You ordered a great animation video... How to promote it, though?

Many businesses hold the belief that investing time and resources into crafting quality content is sufficient for success. But, is it really that simple? So you’ve invested in a fantastic animated video – congrats!

Now comes the key part: getting it seen by the right eyes. A phenomenal video deserves an audience! Okay, any video needs the eyes, especially the one that represents your business. This takes you to an entirely new phase: promotion. With a little creativity, you can transform a video from hidden gem to viral sensation.

In this article, we will take a look at the promotion strategies you can use for your animated video. Spoiler alert – it will require some efforts from you:) But the results can be awesome! 

The Art of Promotion: Basics You Need to Start With 

Before you start promoting your animation video, let’s cover some important basics. First, figure out who your target audience is and what they like. Knowing this helps you promote your video in a way that appeals to them.

Second, decide what you want to achieve with your promotion, like getting more people to know about your brand or driving them to your website. This will guide your promotion strategy. 

Here are a few things you can do, let’s say, invisibly – without posting too much: 

Targeted Ads

Utilize social media advertising platforms to target your ideal audience with laser precision. Facebook Ads and Twitter Ads allow you to define demographics and interests, ensuring your video reaches the most receptive viewers.

Hashtags

Research relevant hashtags within your niche and incorporate them strategically throughout your posts. This increases discoverability and positions your video in trending conversations.

Engaging Snippets

Don’t just post the entire video. Create bite-sized, captivating snippets that tease the full story and entice viewers to click for more.

Launch Day and Beyond: Spreading the Animated Word

Now that your video is live, it’s time to let it into the digital world! At this point, you have to make it really loud. SMM and PR should work here together.

Here are some strategies to maximize your animated video reach:

• Strategic Social Media Posting

Post the full video on your social media pages along with engaging captions and relevant hashtags. Consider paid promotion on platforms like Facebook or Instagram to target specific demographics.

• Website Integration

Embed your video prominently on your website’s homepage, landing page, or blog post. This allows visitors to easily discover and watch your animation.

• Online Communities and Forums

Share your video in relevant online communities and forums frequented by your target audience. Spark discussions by posing questions related to the video’s content.

• Video Sharing Platforms

Upload your video to YouTube or Vimeo. Optimize the title, description, and tags with relevant keywords to help viewers find it organically.

• Press Releases and Media Outreach

If your video has a newsworthy angle, send out press releases to relevant media outlets. This can generate valuable backlinks and exposure.

Collaborations to Reach Beyond Your Social Media Followers 

Reaching beyond your existing social media followers is crucial for maximizing the impact of your content. Your social media pages, surely, are a great way to start. Yet, you need more. 

Here are three effective collaboration strategies to help your video reach a wider audience:

Influencer Outreach

Partner with influencers in your industry who resonate with your target audience. Offer them early access to your video and encourage them to share it with their followers.

You don’t have to reach for influencers with millions of subscribers. Mostly, you simply don’t need that! Contact bloggers with the audience of a few thousand of followers. It might be enough for your product! 

Cross-Promotion

If you have other creative projects, websites, or social media channels, use them to cross-promote your video. Let your existing audience know about your new animated masterpiece. 

Guest Posting

Reach out to relevant brands and inquire about guest posting opportunities. Include your video strategically within your guest post to expand its reach. This could be very beneficial for both of you! 

Make it a Part of a Funnel

At the top of the funnel, your goal is brand awareness and sparking interest. You know what do! Or, you know how to do it. The short answer is…. Be short! Share parts of your animation on platforms like Instagram, Twitter, or TikTok.

Use intriguing captions that pose questions or hint at the problem your product or service solves. Mystery will encourage them to follow along for the full reveal. At this point, you can also start with influencer collaboration. 

Educating and Engaging in the Middle of the Funnel

Once you’ve captured attention – congrats, it is not that easy – it’s time to educate and engage potential customers. This is where your full animation video shines. Unleash it across your social media pages, website, and relevant online communities.

Optimize your video titles, descriptions, and tags with relevant keywords to help viewers discover it organically. But remember, the platform matters. Embed your video prominently on your website’s homepage, landing page, or blog post for easy access.

In online communities and forums frequented by your target audience, share your video and spark discussions by posing questions related to its content.

Driving Conversions at the Bottom of the Funnel

Now it’s time to convert those engaged viewers into loyal customers. Consider how your video can directly influence buying decisions.

For instance, embed it on landing pages with clear calls to action, like “Try it for free” or “Sign up for more information.” 

Maybe you have to say something that is more creative? You can also utilize your video within email marketing campaigns, fostering trust and nurturing prospects further down the sales funnel.

Conclusion 

Don’t just promote and forget! Utilize video analytics tools offered by social media platforms or your video hosting service. Track metrics like views, engagement, and click-through rates to understand what’s working and what adjustments you might need to make in your promotion strategy.

If you are still at the point of creating a video, contact us.