Engaged Employees = Engaged Customers: how animated training videos improve knowledge retention by 3x

These days, customer service is a key differentiator. Nothing defines a brand more than its engagement with the customers. If your brand communicates badly, it will most likely turn people away from you. But how do you ensure your employees are equipped to deliver exceptional service consistently? Especially, when new people come to your company over and over? The answer lies in creating a highly engaged workforce, and animated training videos are a powerful tool to achieve this.

Why Animated Training Videos?

But let’s get back for a moment. What traditional employee onboarding offers? Well, it is often text-heavy manuals and lectures, which can be monotonous and lead to poor knowledge retention. There are companies that are trying to make it in another way, and offer a lot for new employees.

Animated videos may be a part of this. Animated training videos, offer an interactive approach that captures attention and boosts engagement. After all, we live in times when people look for interactive experience everywhere.

Why should the workplace be different? 

Enhanced Learning Experience: Animations can explain many concepts in a clear and visually appealing way. By incorporating storytelling elements and characters, viewers are drawn into the narrative, making the learning process more enjoyable and memorable.

Improved Knowledge Retention: Studies show that animation can increase knowledge retention by up to 3x compared to traditional methods. The combination of audio, visuals, and storytelling creates a multi-sensory learning experience that strengthens information recall. If you try just text, just audio, or just video – any of that will not have the same effect. 

Increased Engagement: Animated videos are inherently more engaging than static text. Humor, interactive elements, and relatable characters can keep employees hooked, fostering a positive attitude towards training. 

The Onboarding Advantage

Modern corporate culture is a vital part of any company. When you get a new professional in your team, you want him to absorb all the tones and the shades of your company. If new people don’t – or don’t feel – company culture and so-called “vibe”, they won’t be good at representing your values. The employee onboarding stage is crucial for setting the tone for a successful customer service experience.

Animated training videos can be particularly beneficial during this time:

Product Knowledge: Complicated product features or functionalities can be explained clearly and concisely using animation.  Interactive elements can allow employees to test their understanding. It will help to understand if they are confident in explaining these features to customers.

Company Culture: New hires can be immersed in your company culture through engaging animations that showcase your values, mission, and work environment. This fosters a sense of belonging and motivates employees to deliver service that aligns with your brand identity.

Customer Service Scenarios:  Real-world customer service scenarios can be brought to life through animation.  Employees can learn how to handle different situations, from resolving complaints to upselling products, all within a safe and controlled environment.

Specific Video Ideas for Onboarding

Here are some specific video ideas to get you started with your employee onboarding program:

Welcome Video: A warm and inviting welcome video featuring company leaders or animated mascots can introduce new hires to the company culture and mission. Of course, this is just an accompanying piece; you should create an experience that sticks with new people as a whole. 

Company History: A whiteboard animation or motion graphic video can showcase the company’s journey, from its inception to its current standing. This is the simplest thing you can do. On the other hand, you can ask an animation studio to help you with the ideas.  

Product Demo: A 3D animation or explainer video can take employees on a deep dive into your product or service, highlighting its features and benefits in an engaging way. If you create software, it could be a good idea.  

Customer Persona Videos: Animated characters can represent different customer types, helping employees understand their needs and buying behaviors. Segment your customers, and show them through a video. 

Customer Service Role-Playing Scenarios: Interactive animated scenarios can allow employees to practice handling common customer service situations. Of course, there are many ways to make an onboarding video even a better one – for example, you can use the chain of short videos, animate top management or other employees, etc. Make sure to discuss such things with your animation team.  

The Customer Service Connection

The impact of animated training videos goes beyond just onboarding. When employees are equipped with a strong understanding of products, company culture, and best practices for customer service, it translates into a more positive customer experience:

• Employees who are confident in their knowledge can answer customer questions accurately and efficiently. This builds trust and fosters positive interactions. Plus, they feel like they represent something they share on the level of values. 
• Animated training simulations can equip employees with the skills to navigate difficult customer situations. They can learn de-escalation techniques and effective communication strategies, leading to better resolution rates.
• Engaged employees who are passionate about their jobs and knowledgeable about the products or services they represent are more likely to go the extra mile for customers. This translates into higher customer satisfaction and loyalty.

Conclusion 

Corporate culture changes and grows, but it simply can’t exist without people. The more people are carrying the values and represent them before the customers, the better chances the brand will scale. Find the right animated studio for this job, and work with them to create a perfect video – or number of videos – to ensure your employees get everything they need to become a part of a company.

You can always contact Darvideo Animation Studio – with our extensive experience we can handle anything you have in mind.