How animation works in the crypto world

The crypto hype has been changing the world for years. So-called “hamsters” come and go, but there are more and more players in the world of web 3.0 finances. But the area is still rather vague for many people, it is still in the stage of shaping everything.

Many things aren’t at the same level as in the web 2 generation, so history is created right in front of us. Even though tech professionals love web 3.0 and understand it, many people outside of tech jobs join the crypto world one way or another. And even more, want to become a part of it. But not every concept is easy to understand — moreover, most of them are quite hard to explain.

Why would you need animation in the crypto sphere?

The cryptocurrency concept is hard to understand because the idea seems too innovative for many people. Even if you are in the bubble of your crypto geeky friends, you still understand that many people outside of it probably can’t understand your jokes.

Besides, grasping the meaning of certain technology is always easier for tech professionals. So animation — with its ability to simplify things, but not reduce them — is a perfect tool for showing people how things work. Especially blockchain-based innovations. For many people, all those airdrops are just another term. Animation, besides being an integral part of crypto projects, is also efficient in one of its main abilities — to explain concepts and ideas.

Some of the best-animated videos in the crypto world

Terra used its great association with space and delivered an amazing video that explains how the protocol works. The motion graphics approach is perfect for such an explanation and its goals. 

What may happen if you combine partly CCG mechanics and NFT? Probably our video is one of the best answers to this question. It presents a new platform that marries cutting-edge digital technology as ancient as the world itself collecting instincts and pursuing a noble goal to help digital artists better monetize their artistry. Here’s the story behind it.

They met on the launchpad and marketplace for NFT collections, bringing together Creators and Collectors. Different Creators with devoted communities can join the platform and easily create gamified NFT collections. Creating and minting NFTs is free. Creator also receives lifetime royalty from secondary sales.

Collections include 21 cards — 11 commons, 6 rare, and 4 legendary. Creators have full creative freedom. They set prices, and schedule the drop date. Then they build anticipation and promote collections to… Fans! Growing from fans to… Collectors! NFT packs are sold in 3 rarity classes — Common, Rare and Legendary. Pack opening is a unique experience Discovering cards, serial numbers, and Easter eggs!

Collectors trade in the secondary market and… … get rewards for completed sets! Where are they going? Aiming for the stars with our utility token — there are Silver, Gold, and Platinum tiers, granting early access to drops, earning unique badges, and much more. Get on board to keep up! Where Creators and Collectors meet to reach the stars! 

Metamask is an extremely important concept. To show it, the animated team used one of the most known, yet wonderfully wrapped associations — Super Mario scenery. The voice-over which is always an important part of the story made it perfectly and comforting to watch this video.

Karafuru is an NFT collection that was released in a partnership between the Museum of Toys in Indonesia and Indonesia-based artist WD.WILLY. There was nothing to explain here, but let’s be honest: the video is simply mesmerising. Just a great way to present the NFT collection and make people interested in it. 

Ethereum. Even if you are far from the crypto world, you probably heard about this innovation. Have you? Anyway, if you haven’t, there’s a great chance to learn what it does. Ethereum introduces how the product works as a digital currency. Very schematic, this video just shows how the system works, explaining it gradually. The 3D elements combined with motion graphic animation perfectly reach the goal of explaining things elegantly. 

How about a whitepaper in the form of 2D animation?

Here is what the creators say:

“Step into the Delysium Multiverse. We’ve released our Whitepaper as a game – The world’s first. Whitepaper Inside, you’ll find a Cyberpunk world with NPCs giving out exclusive information about Delysium”. 

Today Galxe have 4.2 million+ Galxe ID Users. Galxe ID is a product that aims to be the identity suite in Web3. This ID represents users across multiple chains and off-chain social platforms. Galxe ID is becoming one of the most important tools for recording users on and off-chain footprints in the Web3 world. Let’s take a look at the next big player in the web 3.0 field.

Open sea has never been unimportant, has attracted lots of users to the NFT. In this video, OpeanSea uses 3D elements with some 2D animation to convey the concept. There is a real interface in the video which makes it much easier to get the point. 

Crypto cards have become as important as normal bank cards we are all used to. More crypto services and platforms are launching their own cards to let people pay in real life. A great video where nothing has to be explained, but rather promoted. 

Partly animation, partly just a video. Crypterium uses video to grow its shareholder community. A video is supposed to convince people to join a brand and create a sense of trust. What is the best way to do that? Just to tell your story — how the company grew, what achievements they have, and how they can make a difference. 

Cartoon-type, a very colorful video that explains not only the product but also touches on the theme of what is a digital token in general. Engaging, interesting, and simply marvelous video. 

Moonbeam is an Ethereum-compatible smart contract platform on the Polkadot network. The aim of the video is to build awareness, that’s for sure. The animation style that consists of both 3D and 2D animation and soft colors makes this video just wonderful. 

The fate of NFT

People used to the fact that influential figures, like Elon Musk, would say something in regard to blockchain, and a few words turned out to be enough for digital money to skyrocket its price. It happened. Maybe it will again. The number of different coins or crypto platforms has been continuously emerging. For example, not that long ago all of us – or maybe most of us – probably felt strangely interested in the fact that Grimes – a musician that is quite close to the guy we already mentioned in this article – was getting millions of dollars for NFTs. Later the founder of Twitter stepped up into this game and autographed a tweet…and made it on sale as NFT.

Finally, worlds have gone mad: Merriam-Webster Selling Definition “NFT” As NFT. But that isn’t possible now. When the crypto winter came and everything went down, NFT started backfiring. Turns out, the hype wasn’t permanent, and many projects just delivered no value. This has caused an avalanche that buried many projects, but NFT as a technology is still great. But when the hype is gone, NFT projects in order to survive have to bring something tangible to the world. It is reminding us about the ICO — in its time the technology had absolutely the same circumstances.

First, there was this big hype, millions of dollars raised in the industry, and after a while, the technology stayed, but many worthless projects just disappeared. Game companies said their NFT plans were not motivated by profit. Instead, they said, NFTs give fans something fun to collect and a new way for them to make money by selling their assets.

“It really is all about community,” said Matt Wolf, an executive at the mobile game maker Zynga, who is leading a foray into blockchain games.

“We believe in giving people the opportunity to play to earn.”

The rush to embrace crypto in games has gathered steam over the past few years. Some developers began building games on the blockchain, making it easy for players to collect digital assets and prove they own them. One such game was CryptoKitties, a 2017 hit where players collected digital cats, some of which sold for more than $100,000.

In the pandemic, blockchain-based games like Axie Infinity, where players make money by earning and selling NFTs, also became popular.” The New York Times Yes, play-to-earn — is one of these valuable ideas that can work even during crypto winter. The NFT gaming industry (therefore, animation) is not something new that suddenly came out in the times of big crypto hype (nowadays). NFT-centric games, animated in a specific way, have existed ever since 2017.

Somehow people learn about NFTs only now when the big hype showed everyone around how it can change everything we used to. Besides, only now have people got into the whole “ let’s bring favorite gaming assets to life” kind of mood.

Some gamers weren’t really happy about the idea of having their rewards and assets converted into real-world assets – money. But the majority found that possibility a real booster. This is true. Why is NFT with all their animation-based things not only going to survive but will be thriving?

Here’s an extremely interesting thought from Ben Levy, Diego Salinas & Billy Oxley:

“Have you ever heard of the concept of “1,000 true fans”? It’s a term created by Kevin Kelly (creator of Wired Magazine) Kevin’s idea is simple. 1000 true fans say that any creator (eg. a musician, or blogger) can “make it” if they find 1,000 true fans who are willing to pay $100/year. 1,000 fans x $100 = $100,000 per year. It doesn’t make you rich, but making six figures doing what you love is the dream for millions of creators, musicians, artists, etc.. A true fan is someone who will line up in the cold just to get a picture with you. They buy your crappy t-shirt merch. They know your inside jokes.

NFTs are ‘true fan’ technology. It gives them: A status symbol – Proof I was here early & I’m one of the top 1,000 fans A membership card – You can offer exclusive perks/access to your NFT holders. It’s like a digital back-stage pass to your top fans. A way to “invest in your success” – The same way people buy “rookie cards” for athletes. Buying someone’s NFT early on is an investment. If you buy Taylor Swift’s NFT, and then she becomes a superstar, your exclusive 1 out of 1000 NFT is going to be worth a LOT more than you paid for it. Today, creators try to use platforms like Patreon & Instagram to reach and reward their true fans. But NFTs are better. You can’t re-sell your patreon monthly membership when the creator takes off. You can’t tell who your top 1000 fans are from your Instagram followers”.

The Crypto world’s main visual language is an animation

That’s true, and no one can really say it’s not like that. It is. Avatars, design, animated icons. All of that was a long time ago and became a part of Web 3.0.

How this happened is quite hard to track. It seems that animated content was just inherent for the new web generation. The animation was always a medium that crypto needed. Why? First of all, Web 3.0 is too strongly associated with something rather futuristic, and the future in general.

We always hear about new achievements and new possibilities that are opened up with these technologies. Animation with its tools in disposal and illustrative abilities is just the best for such depictions. Second, and that is the most obvious reason, animation can explain literally everything. But not just explain: it can use storytelling to create a broader picture.

To take the context and show it to you in just a few seconds. Third, animation is much more related to NFT and the virtual reality of Web 3.0. Metaverse is coming, and it is going to be based on crypto fundamentals. Is it possible to create it without animation and its resources? Nope. Fourth, the main art that exists in the form of NFT — is digital animation. Coincidence?

Conclusion

Crypto winter is making it harder for every crypto enthusiast. But this is not killing this area. On the contrary, it is getting stronger, more understandable, and safe. Yes, safety has always been a problem when it comes to Web 3.0 because many projects were just scams. Today it is way more different — there are more rules and understanding in Web 3.0, more regulation, and more reliable projects. Almost all of them are using animated materials to highlight at least a part of their identity. And they will be doing it even more.