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So, what is that? Who is the author of a video? What is the outcome of the challenge? Summary7 min read
Let me ask you a question: how often have you been amazed at seeing a great animation video on the internet? I believe the answer would be “quite often”. And that’s wonderful. However, let me share with you some results of my personal research, so to speak, in this area.
The thing is very simple: every time I asked somebody – not animators, though – about the most impressive thing about recently watched animation video clips or just a commercial or something that comes to mind animation-wise – I heard about style, “interesting use of colors”, “what the imagination!”, “fascinating plot”, or “it’s just amazing, I don’t know why”. And the variety of such answers. All of that sounds about right, do you agree with me? But that doesn’t really describe anything, is it.
However, I never heard about “a great experiment that showed me how vast animation can be”. Well, something close to that has been said when one of my friends was excited about “Love, death and robots”. Many people said it was “the anthology of styles”, so it affected how people defined it for themselves. So.
We rarely share with you guys pieces of animation that we find not just extremely great for some business goals, but that is just… marvellous. This time we decided to step aside a little bit and tell you about a video that is actually a great idea for marketing goals -we can’t leave you without it, never! – and simply an incredible piece – or even a masterpiece of animation.
Resource: Joel Machemer
So, what is that?
The video highlights 11 minutes of strange, interesting, and simply beautiful pieces of animation. Except for the fact that the very zest of the video is the variety of animation, there is another curious reason why this animation is worth watching and enjoying – all the videos here are based on the same original animation. Just one short video reinvented again and again and again.
Who is the author of a video?
There are many authors as well, but the original video was offered for “interpretation” made by one man. So, meet Clinton Jones, or how his Instagram nickname is saying, “pwnisher”. He is actually a very popular Instagram blogger with 133 000 followers. So, what did he do? He launched a challenge. He asked animators to create their own 3D animation videos based on his simple animation. 
“My name is Clinton Jones, and I love creating meaningful, high-quality art. Whether that’s through VFX tutorials, short films, 3D art, or film photography on my Instagram and print store. I love to put my heart and soul into everything I do.
My life-long quest for creating meaningful, inspiring content will lead me to my first feature-film, so my goal is to share this journey with my closest supporters, so we can learn and grow together in the ways of 3D art, film-making, self-discipline and creativity.”
The challenge that wasn’t limiting anyone in any possible way: the artistic freedom was complete. And you can actually feel that in a video.
What is the outcome of the challenge?
Walking is the very first thing that is replicated and rethought here. But that sort of a given, just technical aspects. The real bliss, though, is the works of animators that no one would expect to see. There are a whole variety of styles: we can see Studio Ghibli style, post-apocalyptic worlds.
Dragons, different equipment on the guys that are walking, green, kind of cyber light, and many worlds that amaze with their ambience. Besides being a challenge, what is so interesting about this animation?
Well, first of all, it pushes forward the boundaries of animation (is there some?!), and… helps to rethink the whole genre. That’s right.
When dozens of professional animators take one idea and allegories it in all possible ways, they reimagine something about animation. Make it broader. The experience of looking at such a challenge is rewarding – it is beyond all expectations.
What we eventually see in these 11 minutes of rethinking is just mesmerizing. A few seconds in this world, a few seconds in that, and then you are transported to another artist’s reality. If you are familiar with cyberpunk style reality, or if you admire immersing yourself in that, you’ll have a wonderful experience of watching a video offered by Clinton Jones. Each animation will make you feel satisfied with the number of details and precision.
Summary
If you think about it, the more something makes us wonder or simply draws our attention to itself, the more people want “to rethink” it. Animation as a genre in recent years evolved to new heights: nowadays it can be anything. It is also a lesson of borders – borders so subtle animation shares with us its capability to reflect most luminous parts of our imagination.
If you want to have a video like that one or maybe that thought of “rethinking” some of the plots and narratives inside your project has crossed your mind, well… you know what to do. Contact us, describe your request, and wait for the results. Ah, here’s the video itself. Enjoy!
