Animation in branding: adding life and character to your business

Animation. Brands. Audience. No, not like that. Brands – Animation – Audience. In this order, it equals one thing — connection.  That is right: animation creates connection between brands and its audience. That is why we say about adding life and character to your product. Cause this what makes it emotionally available.

In a world where attention spans are shorter than a dachshund’s legs, capturing the interest of your audience is a challenge. That’s where animation swoops in like a superhero, rescuing your brand from the perilous depths of monotony, offering something worth of attention. Yes, today, animation is here to save the day and inject some much-needed pizzazz into your branding efforts.

And it becomes more and more applicable for branding goals. So, what exactly is animation in the context of branding? By employing the art of motion, animation has the power to captivate, entertain, and leave a lasting impression on your audience. But how can it be helpful? Let’s dive into the colorful world of animated branding.

Adding life and character to your business

Catching Eyes and Dropping Jaws.

Imagine scrolling through a sea of mundane advertisements when suddenly, an animated logo pops up, winking at you with a mischievous grin. Bam! You’re hooked. Animation grabs attention very quickly: after creating it for a decade we can tell you for sure that it still works for us;)

And for millions of other people. Truly. Animated logo is one of the main ways to use the power of animation in branding, and big fish like Google or Microsoft were among the first ones who figured that out. Not bad examples, huh?

Injecting Personality.

Animation gives your brand a personality, a quirkiness that makes it relatable and memorable. Whether it’s a bouncing mascot, a playful mascot, or a mascot doing a victory dance, animation allows your brand to showcase its unique character. Since it is cartoon-like – well, one way or another – it will be differentiated from real life characters.

Storytelling with a Twist.

We humans are suckers for stories. And guess what? Animation is a master storyteller. It can take your brand’s message and weave it into a captivating tale. Want to explain how your product works? Animation can make it as clear as a crystal ball (minus the fortune-telling part). Just look at how explainer videos use animation to simplify complex ideas and make them entertaining. Yes, this is a big part of branding. You can actually put it on the main page, on your social media or even in the paid advertising.

Marketing your Values.

Your brand values, to be exact. A well-crafted brand animation has the remarkable ability to elevate your brand’s image, effectively convey the essence of your products and services, and provide the public with a clear understanding of what your company stands for. Is it simplicity, or creativity, or something else? Animation will make the image out of it that will be understandable in any language.

Emotional Connection.

Ask any brand what they rely on, and you will hear something like “Well, emotional connection with our audience”. It brings us back to the first point of this article, and branding content should provide you with that.

Where to use animation for branding?

Everywhere you want to speak about your brand. Literally, everywhere. But to be more precise, we recommend the following:

Website or App Introductions: When people visit your website or open your app, you can use animated videos or interactive elements to introduce your brand, showcase your products or services, and create a positive first impression.

Social Media Content: Yes, yes, yes, it is too obvious, but still! Animation can be used to create eye-catching content for social media platforms. Animated posts, GIFs, or short videos can help convey your brand message in a fun and engaging way, increasing the chances of people sharing and interacting with your content.

Presentations and Videos: Whether it’s a sales presentation, explainer video, or promotional material, animation can be used to make your content more dynamic and visually appealing. It can help illustrate complex concepts, captivate your audience, and make your brand stand out.

Here are some of the brands that used animation in branding: 

Xbox: When Microsoft introduced the Xbox One, they went beyond a traditional brand identity and embraced an innovative motion brand identity. The objective was clear: position Xbox as a top-tier entertainment platform that appealed not only to gamers but also to people seeking a high-quality experience with their favorite movies, music, television shows, and applications.

Nike, ‘Go Lighter, Go Longer’ campaign were described as a ‘metaphorical exploration of air and the negative space it occupies.’ 

Squarespace, a leading website design platform, is on a mission to inspire individuals to think creatively and step outside their comfort zones. They did the very simple thing to show the brand identity:

Summary

When it comes to video marketing strategy, a brand animation holds a pivotal role. It acts as a powerful tool that aligns your brand’s values, messaging, and storytelling in a visually engaging format.

By integrating brand animations into your marketing efforts, you can establish a deeper connection with your viewers, fostering a sense of familiarity and trust. If you need a help and a creative decision for it, just contact us. As you know already – if you’ve been reading it well – we are on the market over a decade. We know some stuff:)

In our fast-paced time, people always need fresh ideas to inspire them. But also just to keep them close to your brand. Don’t shy away from using one of the best tools of our time to stand out.