So, did you order an animated video for your business already? If you did, you better know what you will eventually get. If you did not, well, you still have a lot to learn about the outcome you get from an animated studio.
Animated videos have become a popular marketing tool for businesses of all sizes: small, medium, large, or global. You just founded a startup? Tell about it with an animated video, and people will hear you. No, better this: they will notice you!
They are versatile, engaging, and can effectively communicate complex ideas and information to a wide range of audiences. In this article, we will explore how animated videos can work for a business that orders them, from various angles.
Engaging storytelling
Modern animation has adopted sophisticated, and extremely engaging storytelling narratives. This will help your project to establish a line for new and existing customers that are going to make your product visible in a different light.
One of the main advantages of using engaging storytelling in animation is that it can convey complex ideas or concepts in a simple and memorable way. Whether you’re promoting a product, service, or brand, using storytelling in animation can help you communicate your message in a way that is easy to understand and retain.
Furthermore, storytelling in animation can create a strong sense of empathy between the audience and the characters. When people feel emotionally invested in a story, they are more likely to remember it and share it with others. This can lead to increased brand awareness, loyalty, and customer engagement.
Creative interpretation of your vision
On paper or during the conversation, you will try to convey your vision with words and a mood board prepared by a studio. But when you see a result, it is only structurally the same: the team of animation professionals will give your product another dimension and make it more valuable in the eyes of future customers. There are many stories about the products that used animated videos for rebranding, and they had a whole commercial narrative majorly shifted.
The best package for your commercial
After all, every move you make is one way or another a commercial move. Here is the thing: an animation studio will choose the best package for your video and wrap it up, so your audience could see it easily. By ordering an animated video, you are not only getting a pretty video full of colours, but get a professional strategy of how to communicate your marketing purpose through a story in that video. Your animation vendor will rely on statistics and research in your field.
Resource: Giphy
Freshness to your marketing campaign
Marketers these days are tending to be more creative than ever. So you are probably using native advertising, maybe AI is helping you to craft some cool info hooks, or you are using sophisticated frameworks for lead generation. But to freshen up your campaign or strategy, and make it “front-end” than all the activities we mentioned (that definitely more “back-end”), you are going to need animation.
Reached KPIs
We said it. Yes, that’s what you will get with a properly made animated video. Of course, if your video fails at some point to reach the objectives you have, it won’t bring you those numbers in the metrics. But if you work well enough with your animated studio, we guarantee that you will smash these KPIs.
Resource: Giphy
What else? Read this!
Animation is also capable of bringing you the following outcomes:
- Generating customer leads — one of the primary goals of marketing animation videos is to generate leads for businesses. By creating an engaging and informative video, companies can attract potential customers who are interested in their products or services. These videos can help businesses to establish a relationship with their audience and encourage them to take action, such as signing up for a free trial or making a purchase.
- Attracting investors – animated videos can be a powerful tool for attracting investors to your business. Including an animated video in your pitch deck can help to communicate your company’s value proposition and demonstrate how your product or service is unique. A well-crafted animated video can help to engage investors and leave a lasting impression on them.
- Help to grow the audience on social media channels, including Instagram, Linkedin, and Twitter, not to mention YouTube.
- Make it easier for customers and prospects to understand a product — by using visuals, animation, and storytelling, businesses can explain the features and benefits of their products or services in a way that is easy to understand.
Summary
Greatness is hard to measure, but with great animation, we are one step closer to it. Right? Animation is tailored to the specific needs of a client – you, in that case – will bring the results you require. Just make sure to communicate it with your vendor.
Animated videos can be a powerful tool for businesses looking to effectively communicate their message and engage with their audience. If you want your business to establish a unique and memorable brand identity and reach your marketing goals — ring the doors of an animation studio. Plus, you already know what you will get, and hopefully, the foggy and vague feeling you might have before already cleared out.
If you have not already ordered an animated video for your business, now is the time to consider it and reap the benefits it can bring to your brand. Contact our studio today to order your own customized animated video and take your business to the next level!
