Health animated explainer videos

With a shortened consumers’ attention span and today’s world saturated with digital content, brands are looking for effective ways to engage their audiences for longer and establish strong relationships. Just like other companies, healthcare providers need to differentiate themselves to stay ahead of the competition. And that’s what the health explainer video is here to do.

It’s not easy to communicate about complex topics and issues related to healthcare using only text, but it can be done effectively with animated explainer videos. Using a combination of eye-catching visuals, storytelling techniques, convincing voiceover, and beautiful music allows healthcare organizations and pharmaceutical companies to inform both patients and doctors about effective treatment methods and innovative medications. Wondering why? Because people never buy, invest in, or genuinely care about something if they can’t clearly understand why it actually matters to them. And when it comes to their health and wellbeing, these concerns are really important.

How Powerful Is Animated Explainer Video about Health and Care?

The pharmaceutical and healthcare industries face a unique set of challenges when it comes to marketing, and crafting content can be tricky. Today’s consumers, especially millennials need in-depth information about their potential health conditions and they prefer to search on the internet. Yet complex medical information can be hard for many patients to grasp. It’s not easy to communicate accurate, cutting-edge information to people who have a low health literacy level.

Healthcare and physical and mental health issues can be stressful for patients, and the subject matter can be also emotionally challenging, and you can’t expect that ordinary people will understand medical jargon. But every person needs to understand basic health information about common diseases, treatments, medications, and services to make appropriate, informed health decisions. For example, all patients need a clear understanding of the benefits of screening or medical tests and how specific treatments and drugs work.

They should also have a good idea of essential steps before, during, or after a certain medical procedure. Effective healthcare animated explainer videos are ideal for communicating difficult concepts. They help audiences visualize and retain the right information, and ensure it’s communicated in a consistent way.

Today, animated explainer videos are becoming a significant part of health digital marketing and communication when it comes to helping patients explore treatment options, discuss diagnoses, or get a better understanding of digital health technology.

How Can Healthcare Organizations Use Explainer Videos?

Animated explainer videos are effective tools for educating the public and eliminating the medical knowledge gap between patients and doctors. Pharmaceutical companies and healthcare providers can benefit from the use of animated explainer videos as a resource for patient information about new medications and services, for sales representatives to explain new medical products quickly. They can be also used to educate medical professionals about new innovative treatment practices and many other purposes as well.

Preventive Measures

Medical and wellbeing explainer video are widely used at schools and other educational institutions and even offices. They help educate people of all ages about the self-protective measures to prevent catching common diseases, wellness, healthy lifestyle choices, and developing healthy lifestyle habits. 

Branding

Pharmaceutical and healthcare companies can use explainer videos to tell stories of their brands and communicate their values to consumers. That’s an effective way to build thought leadership and develop strong relationships with your audience based on deep emotional connections. 

Explain the Nature of Disease and Its Symptoms

About 50% of young adults search the web to find information about disease symptoms. With a multitude of online resources that use many technical terms and definitions, this audience may feel overwhelmed by the amount of information.

Animated explainer videos can condense that information into a concise, digestible package and explain everything using simple words. Animated videos also help healthcare professionals give patients a big picture of their disease and explain all its aspects without using medical terms in an engaging way.

How Medications Work

When people are diagnosed with a disease, especially chronic, they need guidance on how to manage their symptoms and readjust their lifestyles. That’s why they need a good understanding of how different drugs and other types of medication work. That can help them manage their doses in accordance with their food intake. The mechanism of action animated explainer videos give patients a clear picture of how different medications work on a molecular level, visualizing those complex processes through easy-to-understand animations.

Device Management

Explainer videos help patients and healthcare professionals learn how to use innovative medical products, apps, and sophisticated devices. 

These are videos that educate doctors and nurses on how to treat and manage patients and how to perform standard procedures within a healthcare facility. These days, medical professionals also use different cloud solutions and apps to optimize their processes.

Explainer videos that tell about how to use such sophisticated apps have become increasingly popular. The reason is that when it comes to training, more than 72% of people prefer to watch videos instead of reading long manuals and tutorials. Such videos are also popular among medical students. Compared to traditional learning methods that rely on reading textbooks, animated explainer videos visualize abstract concepts and increase mental retention.

Final Thought

Every business can benefit from animated explainer videos that educate and entertain their target audience, especially startups with innovative solutions in the healthcare and pharmaceutical industries. You need to convey a message that is extremely important and have a target audience where a clear understanding of complex concepts and processes is vital. They fit naturally almost anywhere online. You should include an engaging animated explainer video in your marketing mix, no matter what goals and objectives you are trying to accomplish, and you are sure to see great results.