In the first part of this article, we talked broadly about animation as a powerful marketing approach, and how to set it. What’s now? Now is the time to be more specific.
Most commonly your animation marketing strategy will be based on advertising and social media content. However, some projects might add animation to education purposes.
The best way to understand which one is the best choice for your business is to look at your objectives or shape them if you still don’t have these, and apply animation. Let’s analyze each one to understand them better.
Advertising.
…is the core of marketing. It is maybe not the best time for direct advertising, and we think that it will never be any more. People need stories. Direct selling is boring and honestly falls under the blindness people have toward all the information noise.
Animating ads is like telling a fun and exciting story about a product if you make them right. It’s a way to show the product in action and make people curious about it. The main reasons for using animation in ads are: 
Get people interested in the product: Animation makes the product look cool and makes people want to know more about it. Show off the company’s brand: By using animation, the company can make its brand stand out and show that it’s awesome in the market, which can attract new customers and fans.
Sell more products: Animated ads can help convince people to buy the product, so it boosts sales! Attract potential customers: The animated ads can bring in more potential customers who are interested in the product. The only question if any of these is your marketing goals. Advertising will be at your marketing story one way or another, but it has to align with your goals.
Social media.
Animation can be a powerful tool for making your brand stand out and reach more people. It can turn customers into fans because it adds a unique and recognizable touch to your content. Using animation on social media is a great way to achieve this.
The tricky part is creating content consistently and quickly while maintaining good quality. Although animation is not usually considered fast, with the right approach and planning, it can be done efficiently, allowing you to release videos for various situations.
One-time animated video could be good, but for a single purpose, as you understand. Is it a good marketing strategy? Nope. To make the most of animation as a marketing strategy on social media, it’s essential to create a series of animated videos rather than just a single one-off piece. Consistency is key to building a brand presence and engaging your audience over time.
Education.
If you don’t have knowledgeable customers while your product requires this type of audience, there is an easy way to change it: educate people. Companies that create educational content have specific goals: They want to provide valuable instructional materials to their customers, promoting their brand and making people more aware of it.
By focusing on teaching, they aim to establish themselves as a point of entry in their industry or market. They simplify complex topics or processes, making it easy for people to understand, and slowly move to the more complex level. They engage viewers both with the content itself and their brand. One represents another.
Last but not least.
Consider collaborating with influencers, other brands, or creators in your niche to expand your reach. Partnering with others can expose your animated videos to new audiences and generate more interest in your brand. 
Incorporate Call-to-Action (CTA). Don’t forget to include a clear and compelling call to action in your animated videos.
Whether it’s encouraging viewers to visit your website, subscribe to your newsletter, or make a purchase, a well-placed CTA can significantly impact your marketing objectives. Stay Updated with Trends. Keep an eye on the latest social media and animation trends. Adopting current styles and techniques can help your videos feel fresh and relevant, capturing the attention of your audience.
Summary
Animation as a marketing strategy can be a powerful way to make your brand more visible. Animations can easily appeal to various demographics, making it an excellent choice for businesses targeting a diverse audience. It can be good for hard-to-reach GEO, as well as targeting more specific, narrow audiences.
Whether you’re reaching out to children, young adults, or professionals, you can tailor your animations to suit their preferences, sense of humor, and interests. This flexibility makes animations a valuable asset for both B2C (business-to-consumer) and B2B (business-to-business) marketing campaigns.
