How to use omnichannel marketing in animation on the U.S. market

If you were looking for just one marketing trick that gives your project a 360-degrees perspective, congratulations; you’ve found it. It is omnichannel marketing. Let’s clarify who can benefit from it:

• Business owners
• Project that works with B2B clients
• Project that works with B2C clients
• For everyone who no longer believes in the efficiency of advertising

Are you among these people? No? We still can show you how to use one marketing solution across all your platforms. Even offline. Ready?

What is Omnichannel Marketing?

You’re watching your favorite animated series on TV, and you see a catchy commercial for a new animation project. It piques your interest. Later that evening, you’re scrolling through your social media feed, and guess what? There’s an engaging post about the same project.

You click on it, and it takes you to a beautifully designed website where you can learn more and maybe even sign up for updates.

The next day, you receive an email with exclusive behind-the-scenes content. And when you walk by a bookstore, there’s a stunning poster of the project in the window. This is how omnichannel works: it creates several touchpoints on different channels; including offline.

So your goal is to create an ecosystem from your marketing; even if you are using just two-three short animated videos, it is still possible.

Some Omnichannel Marketing Stats to Know

74% of customers used more than one channel to complete a purchase. According to Emarsys, 52% of customer-obsessed companies using an omnichannel strategy and see the improvement in customer interactions and engagement.

Also, they claim to see 62% higher margins and 54% higher loyalty and retention. 71% of customers wants more personal touch, says McKinsey. The same study showed 76% of these customers get frustrated when they don’t receive personalized experiences. Fast-growth companies attribute 40% more revenue to personalization, compared to average-growth companies.

How to Create an Animation Omnichannel Marketing Campaign for the U.S. market?

Know Your Audience. Before you start, understand who your audience is and where they hang out. Use data only from the U.S. market and double-check the location. Are they on social media, streaming platforms, or attending events that your product can squeeze in? Tailor your approach to their preferences.

Create Consistent Branding. Your project should have a consistent look and message across all channels. This helps in building a strong brand identity that people can easily recognize.

Email Marketing. Don’t underestimate the power of email. Collect email addresses and send out newsletters with exclusive content and updates. Add your animation video. Personalize scripts.

Offline Promotion. If your budget allows, consider offline tactics like billboards, posters, or even partnerships with local screens to show your animation video. Besides, you can use QR codes to make links to your social media and animated video offline.

Analyze and Adapt. Use analytics to track the performance of your campaigns on each channel. What’s working? What’s not? Adjust your strategy accordingly.

Collaborate with Influencers and Superfans. In the age of the internet, influencers are the new superheroes. Partner with YouTube animators or social media gurus who adore your work. They can help spread the word faster than the speed of light, or at least as fast as their broadband allows.

Optimize for Mobile Devices. Remember, your audience isn’t just sitting at a desk with a computer. They’re out there in the wild, armed with smartphones and tablets. Ensure your animations and marketing materials are mobile-friendly. The last thing you want is for your audience to squint at their screens to see your masterpiece.

Engage with Your Audience (It’s Not a Monologue). Social media isn’t a stage where you perform, and your audience watches silently. It’s a two-way street. Respond to comments, answer questions, and acknowledge your fans. Engaging with your audience makes them feel valued and keeps the conversation alive.

Keep an Eye on Trends (Without Losing Your Unique Voice). Trends come and go like fashion fads, and it’s essential to stay current. However, don’t abandon your unique style and voice to chase trends blindly. Blend the popular with the personal to create something truly special.

Conclusion

Omnichannel marketing isn’t a secret society; it’s simply a strategy that says, “Hey, let’s be everywhere the audience is!” In the world of animation, that means taking your brilliant creations to places like streaming platforms, social media, and even cereal boxes if it suits your style (just kidding, but who knows, Tony the Tiger might be interested).

Besides, it is about providing a personalized experience: each customer is vital. It is no longer about a mass you are addressing to. If you need to penetrate the U.S. market with a proper, well-rounded omnichannel marketing strategy, you can reach out to us. We know how to handle it!