Animation in Darvideo Animation Studio

11.12.2017

Why has Darvideo Studio emerged?

My journey to video has started during the 6-months student program in the UK. There I bought first digital camera and started filming. In the beginning, it used to be videos for friends, but soon I got commercial orders for corporate videos and commercials.

How have you discovered the perspectives in the animation industry?

5 years my team and I worked as a video production studio. We filmed promotional videos, commercial films, TV spots and video content for digital media. Soon I understood that rapidly developing graphics and cartoon technologies have conquered the video and internet industry. A great amount of companies, startups, businesses needed explainer videos and graphical videos to inform their clients about what they do. And the boom have mostly touched hi-tech and innovative industry and new companies. That was an intriguing time to let the ideas to be visualized in animated and viral videos!

What are the key advantaged of the studio?

We never have stopped experimenting and testing new formats and new Medias. Animation includes many styles and formats – motion design, character animation, flash animation, 2d and 3d animation, flat design, whiteboard animation, explainer videos and many more. Since 2014th, we have covered them all. Although now we have focused on high quality Explainer Videos with characters and motions design – the most demanded and effective videos. At the same time, we have greatly improved all in studio processes and team rules to deliver videos on time and developed easy and clear step-by-step pipeline for clients – from idea to ready-for-broadcast video! However, our biggest advantage is Darvideo Animation Studio’s solid agile team of passionate professionals!

Can you share your life hacks and advices for future animators and artists in creative industry?

Because of the 8+ years of experience in video and animation production, I can say only two statements for all who want to build an animation career either as a studio specialist or as a freelancer creator. First, making animated videos is a mixture of fan and a hard work. Second, when you create something truly fascinating and capturing viewers’ attention you always prized with bursting power and inspiration for future even greater projects. Moreover, this journey is endless and wonderful.

What would you say to your clients, agencies and companies who require animated videos and explainers? What is so important in choosing the right vendor for video production?

There are several points you definitely should focus to be on the right track and to find the studio you always will be satisfied with. First, whatever they say – look precisely on the portfolio. Previous works done by the studio will tell you more than people do. If you like it and feel inspired, it is a good sign to move forward. Next is try to start the communication with the manager or producer. If you feel they understand you and treat your needs correctly, reply in time even before you started real project – in most cases you will have a great time while working on a project too. And one more thing I consider to be significant is what team will do your project. Try to get acquainted with the animation team. Make a meeting or a Skype call or just talk to a producer or art director to learn more and understand how the project work in the studio is organized, with whom will you communicate during the animation process and what professional will take part. Following this approach will make your chose of the video supplier clear and fruitful.

What is animation pipeline so often mentioned in the animation studio processes?

Pipeline is the basic principle of work in a studio. It may vary form one studio to another. However, following the pipeline keeps all creative process controlled and efficient. To tell a long story sort pipeline is a stage-by-stage checklist. Simple version of pipeline is: Briefing – Script development – Storyboarding – Drawing – Animation – Sound and VO – Composing and Rendering. In the very beginning, we understood that adhering the pipeline makes the results of our work original and constructive at the same time.

How animation will develop in future?

There is an opinion that future animation is exclusively 3D, Virtual Reality (VR) and Augmented Reality (AR) and other technologies like this. Undeniably, nowadays technologies amaze and provide us with captivating experience. But genuine animation is far not only a technology. Superior animation is – in most situations – a breathtakingly told story, live and involving character whom you definitely believe and values you share and inspired with.

Yuriy Polyashko

Art Director

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