AI animation video vs animation studio made videos: what to choose? Part 2

It is understandable that you want to find the best ways to promote your product using AI technology or the work of an animation studio while spending as little money as possible.

When it comes to creating stuff for your marketing campaign or brand videos, animation can cost a lot. It also takes a long time — from a few weeks to a few months. Unless you decide to use AI.

But here’s the important part: an animation project can do more than just one marketing campaign or video. And that is where you can decide if your project actually needs a single output from AI – which is not as complex and artistically flawless – or a project from an animation studio to use it multiple times.

Essentially, you need a marketing plan that in detail includes how you are going to use animation.

Defining Your Marketing Plan

Your marketing plan should encompass how animation will be used. Consider your objectives, target audience, and the tools you have at your disposal. Are you looking for a one-time promotional video, or will animation be a recurring element in your branding efforts? These questions will lay the foundation for your decision.

Choosing the Shape of Animation and its Role

How you are going to use animation in different marketing channels is a big question. Crucial in terms of your next steps.

Let’s take a look at what you can use?

Social media animation. Classic. TilTok, Instagram, even Facebook. The question: is it a single video for a single reason or a campaign? To convey a complex meaning it is better to hire animation studio, and explain everything to them, including the target audience, your goals and tools.

Beyond the confines of social media, animation can find its place on websites and landing pages. Animated elements, such as loading screens, interactive infographics, or explainer videos, can enhance user experience and convey complex information more effectively than static visuals or text alone.

Email marketing is another channel where animation can be utilized to boost engagement. Animated GIFs in email campaigns can draw recipients’ attention, encouraging them to click through and explore your content further. Again, if you will use animation as a simple touch in the funnel you’ve created, it is a better decision to use AI.

Single Video vs Campaign

The primary point we aim to emphasize is the role of animation videos in various marketing scenarios. When considering the use of animation videos, it’s important to understand that the smaller the role they play, the greater your chances of success with an AI-driven platform. If your animation video is intended to be just one of several elements in a promotion or marketing campaign, or if you require a few videos for various purposes, then opting for an animation vendor is the most efficient choice.

AI-driven platforms can excel in creating quick, cost-effective animations for routine tasks, like social media posts or internal communications. They offer convenience and automation, allowing you to produce simple animations without extensive manual input. Your wallet will thank you.

However, when your animation video takes on a more pivotal role in your marketing efforts, such as serving as a centerpiece for a product launch or explaining a complex concept, it’s advisable to engage with an animation vendor. This decision offers several advantages. Firstly, you gain access to professional expertise.

Animation vendors have a wealth of experience in crafting compelling visual narratives that resonate with your target audience. They can provide valuable insights and creative input to ensure your video achieves its intended impact.

Secondly, animation vendors can help you incorporate winning strategies to capture and retain viewers’ attention. Whether it’s through storytelling techniques, visual effects, or innovative design, their expertise can elevate your video’s effectiveness.

The Power of Consistency. Consistency across your marketing efforts is vital for brand recognition. If your strategy involves a series of videos or a prolonged campaign, the unified quality and style offered by animation studios can be invaluable. AI-generated content may struggle to maintain a consistent tone and style over time.

Conclusion

Is AI becoming the modern-day version of Shakespeare’s famous “To be or not to be” dilemma? It seems like a big deal these days. We lean towards using it, sure, but here’s the twist: AI has its limits too, just like every human.

Imagine a world where we abandon our unique human experiences and surrender completely to AI-powered systems. That’s not the path we recommend. While AI can be incredibly helpful, it can’t replace the richness of human experiences, emotions, and creativity.

It’s like choosing a robot to write poetry when we have Shakespearean masterpieces to admire. So, embrace AI’s assistance, but always remember the irreplaceable essence of being human.

The choice between AI-generated animation and animation studios isn’t a one-size-fits-all decision. It’s about understanding the nuances of your marketing plan, your objectives, and your audience. AI can be a valuable tool for quick, cost-effective animations in specific contexts, while animation studios provide the artistry and expertise needed for high-impact campaigns and brand building.