Make an animation project cheaper: how to get a great video and pay less (Part 2)

Welcome back to Part 2 of our guide on how to make your animation project cheaper while still producing a fantastic video. In Part 1, we explored some cost-saving strategies, and in this continuation, we’ll dig even deeper. Are you with us?

Embrace the Power of DIY (Do It Yourself)

You don’t need to be the next Walt Disney to bring your ideas to life. With user-friendly animation tools available online, even your pet cat could be a budding animator (well, almost). Experiment with DIY animation platforms, and you might be surprised by the gems you can create without breaking the bank.

Who knows, your cat might thank you for the newfound fame! All jokes aside, even though this is a risky endeavor, you should take it only if animation is rather a complementary thing in your toolkit. Otherwise, if you rely heavily on animation as the main marketing strategy, don’t do it yourself, or take at least some part of it you are sure you can do.

Time is Money — Use it Wisely

In the world of animation, time can be a double-edged sword. Plan your project timeline strategically. Avoid unnecessary revisions and last-minute changes that could inflate costs. A well-thought-out plan not only saves money but also ensures a smoother animation process. If a studio has only a small frame for taking the revisions, make sure you squeeze in it. After all, time is money, and we’re here to save both!

Hunt for Hidden Discounts

We all love it. Just like Easter eggs, discounts can be hidden, waiting to be discovered. Keep an eye out for seasonal promotions, bundle deals, or special offers from animation software providers, and studios. It’s the adult version of a treasure hunt, and the prize is a budget-friendly animation project that looks anything but cheap. Also, some studios offer discounts for a package of videos, make sure you have explored that option.

Collaborate with Creatives Across Borders

The digital age has made the world a smaller, more interconnected place. Leverage this by collaborating with talented animators from around the globe. Thanks to technology, distance is no longer a barrier. Platforms like Fiverr and Upwork are teeming with skilled animators who might offer budget-friendly rates.

Your animation dream team could be scattered across continents, working together to create something extraordinary. Any cons? Yes, an animated video can deliver much better results. Not every freelancer can replace the whole team of professionals. Still, if you need to cut your expenses, study your candidate’s portfolio very closely.

Master the Art of Simplicity

Sometimes, less is more. Embrace simplicity in your animation style and storytelling. After all, this is the golden age of minimalism. Besides, we have a lot going on social media and beyond. Streamlining your project not only saves time but also reduces the need for complex animations that can escalate costs.

A minimalist approach can be visually striking and budget-friendly—a win-win for both your artistic vision and your wallet. Keep in mind: striving for “simplicity” doesn’t equate to compromising quality. In fact, simplicity often proves to be the most effective solution. In essence, it’s not just about simplifying; it’s about optimizing your animation, message, and final product.

License Smart, Not Hard

When sourcing assets like music, sound effects, or additional graphics, be vigilant with licensing. Opt for royalty-free or creative commons licensed content to avoid unexpected legal headaches. There are numerous platforms offering high-quality assets for free or at affordable prices.

Remember, a savvy licensing strategy is the unsung hero of budget-friendly animations. However, if a studio has voice-over actors that don’t change the final price, you’re in luck.

Final Thoughts

Overall, we recommend looking for more affordable options when choosing an animation studio. If your budget is tight, turn to Eastern European countries, where animation is of class but more affordable than in Tier 1 countries. Remember your core message and the function of your video. After all, it is all about that, right?

Adding elements solely for their visual appeal doesn’t contribute to an effective campaign. Always strive for the right amount of these things in your video, and don’t get carried away. If you want to discuss your options for an affordable price, just contact us.