide a price

Lack of Client References.

If the vendor cannot provide references or testimonials from satisfied clients, it raises concerns about their track record and client satisfaction. Seek vendors with positive reviews and recommendations.

Too High Prices.

Here’s the truth — a lower price doesn’t mean bad quality. If you see super expensive companies, don’t rush to get a video from them. Some animation studios charge more, just before the average price for their region – as for the UK or U.S. – is high. Look up different regions.

Compare companies — if you see enough studios and understand the average pricing model, you will be able to exclude overpriced companies. Why? Because you will — it’s a red flag.

The “Budget Mirage”.

Sorry, but we have to confuse you a bit. Look, we all love a good deal. But… if a vendor promises animation services at an unbelievably low price, it’s time to question their integrity. Quality animation requires skilled artists, meticulous attention to detail, and significant production time. Cutting corners on these essential elements will only lead to subpar results.

Remember, you get what you pay for, and a low-cost vendor might end up costing you more in the long run. Again, study the offers, compare, and try to have a clear picture of market price that is reasonable.

Limited Revision Policy.

It is rarely the case, but some studios are not very open to changes. This is clearly a red flag, because you can’t count on the best possible result. An animation vendor with a limited revision policy may not be willing to accommodate changes or adjustments to ensure your satisfaction.  Choose a vendor with a flexible revision policy that allows for reasonable modifications.

No Clear Quality Assurance Process.

A vendor without a robust quality assurance process may deliver substandard work or overlook important details. Select a vendor that emphasizes quality control and has a well-defined process in place to ensure the final product meets your expectations.

The “One-Style-Fits-All” Trap.

Animation is a diverse medium with a wide range of styles, techniques, and aesthetics. You know that. But when it comes to actually choosing an animation studio, it is easy to forget about it in the rush.

If your vendor only showcases a single style or lacks the flexibility to adapt to your unique vision, it’s akin to hiring a one-trick pony. A versatile animation studio should be able to tailor their approach to suit your project’s needs and bring your imagination to life in the most visually compelling way.

Summary

Choosing the right animation vendor is crucial to the success of your project. By being aware of these red flags, you can avoid potential pitfalls and ensure a smooth and captivating animated experience for your audience.

Don’t settle for less than the best when it comes to bringing your imagination to life. So, grab your popcorn or beer, stay vigilant, and let your animation project shine on the big screen with the right vendor by your side.