Animation as marketing strategy: a guide for businesses in 2023

Do you have a small business? A medium one? Then you need a video strategy to stand-out. Actually, you needed that even a few years ago, but not as much as today. Why do we say “video strategy” while in the headline you see “marketing strategy”? Because video strategy is a major part of your marketing efforts today.

People watch an average of 17 hours of online video content per week. 17 hours… It’s more than two full working days! 89% of people saying video has convinced them to buy a product or service. Still thinking marketing can exist without video? Okay. 91% of people said they want to see more online videos from businesses and brands in 2023. But why animation? Let’s see.

How to build a strategy

So, if you’re looking to capture the attention of your target audience and drive business growth, building an animation marketing strategy is essential. Animation offers a versatile and engaging way to convey your brand message, showcase your products or services, and create memorable experiences for your audience.

Here are some steps you can take to build an effective animation marketing strategy for your business:

Define your marketing goals

Yes, if you start parading around instead of going for something certain, you will lose your budget and probably won’t achieve anything of significance. So, ask yourself:

Do you want to increase brand awareness, drive website traffic, generate leads, or boost sales? Clearly defining your objectives will help you align your animation content with your business goals. And animation SHOULD carry and achieve your business goals.

Develop your brand story

Your brand story is the narrative that connects your audience with your brand on an emotional level. Define your brand’s unique value proposition, core values, and personality traits. Use animation to bring your brand story to life and create a compelling and memorable experience for your viewers. Believe us — there is no medium that conveys that better.

Create engaging animation content

That’s the core part, of course. Determine the types of animation that best suit your brand and resonate with your target audience. You don’t know that? No problem. Consult with the studio or a team you hired to make these videos. They will help you to choose the best option. For example, when clients tell us what kind of goal they have, our professionals offer how to use a video across the platforms.

This could include explainer videos, product demos, customer testimonials, animated ads, or educational animations. Ensure your animation content is visually appealing, concise, and has a clear call-to-action to encourage your audience to take the desired next steps.

Plan your animation distribution

Yep, you have to use more than one channel: not just social media, but also email campaigns, outreach scripts, pitches, and so on. Multichannel approach is your chance to get more.

Consider the various channels and platforms where you can distribute your animation content. Tailor your distribution strategy to reach your target audience effectively and maximize your content’s visibility.

Monitor and analyze performance

Planning marketing strategy – it includes any marketing strategy – also means to plan analyzing. Regularly track and analyze the performance of your animation marketing efforts. Monitor metrics such as views, engagement, click-through rates, conversions, and customer feedback.

Use this data to refine your strategy, identify areas for improvement, and make data-driven decisions to optimize your animation content and distribution. Build new hypotheses based on the results you have and achieve more.

Stay up to date with trends

Of course, this is more of a task for your animation vendor. But you can consult with them, look at the trends, or do your own research. Animation techniques and trends evolve over time, especially today, when everything has a touch of AI.

Stay informed about the latest industry trends, emerging technologies, and popular animation styles. By keeping up with the latest trends, you can ensure your animation marketing strategy remains fresh, relevant, and engaging for your audience. 

Iterate and adapt

Like we said before, analyze. Everything needs revision and improvement, so is your marketing strategy. The key to success with animation marketing is to continuously iterate and adapt your strategy based on audience feedback and market dynamics.

Regularly test different animation styles, messaging approaches, and distribution channels to identify what works best for your brand. Be open to feedback, analyze results, and make adjustments to optimize your strategy for maximum impact.

Summary

Video marketing statistics claims that you can not build a good marketing strategy without it. And we don’t dare to doubt that. The more you try new approaches the more chances to get on unexpected turns. The market these days is very different than it used to be due to the presence of new trends like AI.

So, the number of possibilities you have now are much bigger than they used to be. Make sure you don’t miss it. That’s it!