Animated Explainer Videos for NGO Projects

Nonprofit organizations do amazing work to change the world, but they rely on donations to keep their missions active. So we could say that nonprofits depend more on effective marketing campaigns than any other industry. According to statistics, there are more than 10 million nonprofits and non-governmental organizations worldwide, so finding donors can be very challenging. That’s why it has become a norm for many nonprofits to create animated explainer videos to tell the world about the altruistic work that they are doing for society and explain to people how their donations or volunteering can help.

Why Do NGO Animated Video Work?

Nonprofits use explainer videos to inform the public about their mission or projects. Social project animation videos do a great job telling anon-profit organization’s personal story, the important cause they represent, the key activities they do in the field, and how other people can be involved in their work. So why are animated explainer videos so effective? The answer is obvious. People just love watching videos and prefer them to read long texts with lots of details. Let’s take a look at some stats.

• 85% of all internet users in the US watch online video content every month.
• 55% of people want to see more video content from a brand that they support.
• On average, internet users spend about 7 hours a week watching videos online.
• 57% of people who watch a video for a nonprofit make a donation.

Besides, people love engaging and compelling stories, and that is what eye-catching animations offer. Moreover, they help wider audiences to connect to those stories on an emotional level. NGOs have a mission of shaping a fairer and better tomorrow for many people so it’s crucial for them to use the storytelling to generate more support. Using animated explainer videos, you can reach a lot of people and persuade them to care about the important things you stand for. 

Animated explainer videos make it possible to communicate a lot of information in just 1 or 2 minutes. You can use animated charts and graphs to present numbers and inform your audience about your accomplishments in a straightforward and understandable way. Videos capture the imagination and stir emotions. That’s why they are a great way for nonprofits to deliver messages to their supporters and the public and inspire them. And don’t forget that videos are evergreen content. It has a long shelf-life and can be edited or repurposed, so it will save you both time and money down the road.

Some Effective Ways to Use Social Explainer Video

There are different ways that nonprofits can use animated explainer videos to communicate with audiences and advance their mission.

Raising Awareness

Videos are a great way for NGOs to educate people about their important mission and motivate them to support their cause. According to studies, videos that last less than 2 minutes get the highest amount of engagement. Animated explainer videos are short and combine great visuals, sound, vivid characters, music, and action to make a powerful impact on viewers. They appeal to their emotions, and make strong connections, keeping them engaged with unique storytelling and messaging.

Animated explainer videos will allow you to tell people who you are and what your organization is about in a meaningful and memorable way. You can also create videos to share success stories that feature testimonials from evangelists that support your cause and the people you have helped.

NGO Fundraising Campaigns

Videos are powerful fundraising tools that allow nonprofits to secure the funds they need to keep doing their vital work. They help NGOs connect people emotionally to their causes, and they can be shared on different channels and have a great potential to go viral. They will help you explain what you do to the right people – the people who really care and are ready to donate. That’s why creating an animated explainer video for your campaign can help you achieve and even exceed your goals faster. According to studies, campaigns that use video content raise 4 times more money than those without videos. Videos are powerful mediums you can use to show your donors where their money is going and what a big difference it’s making. Besides, you can create personalized thank you videos to thank each donor for their donations and build a sense of community.

You can use explainer videos to spread the word about your fundraising campaigns on social media channels or YouTube or use video ads. This way, you’ll increase your chances to generate support – just don’t forget to include a strong call to action.

Educate People

If you have great ideas you want to share with others, animated explainer videos are a way to go. They give you a chance to allow people to learn and understand specific topics that are important to you. Videos can help you educate a wider audience on the importance of your cause, emphasizing the need for support and highlighting your work’s impact. Not all causes are easy to understand, and some topics can be very sensitive or relate to complex issues that wider audiences may not be aware of.

Animations have the power to explain complex concepts clearly, concisely, and in a memorable way and give universal audiences a chance to connect with a cause. They are a good content format for research organizations, think tanks, and educational institutions.

Final Word

NGOs use animated explainer videos to make their voice heard on important topics they fight for. Explainer videos are effective tools for NGOs that can help increase awareness about their brands, tell the world about important issues, find volunteers for their projects, and get donations. Non-government organization video clips allow nonprofits to briefly tell the world about who they are and why they matter. They tell captivating stories that inspire people to take action. If you create animated explainer videos for your nonprofit, your organization is sure to gain more exposure and feel relevant to your audience. And you will have an amazing asset for your marketing efforts, so you should definitely give them a try.