Contents
Brand Awareness Lead Generation Conversion rates Employee engagement Customer satisfaction Summary9 min read
Let’s be honest: these days attention is currency. Grabbing eyeballs and holding onto them is the holy grail of marketing. Businesses are constantly on the lookout for innovative ways to stand out from the crowd. Why? Well, because this is what affects the main metrics. If they are all show rather bad results, then you are doing something wrong.
Which is in today’s competitive atmosphere isn’t a good idea to endure. Animation proved to be not only a great tool for the metrics boost, but generally a good idea for your marketing efforts. Adding animation to your marketing mix can have a significant positive effect on the five key metrics. Let’s explore them right away!
Brand Awareness
Forget static logos and text-heavy brochures. Animation breathes life into your brand, creating memorable experiences that stick in viewers’ minds. A well-crafted animated explainer video can quickly and engagingly communicate your value proposition, making your brand instantly recognizable and leaving a lasting impression.
The result? Your brand will be easier to recognise in the long run. If you add some other marketing activities, you’ll be on customers’ minds even longer.
HOLT has created an animated video to introduce property owners and their brokers to the exciting opportunity of joining the short-term rental (STR) space with a globally recognized property developer and manager. The video aims to reach a wide audience and explains that by partnering with HOLT, property owners can transform their assets into lucrative short-term rentals.
What audience gathers from the video?
Once the contract is signed, HOLT takes charge of the entire process, renovating and furnishing properties to the standards of a luxury 5-star hotel. The animated video emphasizes that these upgraded homes are then made available for short-term rental to guests from around the world through popular platforms like Airbnb and Expedia, as well as HOLT’s own website.
Given that property owners may find it challenging to grasp the intricacies of this process, the video serves as a helpful tool to convey the message effectively. It aims to assure owners that their properties will be expertly managed and positioned in the global short-term rental market, unlocking the potential for significant returns.
Bonus: Check Dollar Shave Club classic video. Yes, that’s not animated, but still could be a great source of inspiration for you. This hilarious and irreverent animated explainer video went viral, instantly putting Dollar Shave Club on the map and establishing their brand voice.
Lead Generation
Animated content is inherently shareable, spreading your message like wildfire across social media platforms. This increased visibility translates to more leads. Why? Because viewers become curious about your brand and click through to your website or landing page. Interactive elements within animations can further capture user data, turning passive viewers into qualified leads. Besides that, you can actually create animated videos to your lead generation channels, like emails.
Moreover, animated formats are already tailored for lead generation.
Just take a look at this list:
- Virtual event invite
- Webinar teaser
- Customer success story
- Company profile video
- Project success story
- Marketing ad
- Present your company video
- Company Overview
- Push video
- Solve your problem in 40 seconds video
- Increase conversion video
All of them can be your lead generation tool. And this is just a part of the even bigger list!
Mercadeo Education is a group of professionals with educational background from IITs, IIMs and FMS having substantial work experience in the field of sales, marketing and strategy. They have amalgamated their experiences & learning to evolve a combination of courses.
This video is one of their lead generation tools – it explains really well and easy what people can get from them.
Conversion rates
Animation boosts conversion rates by enhancing communication through simplified and visually compelling content. Its engaging nature holds viewer interest, facilitating a deeper connection with the brand.
The visual appeal, storytelling potential, and memorability of animations contribute to a more effective and impactful conversion strategy.
Spotify needs no introduction. They made a video to show podcasters how they can use data from Spotify’s audience to make better episodes. The video explains the app’s features that help you understand and serve your audience better. There are also tips on how to use the app effectively to grow your podcast business.
Why does it convert people? Simple drag-and-drop animations that made the video interesting and visually appealing plus a real value.
Employee engagement
Animated content is an excellent tool for enhancing employee engagement. Whether it’s training videos, internal communications, or presentations, incorporating animation can make information more digestible and entertaining.
The dynamic nature of animations can grab employees’ attention, making learning and information-sharing more enjoyable. This increased engagement often leads to better retention of information and a more positive work environment.
Employee engagement plays a pivotal role in shaping the success of a business, influencing various aspects from productivity to customer satisfaction, and, ultimately, the bottom line. Here’s a deeper look at how it affects all these things.
Customer satisfaction
Animation can also contribute to improved customer satisfaction. When businesses use animated content to explain products or services, it simplifies complex information and makes it more accessible to customers.
Clear and visually appealing communication fosters customer satisfaction, as it enhances the overall user experience and reduces potential confusion. You have two ways: you can show how other customers interact with your product and support it due to its quality, or just create a good explainer video that makes everything simple. Both can contribute to the metric.
This video tells a true story of a man named Carlos. It tells how a person can make a pass from tax evader to the tax specialist and consultant that helps people to coupe with their tax duties.
The reason why this video is incredible and can lead to customer satisfaction, easy to explaining: it uses a very human side, shows the problem, and why it can lead to a positive impact on other people. If you think about, it is also build trust. This is what often happens to animation video: it brings you more than you expect.
Summary
The incorporation of animation into marketing strategies proves to be a wise investment, positively influencing vital metrics that collectively contribute to a business’s success in today’s competitive landscape. Make sure your video is tailored to your goals and your audience. Once these things are aligned, you can expect to get more metrics up.
