How fintech industry double its audience in the U.S. market by animated promotion

Here’s the thing: highbrow industries are more and more into simplifying their concepts so everyone would understand that.  These days, lots of fintech companies are using videos to get their message across. They find that things like explainer videos really help them connect with customers, explain what they offer, and make complicated stuff easier to understand. But these videos aren’t just for getting attention; they also keep customers interested and help them learn about the latest tech in finance.

Instead of bombarding viewers with endless graphs and charts that would make even Einstein take a nap, fintech embraced animation. We’re talking cutesy cats explaining robo-advisors, colorful explainer videos, etc.  Imagine scrolling through a wild mix of Saturday morning cartoons and grown-up money discussions. Surprisingly, it clicked! Turns out, folks prefer a squirrel explaining compound interest over a boring guy in a suit talking about it. Who would have thought?

Animation as a Timely (and Timeless) Medium for FinTech

Sure, the animation was eye-catching, but fintech didn’t just rely on sugar-coated visuals. They also tapped into the zeitgeist, you know, that cultural water cooler everyone loves to chat about. They also injected humor into the mix. Let’s face it, finances can be stressful, so a good chuckle goes a long way. And let’s be honest, some of the financial jargon out there is just begging to be parodied.

Fintech wasn’t afraid to poke fun at itself, which endeared them to audiences who might have otherwise felt intimidated. Let’s explore some powerful examples! 

PayPal

This one is a little bit old. PayPal made it extremely simple to understand what they offer, and why is that cool. Why did we even start with this example?

This American company has achieved something remarkable in the fintech world, standing out as a top leader. Their straightforward explainer video focuses on their service’s top-notch quality, boasting it as the fastest, most secure, and simplest option for online payments. The video directly addresses customers and showcases the exact qualities they seek in an online payment solution. 

Terra: Anchor Protocol

Let’s take a look at a more complex financial service that is understandable for less people in comparison with PayPal. A great way to help people who aren’t good with technology understand blockchain products is to use stories. That’s what Terra did.

They started by talking about a problem their target audience has, using a simple comparison. Then they explained how their features can solve this problem and make their audience’s lives better. This formula of storytelling, identifying a problem, and offering a solution always works well for creating effective marketing messages. 

Metamask

Is there a smarter way to introduce a new idea than using something really basic? Well, think about Metamask. In their video, they make us think of the old-school game Super Mario Bros. They show a girl hopping from one stone to another, which keeps us hooked on what they’re explaining. When they blend visuals and soothing voices behind, it feels cozy and makes it easier for us to remember what they’re saying. 

Coinbase Wallet 

Another crypto tool that needs no introduction for tech savvy people, but requires a lot of step-by-step guidance for mass adoption. Coinbase Wallet has perfected the art of social media videos. These clips are tailored for platforms like Instagram and TikTok, designed to captivate audiences in seconds.

Dispensing with voice-overs, they opt for striking visuals and succinct text overlays. This approach ensures that viewers, even those without sound, grasp the essence of what Coinbase Wallet offers. A clear call-to-action seals the deal, urging viewers to explore further. You know what is most vital here? The video is perfectly simplified the concept.  

Crowd Funding 

CrowdWiz addresses the problem of traditional banking and financial institutions by introducing the first-ever investment system based on collective wisdom. Wow, you need a good explainer for such a breaker! Instead of investing alone or relying on just one expert, CrowdWiz encourages you to make smarter and more profitable investment choices by pooling your knowledge.

You can create your own fund and invite anyone you trust to join: friends, family, coworkers, or other savvy investors. Then, all members of the fund can collectively decide on investment actions through a transparent voting process using the Ethereum Blockchain. Whether it’s trading on the market or buying ICO tokens, decisions are guided by the combined wisdom of the group.

By democratizing the investment process and putting people in charge of the fund, CrowdWiz removes expensive middlemen. There are no fund managers, no banks, and no hefty fees—just a community of investors making decisions together. The video explaining all of that really well.  

Open Sea

NFT isn’t gone: it survived the bear market and become a really useful technology. But what was the video introducing the platform for it? In this example, OpenSea employs a mix of 3D elements and some 2D animation to craft an engaging and informative explainer video. The animators cleverly incorporate a real interface to showcase the product throughout the video.

Additionally, the voice-over utilized in the video resembles that of a knowledgeable friend who is enthusiastic about introducing OpenSea, which helps make the information more accessible and understandable. 

OVR

In this video by OVR, explaining the concept of an augmented reality platform that incorporates blockchain technology and NFTs is made incredibly straightforward. Instead of overwhelming viewers with complex jargon and unnecessary visuals, the video wisely chooses to hone in on the specific graphic being discussed by the narrator.

By eliminating any potential distractions, such as flashy animations or unrelated images, the viewer can stay focused solely on absorbing the information being presented. This approach not only simplifies the topic but also enhances the clarity and effectiveness of the message, ensuring that viewers can easily grasp the key concepts behind OVR’s innovative platform. 

Conclusion 

The Fintech industry has exploded in size, not only in the USA but across the globe. It’s not just about money anymore; it’s about revolutionizing how we handle finances. With this big boom, tons of innovative services have popped up, drawing in more and more people.

And guess what? Many folks get hooked by watching these awesome animated videos that explain what Fintech is all about before delving deeper into the intricacies of these services. It’s kind of like falling down a rabbit hole, only this a marketing funnel. You start by dipping your toes into the water, and before you know it, you’re diving headfirst into the vast world of financial technology, checking out all the cool stuff it has to offer and what it can do.