I ordered an animated video. How is it going to work for my business (part 1)

As a business owner, you’re always looking for ways to stand out and make a lasting impression on your audience. There are many proven strategies to make your business one step ahead of its competitors. But in order to make buzz and establish a hook for your audience or investors, you need the strongest currency in promotion: a video. Better: an animated video. 

So, you are going to an animated studio, share your vision, and project details, and a team of professionals starts to work on your order. What do you know so far?

You know that animated videos are a powerful tool that can help you communicate your message in a fun, engaging way that captures the attention of your audience. But that’s too vague, isn’t it?

We feel you. Often businesses come to animation studios without really not understanding what to expect. We decided to break this cycle: we will explain what you should look for when you order an animated video from a studio, how the process will go, and what you will get. Let’s get into this topic immediately!

Benefits of Using Animated Videos for Business

Animated videos are an effective way to engage your audience and communicate your message. Unlike traditional videos, animated videos allow you to create a unique world that can be tailored to your brand and message. If you have a fintech project, you can highlight it in the most specifically created way that will put users’ attention right on the core message. Here are some of the benefits of using animated videos for business:

1. Increased Engagement

Animated videos are visually appealing and capture the attention of your audience. They are also more likely to be shared on social media, increasing your reach and engagement. Why? People are more likely to react to something out there. Vivid colours, artificial – in a good way – world, nice and pleasant voice-over… can you really ignore it?!

2. Simplified Messaging

Over-information is never good. People will get bored and eventually turn off your super-important message. Simplify! That’s what we recommend, repeating mantras of modern marketers. Animated videos allow you to simplify complex concepts and communicate them in a way that is easy to understand. This is particularly important for businesses that offer products or services that are difficult to explain. Again, if your product is from the tech industry, you have nowhere to look – choose an animated video! But even if your industry is nested in entertainment or provides everyday services like delivery, you will get a simple message with a means of animation. In 20 seconds, an animated video can explain and engage your audience.

3. Increased Brand Awareness

Buzz around a project in the world that does nothing but hyping around all the time is crucial. You have to get through the noise, making everyone hear about your project.

Animated videos can help you establish your brand identity and increase brand awareness. By incorporating your brand’s colors, messaging, and style into your videos, you can create a cohesive brand experience for your audience.

4. Increased Conversion Rates

It is all about the metrics these days. Who wouldn’t want to see that growth skyrocketing? Animated videos have been shown to increase conversion rates. By communicating your message in a fun and engaging way, you can increase the likelihood that your audience will take action.

Okay, so we established the possible outcome. Once you get an animated video and incorporate it into your marketing campaign, you will get a better message to share, and more room for attention to get.

Moving on!

Types of Animated Videos for Business

One goal – one animated video. No, we don’t talk numbers here. You can order a pack of videos, but in terms of styles, each will be more suitable for certain objectives.

There are many different types of animated videos for business. Here are a few examples:

1. Explainer Videos

Explainer videos are a popular type of animated video that is used to demonstrate how a product or service works. They are particularly useful for businesses that offer complex or technical products. But! Even if your product is not that hard to get, an explainer still can be a great way to demonstrate how it works.

What do you get: the explanation of your services, and offer to the prospects.

2. Promotional Videos

Promotional videos are used to promote a product, service, or event. They are typically short and designed to capture the attention of your audience. PR activities are required now for well-known projects as well as emerging ones.

What do you get: a way of wittily spreading a message about your product or brand. Need to tell people about something that is coming up? Go get a promotional video. By the by, we can do it. Keep that in mind.

3. Whiteboard Videos

Whiteboard videos are a type of explainer video that uses a whiteboard and marker to explain a concept or idea. They are particularly effective for businesses that want to simplify complex ideas.

What do you get: your product is being taken to an elementary level. Not because your audience is stupid (god forbid thinking like that), but just to make each part of your project more accessible to the wider audience.

4. Animated Infographics

Animated infographics are a type of video that combines animation with data visualization. They are particularly useful for businesses that want to communicate data in a visually appealing way.

What do you get: firstly, you get numbers that speak the precise, concise, and yet very eloquent language. It helps to convey data and convince your audience data.

How to Choose the Right Animation Video Company for Your Business

Let’s step back for a moment. In order to get a decent animated video, you need to choose an appropriate company. When choosing an animation video company, there are a few things to consider:

1. Experience

Look for a company that has experience in creating the type of video you want. Better — choose a company that created many videos in different formats. Make sure you watch plenty of that.

2. Portfolio

Look at the company’s portfolio to get a sense of its style and quality of work. Ask yourself: do I want to have some of these for my project?

3. Reviews

Read reviews from previous clients to get a sense of their experience working with the company. Here’s where the testimonials we wrote about might work.

4. Price

Price is an important factor to consider, but don’t choose a company based solely on price. Look for a company that offers high-quality work at a fair price. However, if your budget is somehow limited, you can negotiate it with the animated studio.

How to Collaborate Effectively with an Animated Studio?

Okay, one of the main questions for any business that orders a video is simple: how to collaborate effectively with a vendor?

Consider it a great way to bring your vision to life. You are the one who knows your project’s goals and its way of messaging the audience. Now you have to make sure an animated studio knows it as well.

Here are some tips on how to collaborate effectively with an animation studio if you are their client:

 Clearly define your goals and vision: Before starting any project, it is crucial to have clear goals and vision for what you want to achieve. This will help the animation studio understand your expectations and enable them to create a video that meets your needs.

Communicate regularly: Communication is key to a successful collaboration. Some studios allow making changes to a video only in the initial stages of creating a video. If that’s your case, make sure to set up regular check-ins with the animation studio to discuss any changes, updates, or feedback on time. This will help ensure that the project stays on track and meets your expectations.

Provide detailed feedback: Feedback is essential to improving the quality of the video. Make sure to provide the animation studio with detailed feedback on what you like and don’t like about the video. This will help them make changes and adjustments to meet your needs.

 Trust the animation studio’s expertise: While it’s important to communicate your vision and expectations, it’s also essential to trust the animation studio’s expertise. Meaning: they are trying to bring your vision creatively. The animation studio has experience and knowledge that can help bring your vision to life in a way that is both effective and engaging.

Be open to suggestions: The animation studio may have suggestions and ideas that can help improve the quality of the video. Be open to their suggestions and consider their ideas as they may help you achieve your goals more effectively.

    Set clear timelines and deadlines: Finally, make sure to set clear timelines and deadlines for the project. This will help keep the project on track and ensure that it is completed on time. This is the thing that is much better to negotiate together with an animated studio: they will tell you realistic time frames, while you suggest your expectations.

Animation Videos for Business: Cost and ROI

While the upfront cost of producing an animation video may seem high, the return on investment (ROI) can be significant. Animation videos can help businesses increase brand awareness, engagement, and conversions. Studies have shown that videos can increase website traffic by up to 41% and that visitors are more likely to stay on a website that has a video. Moreover, animation videos can help businesses simplify complex ideas or products, making it easier for customers to understand them.

Animation videos can also be used for marketing purposes, such as social media ads or email marketing campaigns. According to a study, social media posts with video content have a 48% higher view rate compared to posts without video content. This shows that animation videos can be an effective tool to increase engagement on social media platforms.

While the cost of producing animation videos for business can vary widely, the potential ROI can make it a worthwhile investment. Not only can animation videos help businesses increase brand awareness and conversions, but they can also simplify complex ideas and products. Additionally, animation videos can be used for marketing purposes, such as social media ads or email marketing campaigns, to increase engagement and conversions.

Summary

Animated videos are a powerful tool that can help you communicate your message in a fun and engaging way. They can help increase engagement, brand awareness, and conversion rates. If you’re considering incorporating animated videos into your marketing strategy, follow the tips outlined in this article and choose an animation company that fits your needs. With the right approach, an animated video can be the key to your business’s success.

This is just the first part of this article. Make sure you follow the updates to read the second one to get a full guide on such a vital topic. And if you have any questions or want to negotiate something with an animated video, we are always open to your requests.