It is often being said that animation is a marketing tool. While that is definitely true, it doesn’t limit the power of cartoon-like art to just this side. It is not a very popular topic — unlike others that include animation — but many companies use animation for internal goals. Yes, the audience for animated videos is… the employees. Okay, what is the deal?
In the fast-paced world of professional growth, organizations are constantly on the lookout for innovative ways to boost employee development. Especially when it comes to the newcomers. To enter the company and get lost in its mazes, they need guidance. You know what? Gone are the days of boring PowerPoint presentations and mind-numbing training manuals. It’s time to embrace the power of animation!
The New Era of Training
Today, in the companies there are many processes that help newcomers become a part of a team: onboards, training, getting into the company’s lifestyle. While all of that can be presented in any way, often projects use animation as a tool for these things.
Why? Reasons are plenty: from easy visuals that make the information more consumable to the practical sides of such an approach. Let’s take a look at them!
Onboard.
When you get in a new company, onboard tools are different – from the simple articles to a bunch of meetings. While all of that is important, animation may be just as helpful in describing the whole path a new professional has to make.
Through animation, companies can visually illustrate the various steps and processes involved in becoming a part of the team. It can provide a dynamic and engaging way to present information, making it easier for newcomers to understand and remember key concepts. Instead of relying solely on text or verbal explanations, animation can bring complex ideas to life in a simplified and visually appealing manner.
For example, an animated video can showcase the company’s history, values, and culture, giving new employees a sense of the organization’s identity.
It can introduce the team structure, departmental workflows, and the roles and responsibilities of different individuals within the company. Animation can also demonstrate the tools, software, and systems used in daily operations, making it easier for newcomers to familiarize themselves with the technological landscape.
Trainings.
Of course, human touch is required here. You can’t just do animation video training, alone it won’t bring results without a guiding person.
Training animation can break routines or some complex tasks into step-by-step instructions, making it easier for employees to understand and follow.
Safety procedures.
That’s right: you can animate your way to a safety consciousness! Animation can effectively demonstrate safety protocols, such as proper handling of equipment, emergency procedures, and precautionary measures. It allows employees to visually grasp the steps involved and understand potential risks without being exposed to actual danger.
Software and system training.
Complex software or systems can be challenging to comprehend through traditional training methods alone. Animation can simplify the learning process by visually illustrating each step, demonstrating the functionalities, and highlighting key features. This makes it easier for employees to grasp and navigate through the software or system.
Customer service and communication skills.
Got new people in the customer service department? Animation can be used to train employees on effective customer service techniques, including active listening, empathy, and conflict resolution.
Through animated scenarios, employees can observe different situations and learn appropriate responses, improving their communication skills.
On Choosing a Vendor
If you are looking for an animated video for training or onboarding, you have to be careful when choosing a vendor. Make sure an animated video quite understands different business models or is entirely focused on your business. Whether it is finances or IT.
An animated video is an ideal way to warmly welcome new team members, providing them with psychological comfort and gradually educating them about the work process. But it has to be delivered by a company that understands your sphere.
Additionally, an understanding of your industry ensures that the animated video addresses key concepts, regulations, or challenges specific to your sector. It goes without saying how important that is! This enhances the training’s relevance and helps employees grasp essential information more effectively.
Conclusion
Integrating animation into employee training programs is a strategic move that can revolutionize development and learning within organizations. And it is happening already. Are you really on the same page with it? Make sure you actually are following this.
Remember, while animation can be a valuable tool in training, it should be complemented with guidance from a knowledgeable person who can provide additional explanations, answer questions, and facilitate discussions. The combination of animation and human support can maximize the effectiveness of employee training programs.
Embracing animation for training is an investment that supports continuous learning, empowers employees, and contributes to business success in today’s ever-changing corporate landscape. Still have questions? Contact us!
