Animated explainer videos for Marketing

Looking for fresh ways to tell your company’s story? Consider online marketing animation that will help you convey your brand’s message in a cost-effective and visually appealing way. Today’s consumers can’t imagine their lives without watching videos, so all businesses, small and large, should create different types of videos to promote their products and services, educate consumers, and increase engagement on all digital and social media channels.

Every business needs explainer videos to showcase their value propositions and highlight the unique benefits that their product or service offers. An engaging animated explainer video with a distinctive style can be exactly what you need to grow your business.

Why Digital Marketing Animated Video?

Video has become an increasingly popular content marketing format that has transformed the way how businesses approach marketing and how consumers shop online. And it can do much more than just increasing engagement. In fact, informative and entertaining explainer videos are useful throughout the entire customer journey. Let’s take a look at some statistics:

• More than 500 million people watch different videos on Facebook every day.
• About 78% of internet users watch videos online every week.
• 81% of businesses use video content in their marketing strategy.
• 90% of online shoppers say videos help them make purchasing decisions.
• Short videos on landing pages can increase conversion rates by more than 80%.
• Mentioning the word “video” in an email subject line can increase open rates by 19%.

Animated explainer videos are engaging and they can visualize complex concepts and data. They highlight product features and benefits in an appealing and memorable way without a hard sell. They also offer limitless design possibilities for unique and powerful branding. 

A professionally looking animated explainer video should be an essential component of an inbound or outbound marketing strategy because it will directly impact traffic and sales. So if your content marketing strategy doesn’t currently include animated explainer videos, there are lots of compelling reasons to add them.

How Can You Use Animated Explainer Videos in Marketing?

Animated explainer videos are a great format for hard-to-understand concepts that need strong visuals. They will help you effectively communicate with prospective customers and start them on their journey through your sales funnel. It’s important to acknowledge your audience’s challenges and pain points and provide a good solution. And you should always look at the big picture and guide prospects through the journey of becoming aware of, getting interested in, and purchasing your product or service.

Home Page Animated Explainer Video

Home page animated explainer video is a fantastic format that allows you to provide a brief overview of what exactly your company does and what value you offer to consumers. Today, people don’t like to read long texts that explain what a particular service does. Most people are visual learners, and they prefer video content. According to recent research, we process visuals approximately 60,000 times faster than plain written text. So if you create a short animated explainer video about your company, your values, and your products, it will make a more powerful impact on viewers than reading a text of a thousand words.

Sales Pitch Video for Landing Page

Animated explainer videos ensure the effective messaging of complicated information about cloud services or intangible products in an easy-to-digest manner. Sales pitch videos give marketers and opportunity to address each website visitor directly and follow a simple format. First, they address​ a viewer’s pain points and show how they can be solved. Then, they present a company’s product as the solution. And finally, they end with a clear call to action that gives viewers an understanding of what they should do next.

Promotional Explainer Video

Promotional videos are one of the most effective ways to market and sell your brand, and they are also great for retargeting. 83% of marketers admit that promo videos give them a positive ROI. The best promo videos tell amazing stories that educate, inspire, or engage leads and customers. And most importantly, an animated explainer video gives you an opportunity to explain what sets your unique business apart from your competition.

Promotional videos are effective when you want to promote an event you are hosting or a product you are going to launch. You can also use promo videos to get people to sign up for a webinar or a private consultation, and they can be posted and shared on different social media channels.

Informative Videos for Blog

A company blog is a channel that allows marketers to build brand awareness, establish credibility and trust as a thought leader in your niche, and turn strangers into visitors. So the videos you create for a blog should educate consumers on a broad range of relevant topics and address problems they are experiencing. You may also introduce a possible solution to their concerns in your service or product. The animated explainer videos for blogs should be educational and entertaining at the same time, and it’s crucial to provide valuable information for your audience so that they could associate you as the authority on a certain topic.

Your website visitors will appreciate​ your sharing of knowledge​ and will be more likely to come for more. Besides, video content ranks much higher on Google search, so your company’s blog will stand out from the crowd.

Final Word

According to surveys, more than 50% of consumers expect video content from brands. That’s why you need a comprehensive video marketing strategy that should be central to all your digital campaign efforts on different channels. By creating engaging animated explainer videos that explain your services or products and help your audience better understand why they need them, you are sure to stand out from the competition.