AI video explainers: is it worth using?

The world of content creation has been shaken up lately. A recent burst of AI created a real rush among companies and individuals. Everyone was talking about how AI would revolutionize everything, from writing blog posts to making videos. 

Many businesses also turned to AI in hopes of making cheaper explainers. But is it such a good idea? What overall is the weight of an explainer video for businesses? Let’s explore it! 

What Are Explainer Videos?

Explainer videos are short, engaging videos that provide a clear, concise explanation of a product, service, or concept. These videos often use a combination of animation, text, and voice-over to break down complex ideas into easily digestible content. The primary goal of an explainer video is to educate the viewer, answer their questions, and ultimately drive them to take action, whether it’s making a purchase, signing up for a service, or simply learning more. Moreover, explainer videos often serve as the first point of contact between a potential customer and a product.

A well-crafted video can leave a lasting impression, making the product memorable and enticing. This initial engagement is critical, as it can determine whether a viewer continues to explore the product or moves on to something else. Therefore, the subtle and in-depth nature of explainer videos is essential. They must strike a balance between providing enough information to be informative without overwhelming the viewer. 

AI Explainers vs Studio-Made

So, you understand how important an explainer is for your business goals. But let’s talk objectively. What are your advantages if you decide to go with an AI explainer? 

• Cost-Effective: AI explainer makers are generally cheaper than hiring a professional studio. They can be an excellent option for startups or small businesses with limited budgets.
• Speed: AI tools can produce videos quickly. If you need a video in a short amount of time, AI explainer makers can deliver a finished product much faster than traditional methods.
• Ease of Use: Many AI explainer tools are user-friendly and require little to no prior experience in video production. This accessibility allows a wider range of users to create their own explainer videos.
• Verdict: if you are an individual who wants to establish an online presence, and you don’t have a budget to spare – go for it. If you have a business, and you want to cut costs with AI… very, very bad idea. You need a studio made explainer. Why? Here goes: 
• High Quality and Creativity: Studios employ professionals with expertise in animation, scriptwriting, voice-over, and editing. This collaboration results in high-quality, creative, and engaging videos that can effectively communicate complex ideas.
• Customization and Flexibility: Studios offer extensive customization, ensuring that every aspect of the video aligns with the brand’s vision and goals. This flexibility allows for unique storytelling and tailored messaging.
• Professional Touch: The human element in studio-made videos ensures a level of professionalism and finesse that AI tools currently cannot match. Maybe it will never be able to match it, who knows? Of course, we don’t want to sugarcoat it.

Studio-made videos are more expensive due to the involvement of skilled professionals and the use of advanced tools and software. This investment can be a barrier for smaller businesses. On the other hand, AI lacks the creativity and personalized touch that a human team brings. The videos can come off as generic and may not stand out in a crowded market.

The Problem with AI Hype

Let’s be honest, not everything that glitters is gold. While AI has come a long way, it’s still not perfect. In fact, content created by AI is incredibly average. How can you possibly give all the data to a machine and expect it to replace a team of creative professionals? It’s like asking a robot to write a bestselling novel.

Some researchers who study these things say that companies who quickly replaced humans with AI, mainly to save money, might end up losing out in the long run. They say these companies will miss out on big opportunities to create something truly special and different.    So, should you use AI to make explainer videos? Well, it depends.

If you just need a quick and dirty video to explain something simple, AI might be okay. But if you want to create something that really stands out and connects with your audience, you’ll probably need a human touch. Remember, while AI is a tool, it’s not a magic wand. The best videos are made by people who understand their audience and can tell a compelling story. 

Conclusion 

Many businesses have turned to AI in hopes of creating cheaper explainer videos. While this can be a cost-effective solution, especially for those with limited budgets, it’s important to see it as a temporary strategy. AI explainer makers can produce functional content quickly and affordably, but they often lack the creativity, customization, and professional touch that come from human-made videos.

For businesses looking to make a lasting impression and truly connect with their audience, investing in studio-made explainer videos can be a more effective long-term strategy.